L'OEUF ROYAL ILE DE FRANCE

What L'OEUF ROYAL ILE DE FRANCE does

Egg Royal is a family-owned, single-site organic free-range egg farm established in 2020 by sole proprietor Guillaume Gousseau at 8 rue de Crespières, Les Alluets le Roi, in the Yvelines department (78) of the Île-de-France region, near Poissy. The farm raises laying hens outdoors and produces organic eggs graded on-site by caliber (S, M, L, XL) and certified with French origin (FR) and organic (0) codes, alongside a secondary seasonal offering of retired laying hens (poules de réforme) sold to individuals for backyard egg production. The technical core is an on-site conditioning/grading center combined with self-sufficient feed production on 70-100 hectares of biological farmland growing wheat, fava beans, corn and sugar beet, which gives the operation full vertical control from feed to packaged egg.

The business model combines farm-direct retail (weekly Thursday evening sales at the farm, 18:30-19:30), wholesale distribution through at least nine named local retail partners (Super U Les Alluets le Roi, Intermarché Orgeval, Maison Besche, O'comptoir, La Cocotte, Le comptoir de la Grange, La Grange, Les 2 gourmands, Marché frais Orgeval), and B2B delivery to local professionals (restaurants, caterers) within a 50 km radius. Reform hens are sold twice yearly (June and November-December) at €5 per hen, with a volume discount of €4 per hen for purchases of 20 or more. Pricing on the core egg line is not publicly disclosed.

The customer base is split between individual local consumers seeking ultra-fresh, traceable organic eggs (including same-day-laid "ponte du jour" on Thursdays) and a long tail of small local businesses; no enterprise anchor customers or contracted B2B volumes are disclosed. The company is a privately held French sole proprietorship (SIRET 88336913400019), with no external funding, no headcount disclosure, and no public revenue figure; earned media has included a Stéphane Plaza/M6 tree-planting segment and an endorsement recipe by Top Chef winner Mohamed Cheikh.

Name

L'OEUF ROYAL ILE DE FRANCE

Legal name

Egg Royal

Website

https://eggroyal78.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Egg Royal is a family-owned organic free-range egg farm in Les Alluets le Roi, Yvelines (France), founded in 2020 by Guillaume Gousseau. It sells graded organic eggs direct to consumers weekly and via nine local retail and B2B partners within 50 km, plus seasonal retired laying hens.

Ownership category

akta.pro rank

Product category

Organic Egg Production

NAICS

Chicken Egg Production (112310)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

akta.pro secondary industry

Egg Collection, Grading & Packing (On-Farm/Producer-Owned) (AFAEADAL)

Keywords

• Organic egg production
• Free-range eggs
• Reform laying hens
• Farm-direct sales
• Local egg delivery

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Farm-direct egg sales: Direct sales of freshly laid organic eggs to consumers at the farm every Thursday evening (18:30–19:30) and to professionals with local delivery.
2. Reform hen sales: Sale of retired organic laying hens to individuals. Individual price €5 per hen; discounted to €4 per hen for purchases of 20 or more.
3. Retail distribution: Supply of eggs to partner retailers including Super U, Maison Besche, and other local shops in Les Alluets le Roi and surrounding area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Egg Royal produces and sells certified organic free-range eggs (graded S, M, L, XL) from a farm in Les Alluets le Roi, Yvelines, France. The farm also sells retired laying hens (poules de réforme) twice a year at €5 each (€4 for 20+) for personal backyard egg production. Distribution combines on-farm direct sales (Thursday evenings), local partner retailers, and professional delivery within a 50 km radius.

Product overview

Egg Royal operates as a single-location organic egg farm offering two core products: organic free-range eggs (the primary offering) and reformed laying hens (a secondary seasonal product). The farm, established in 2020 at Les Alluets le Roi in the Yvelines region, sells directly to consumers through on-farm pickup (Thursday evenings) and to local retailers within a 50km radius. Eggs are sorted by caliber (S, M, L, XL) and carry organic certification codes. The reformed hen program provides a retirement option for hens no longer commercially productive while offering families an opportunity to keep laying hens for personal egg production.

Differentiator

Problem solved

Functional benefit

Products and services

• Oeufs Bio (Organic Free-Range Eggs) Certified organic free-range eggs produced from hens raised outdoors and fed biological crops grown on-farm. Eggs are graded by size (S under 53g, M 53-63g, L 63-73g, XL over 73g) and coded FR (France) / 0 (organic). Sold same-day-laid on Thursday evenings at the farm and through local retailers and professional delivery within 50 km.
• Poule de réforme (Reformed Laying Hens) Retired laying hens sold to individuals at the end of their commercial laying career. Priced at €5 per hen, or €4 each for orders of 20 or more. Available twice yearly (June and November-December). Hens remain productive for personal use, laying approximately 5 eggs per week per hen.

Quantifiable outcome

• Same-day laid eggs sold on Thursday
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• Maison BescheminorChannel Partner/ Reseller/ DistributorLocal market gardener and partner retailer where Egg Royal eggs are sold on Wednesday afternoons and Saturdays, in addition to the farm's own weekly Thursday sales.
• Super U Les Alluets le RoiminorChannel Partner/ Reseller/ DistributorSupermarket retailer carrying Egg Royal organic eggs for sale to consumers in Les Alluets le Roi.
• Intermarché OrgevalminorChannel Partner/ Reseller/ DistributorListed as a partner retailer in the website's partner section, selling Egg Royal organic eggs.
• Les 2 gourmandsminorChannel Partner/ Reseller/ DistributorListed as a partner retailer on the Egg Royal website.
• Le comptoir de la GrangeminorChannel Partner/ Reseller/ DistributorListed as a partner retailer on the Egg Royal website.
• La grangeminorChannel Partner/ Reseller/ DistributorListed as a partner retailer on the Egg Royal website.
• Marché frais OrgevalminorChannel Partner/ Reseller/ DistributorListed as a partner retailer on the Egg Royal website.
• O'comptoirminorChannel Partner/ Reseller/ DistributorListed as a partner retailer on the Egg Royal website.
• La cocotteminorChannel Partner/ Reseller/ DistributorListed as a partner retailer on the Egg Royal website.
• Association Des enfants et des arbresminorStrategic or Co-development PartnerCommunity association partnering with Egg Royal for biodiversity and environmental projects, including tree planting on the farm with Stéphane Plaza.
• Mohamed Cheikh (Top Chef winner)minorStrategic or Co-development PartnerTop Chef competition winner who used Egg Royal organic eggs to create a signature dish (oeuf mollet with seasonal vegetables), demonstrating the quality of the farm's products in fine dining.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cocorette: French premium organic and free-range egg brand with strong national retail presence. Comparable positioning on organic free-range eggs, though at much larger scale and broader geographic reach.
• Fermiers de Loué: Major French cooperative producing free-range and organic eggs under the Loué brand. Comparable as a French organic/free-range egg producer, but at vastly larger national scale with established retail distribution.
• Matines: Leading French egg brand offering organic, free-range, and conventional eggs across retail channels. Comparable product mix (organic free-range) but operates at industrial scale with national supermarket penetration.
• Carrefour Bio (organic egg line): Retailer private-label organic egg range sold nationally in French supermarkets. Represents the competitive substitute that Egg Royal's premium, farm-direct positioning must differentiate against at the shelf.

Direct peers

• Maison Bousquet (Les Volailles de Bousquet): Small French family-run organic poultry and egg producer with on-farm sales and regional distribution. Comparable as a family-operated organic egg farm with similar short supply chain.
• Les Fermes de Gally: Ile-de-France-based network of small farms producing local, often organic eggs with direct farm sales and farm-shop retail. Highly comparable model: hyperlocal organic eggs, farm-direct GTM, short supply chain in the same Paris-region market.
• Ferme de la Motte: Small French organic egg producer selling via farm-direct and local retail. Comparable as a small-scale organic free-range egg farm with similar DTC and short-radius professional distribution.
• Bodereau (Les Fermes Bodereau): Small French organic egg farm selling under its own brand to local retail and consumers. Directly comparable on organic free-range production, farm-direct positioning, and small-flock scale.
• Ferme du Bonheur (Les Fermes du Bonheur): Small French farm producing organic eggs and poultry with direct-to-consumer sales. Comparable scale, organic certification, and farm-direct distribution model.

Others

• Poule House: French retailer specializing in backyard laying hens and coops for individuals. Comparable as a parallel channel to Egg Royal's reform hen program and overlaps on the small-flock, household-egg consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'OEUF ROYAL ILE DE FRANCE