LE PIC VERT

What LE PIC VERT does

Le Pic Vert (legal name: Restaurant le Pic Vert) is a privately-held panoramic mountain restaurant located at 2,245 meters altitude at the summit of the Pic Vert chairlift in Les Orres, Hautes-Alpes, France. The single-site operation serves walk-in visitors arriving via the chairlift, including mountain bikers, hikers, skiers and general tourists, with two seasonal service formats: self-service catering during the winter ski season and plated sit-down dining during the summer hiking and mountain biking season. Core products include a chef-prepared traditional French menu (with mains ranging from 19€ to 36€, plus specialty items such as grilled octopus and lamb shank), a snack option for time-pressed visitors, a children's menu at 12€, and a full bar program spanning wines (25-1,000€), beers (4-55€), house cocktails (9-13€) and premium spirits, served on a panoramic terrace overlooking the Orres valley and Lake Serre-Ponçon.

The business operates on a direct-to-consumer model with no reservations during winter and summer reservations accepted only by phone or email. Pricing is entirely unit-based, pay-as-you-go, with no subscription or contracted revenue. Distribution is exclusively the physical chairlift-accessed location, supported by a bilingual Drupal-based website (restopicvert.com) hosted on OVHcloud in France and a Facebook presence using the #RestoPicVert hashtag. The technology stack is minimal and conventional: Drupal CMS with custom theming by WebSenso, OVHcloud France hosting, and Matomo analytics configured with privacy-first settings. There is no app, no API, no disclosed AI/ML capability, no parent company, no institutional investors and no subsidiaries.

Revenue is not publicly disclosed and the company is independently owned, with David Pittet listed as Responsable de publication (publication director) on the website. Operating geographies are limited to the Auvergne-Rhône-Alpes region of France. Seasonal operations run May 1 to November 30 (summer) and December 1 to April 30 (winter), with the most recent winter season opening confirmed for December 6, 2025. No funding rounds, mergers, acquisitions, leadership changes, patents, trademarks, regulatory actions, or third-party certifications are recorded in the available source material.

Name

LE PIC VERT

Legal name

Restaurant le Pic Vert

Website

https://restopicvert.com

Company type

Private

Operating status

Operating

Short description

Le Pic Vert is a privately-held panoramic mountain restaurant at 2,245m altitude in Les Orres, France, serving walk-in hikers, mountain bikers, skiers and tourists via self-service winter and plated summer formats, with a full bar and terrace views of the Orres valley.

Ownership category

akta.pro rank

Product category

Mountain Restaurant and Bar Services

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Mountain restaurant dining
• Alpine bar service
• Panoramic altitude dining
• Ski resort catering
• Traditional French cuisine

Headquarters

HQ city

Les Orres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Food Sales: Revenue from food service including traditional cuisine with wide choice of starters, main courses, and desserts prepared by the on-site chef. Also includes snacking options for quick-service customers. Children's menu available.
2. Bar and Beverage Sales: Revenue from full bar service including wines, beers, cocktails, aperitifs, digestifs, hot beverages, soft drinks, and specialty house cocktails. Wine by the glass and bottle, draft beers, and premium spirits available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

LE PIC VERT operates a panoramic mountain restaurant and bar at 2245m altitude at the summit of the Pic Vert chairlift in Les Orres, France. It serves chef-prepared traditional cuisine with a wide choice of starters, main courses, and desserts, plus a snack section and a full bar with house cocktails, wines, beers, and premium spirits. The restaurant adapts to seasonal demand by offering self-service dining in winter and plated table service in summer, complemented by a sunny terrace with panoramic views of the Orres valley and Lake Serre-Ponçon.

Product overview

LE PIC VERT is a panoramic mountain restaurant offering an original dining experience at 2,245 meters altitude in Les Orres, France. The restaurant provides two types of catering: self-service during winter and plated dining during summer. Core offerings include a full bar service with wines, beers, cocktails, and specialty drinks, along with a snack section for quick service. The product portfolio consists of self-service catering, plated dining service, bar service, and snack service, all centered around a sunny terrace with panoramic views of the Orres valley and Serre-Ponçon lake.

Differentiator

Problem solved

Functional benefit

Products and services

• Plated Restaurant Service (Summer Plated Dining) Full sit-down, table-service dining experience offered during the summer season (1 May to 30 November), featuring chef-prepared traditional French cuisine with a wide selection of starters, main courses, and desserts. Targeted at resort visitors seeking a quality traditional meal at altitude, with reservations accepted by phone or email. Includes local Hautes-Alpes products and a panoramic terrace experience.
• Self-Service Catering (Winter) Self-service dining format offered during the winter season (1 December to 30 April) providing quick and convenient meals for skiers, snowboarders and other winter visitors to the summit of the Pic Vert chairlift. No reservations accepted in winter; service is direct walk-in.
• Bar Service Full-service bar on the sunny panoramic terrace offering wines (€25–€1000), beers on draft and in bottles/cans (€4–€55), house cocktails (€9–€13), apéritifs, premium spirits and whiskies (€4–€18), digestifs, shooters (€4–€7), and non-alcoholic hot and cold drinks (€2.30–€6.50). Available to walk-in restaurant customers in both winter and summer seasons.
• Snack Service Quick-service lighter-fare offering for visitors in a hurry, provided alongside the main restaurant service at the summit. Designed for mountain sports users seeking faster service during the winter self-service season or peak summer periods.
• Pic Vert Apéro Platter (Charcuterie & Cheese Board) A €25 charcuterie and cheese platter for two persons, featuring local products from the Hautes-Alpes region, designed for sharing as an apéritif accompaniment to the bar service.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• La Folie Douce: Iconic on-mountain restaurant and après-ski venue operating at multiple French ski resorts (Val d'Isère, Méribel, Les Arcs, Val Thorens, Alpe d'Huez). Most directly comparable to Le Pic Vert as a self-service/grab-and-go plus bar model located on the slopes at altitude, though at much larger scale and a more party-oriented positioning.
• Le Cap Horn: On-mountain restaurant at the top of the Cascades chairlift in Val Thorens offering plated dining and bar service at altitude. Directly comparable premium-on-mountain dining experience catering to both walk-in skiers and table-service guests.
• La Cabane (Les Deux Alpes / various): On-mountain self-service and table-service restaurant in Les Deux Alpes offering traditional cuisine and a bar at altitude. Closely comparable operational model — a slopeside chalet-style restaurant serving skiers with both fast and full-service modes.
• Le 1920 (Chalet du Mont d'Arbois, Megève): Two-Michelin-starred fine dining restaurant at the Four Seasons Mont d'Arbois in Megève. Comparable premium-on-mountain positioning in the French Alps, though operating at a much higher price point and from a hotel base rather than a lift-summit base.
• Le Panoramic (Les Arcs): Summit restaurant at Les Arcs with panoramic terrace and table-service dining at altitude. Closely mirrors Le Pic Vert's concept of a destination dining venue at a lift summit in the same broader Les Alpes region.
• La Bergerie (Méribel): On-piste mountain restaurant in Méribel-Mottaret offering traditional cuisine and a sunny terrace. Comparable mid-market, altitude-served dining with both self-service and table-service options.
• Le Farçon (La Tania): Michelin-starred mountain restaurant hidden in the trees of La Tania ski area offering a high-end tasting menu at altitude. Comparable chef-driven, on-mountain fine-dining concept though at the opposite end of the price scale.
• Chez Pépé Nicolas (Alpe d'Huez): Long-established on-piste restaurant in Alpe d'Huez offering traditional mountain cuisine with table service. Directly comparable independent operator running a single on-mountain dining site catering to skier and summer-hiker footfall.

Broad incumbents

• Compagnie des Alpes: Largest operator of ski resorts and on-mountain leisure destinations in Europe, including Les Arcs, La Plagne, Tignes, Méribel, and Serre-Chevalier. Relevant as the broader incumbent whose lift operations channel customer traffic to restaurants like Le Pic Vert.

Emerging players

• L'O des Cimes (Les Arcs): On-mountain restaurant concept in Les Arcs offering refined traditional cuisine with a panoramic terrace. Closely comparable positioning — chef-driven alpine cuisine at a lift-served altitude — though operating from a different resort within the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE PIC VERT