Momox
Momox SE is a Berlin-based European recommerce company that buys used books, media, and clothing from consumers at fixed prices and resells them via medimops, momox fashion, Amazon, and eBay to more than 50 million customers.
- Company typePrivate
- Founded2006
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Momox does
Momox SE is a Berlin-headquartered European recommerce company that buys used books, media articles (CDs, DVDs, Blu-rays, games), and clothing from private individuals at fixed, algorithm-generated prices and resells them through its own e-commerce storefronts (medimops for books and media, momox fashion for apparel) and via Amazon and eBay, where it is the world's largest retailer of used goods and third-largest, respectively. The operating model is built on a proprietary pricing algorithm refined over 20 years and more than 400 million transactions, combined with systematic quality grading, brand authentication for fashion, and dedicated logistics centers in Leipzig (books and media, over 100,000 m²) and Szczecin, Poland (fashion, photography, authentication).
The technology stack centers on a mobile scanning app that delivers instant buyback quotes, an integrated recommerce platform linking intake, grading, and resale, and computer-vision-supported photography workflows for fashion listings. Momox processes up to 149,000 items per day and serves more than 50 million customers across markets including Germany, Poland, France, Italy, Spain, and Austria, with an eight-person management team overseeing Books & Media, Fashion, technology, growth, and operations.
Revenue is generated from the margin between buyback price and resale price across millions of long-tail SKUs, distributed across owned storefronts and third-party marketplaces, supported by approximately 1,700 employees and a 114,000 m² logistics footprint. The company reported €393.5 million in annual turnover for 2025 and emphasizes profitable operation as a core value, with no disclosed private equity or venture capital majority ownership.
Momox firmographics
Firmographics- Name
- Momox
- Legal name
- momox SE
- Website
- https://momox.biz/en/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Momox SE is a Berlin-based European recommerce company that buys used books, media, and clothing from consumers at fixed prices and resells them via medimops, momox fashion, Amazon, and eBay to more than 50 million customers.
- Ownership category
- akta.pro rank
Momox industry classification
Industry- Product category
- Used Goods Resale and Recommerce
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK)
Keywords
Where Momox is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Momox business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Resale of refurbished goods: Momox buys used items (books, media, clothing) from private individuals at fixed prices, performs quality control and refurbishment, then resells through owned storefronts and marketplaces. Revenue is generated from the margin between purchase price and resale price.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Momox product offering
Product offeringCore offering
momox SE buys used books, media articles (CDs, DVDs, Blu-rays, games), and clothing from private individuals at fixed prices. After systematic quality control and, for fashion, brand authenticity verification, the items are resold through the company's own e-commerce storefronts (medimops for books and media, momox fashion for clothing) and through major third-party marketplaces (Amazon and eBay). A proprietary mobile app allows sellers to scan items and receive instant fixed-price offers.
Product overview
Momox SE operates a unified recommerce platform with three consumer-facing brands: momox (the selling/buying platform for used books, media, and clothing), medimops (the retail channel for second-hand books and media), and momox fashion (the fashion retail channel). The ecosystem is supported by a proprietary mobile app for instant valuations, two large-scale logistics operations in Leipzig (books/media) and Szczecin (fashion with photography studio), and quality control processes that assess, categorize, and authenticate items before resale. The company is the world's largest retailer of used goods on Amazon and third on eBay.
Differentiator
Problem solved
Functional benefit
Brands
- medimops: Online shop for used books, CDs, DVDs, Blu-rays and games. Part of momox SE, selling media articles after comprehensive quality control tests.
- momox fashion
Products and services
- momox buyback platform Online buyback service where private individuals sell their used books, media articles (CDs, DVDs, Blu-rays, games), and clothing to momox at fixed prices. Items undergo quality control before being resold through retail channels.
- medimops Germany's largest online shop for second-hand books and media articles, selling refurbished books, CDs, DVDs, Blu-rays and games that have passed momox quality control checks.
- momox fashion Germany's largest second-hand online fashion shop offering high-quality used clothing, shoes and accessories. Items undergo brand authenticity verification and professional photography before being listed for sale.
- momox App Mobile application enabling customers to scan used books, media, and clothing items to receive instant fixed-price buyback offers from momox, streamlining the seller onboarding experience.
Quantifiable outcome
- 400+ million items recirculated since founding in 2004
- +3 more outcomes
Companies that use Momox
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Momox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Momox partnerships and signals
Strategic signalScale indicators10 records
Recent moves12 records
Expansion highlights4 records
Momox competitors and assessment
Company assessmentDirect peers
- WeBuyBooks: UK app-based platform offering instant fixed-price buyback for used books and media — directly analogous to momox's mobile-app scanning and instant pricing experience for sellers.
- Music Magpie: UK-based recommerce platform that buys and resells used CDs, DVDs, games, books, and tech devices from consumers — a near-identical business model to momox's books and media division, but serving the UK market.
- World of Books: UK's largest seller of second-hand books, buying used titles from consumers and reselling through its own site and marketplaces including Amazon — directly comparable to momox's medimops business.
- Rebuy: German recommerce company that purchases used books, media, and electronics from consumers for online resale — overlaps with momox on geography (Germany), supply model (consumer buyback), and core product categories.
- Ziffit: UK-based media buyback service that purchases used books, CDs, DVDs, and games from consumers for resale — competes with momox's media buyback model in an adjacent European geography.
- Vinted: Lithuanian-headquartered peer-to-peer second-hand fashion marketplace operating across Europe; directly competes with momox fashion for both buyers and sellers of used clothing.
- Sellpy: H&M-owned managed-model second-hand fashion resale service — competes with momox fashion through a similar managed-supply, quality-controlled resale approach rather than peer-to-peer listings.
Broad incumbents
- ThredUp: US-listed managed-model second-hand fashion platform operating at greater scale than momox fashion; competes in the same category though primarily in North America.
- Amazon: Amazon's used and refurbished goods marketplace is both momox's largest external distribution channel and a broader competitor, as Amazon itself retails used books and media alongside momox's listings.
- eBay: Global online marketplace for used goods and momox's second-largest third-party channel; functions as both a key distribution partner and an indirect competitor for second-hand buyers and sellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Momox social profiles
Digital presenceMomox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Momox leadership team
Management profileNumber of profiles
Profiles11 records
Momox subsidiaries and ownership
Company hierarchySubsidiaries2 records
Momox funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Momox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Momox
What does Momox do?
momox SE buys used books, media articles (CDs, DVDs, Blu-rays, games), and clothing from private individuals at fixed prices. After systematic quality control and, for fashion, brand authenticity verification, the items are resold through the company's own e-commerce storefronts (medimops for books and media, momox fashion for clothing) and through major third-party marketplaces (Amazon and eBay). A proprietary mobile app allows sellers to scan items and receive instant fixed-price offers.
Is Momox a public or private company?
Momox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Momox founded?
Momox was founded in 2006. It employs 501 to 1,000 people.
Where is Momox based?
Momox is headquartered in Berlin, Germany, in the Europe region.
How does Momox make money?
One revenue line is on record: resale of refurbished goods.
Who are Momox's main competitors?
Direct peers on record are WeBuyBooks, Music Magpie, World of Books, Rebuy, Ziffit, Vinted and Sellpy. Broad incumbents are ThredUp, Amazon and eBay.
Does Momox have an API?
No public API is recorded for Momox.
What industry is Momox in?
Momox's product category is Used Goods Resale and Recommerce. Its primary akta.pro industry code is CRAKAKAK, B2B Trade-in, Buyback & Recommerce Programs. Its NAICS code is 459510 and its SIC code is 5651.