LA LEZARDE

What LA LEZARDE does

LA LEZARDE is a regional shopping center located in Montivilliers in the Le Havre metropolitan area of Normandy, France. The property is operated by Association des commerçants ADECOL, a retailers' association constituted under French law, with Sébastien Paporé serving as President. The center comprises more than 80 retail boutiques, 9 restaurants and an Auchan hypermarket as its anchor tenant, organized across a gallery of more than 13,000 square meters and supported by 3,500+ free parking spaces. A major renovation completed in May 2018 added 28 new boutiques and refreshed the merchandising mix.

The business operates a physical retail-aggregation model rather than a technology platform: there is no evidence of proprietary digital infrastructure beyond standard marketing tooling. Its core commercial activity is the curation, leasing and animation of retail space for third-party tenants, including national chains (recent additions include Grain de Malice in October 2024 and a scheduled SUBWAY in March 2026). Sustainability features such as rooftop beehives (installed April 2018) form part of a broader tenant-association engagement and consumer-positioning effort.

Revenue mechanics derive primarily from retail leases and common-area service charges paid by tenant retailers, supplemented by event and animation income. The operating entity is a non-profit association with a small (1-10 employee) management team, and there is no indication of venture, public, or acquisition-market financing activity. Growth is driven by ongoing tenant rotation within the existing single-site footprint rather than by geographic or vertical expansion.

Name

LA LEZARDE

Legal name

Association des commerçants ADECOL

Website

https://lezarde.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

LA LEZARDE is a regional shopping center in Montivilliers, near Le Havre, France, operated by retailer association ADECOL and hosting 80+ shops, 9 restaurants and an Auchan hypermarket across a 13,000+ sqm gallery.

Ownership category

akta.pro rank

Headquarters

HQ city

Montivilliers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Lease Revenue: The shopping center generates revenue through leasing retail space to tenant stores and restaurants. Tenants include fashion retailers (Mango, JD Sports, New Yorker), restaurants (Flunch, Quick, O'tacos), beauty services (Marionnaud, Nocibé, Yves Rocher), and various service providers.
2. Event and Animation Revenue: The center organizes seasonal events and promotions that drive foot traffic and generate revenue through increased tenant sales and special promotional campaigns.

Distribution channels1 record

Marketing channels6 records

Core offering

La Lézarde is a multi-tenant shopping center located in Montivilliers, near Le Havre in Normandy, France. It operates a retail complex hosting 80+ stores, 9 restaurants, and an Auchan hypermarket as its anchor tenant, complemented by 3,500+ free parking spaces, free Wi-Fi, and seasonal events to drive foot traffic. The center is managed by ADECOL, the local traders' association, and generates revenue by leasing retail space to tenants.

Product overview

Centre Commercial La Lézarde is a shopping center platform in Montivilliers, France, operating as a multi-tenant retail ecosystem. The center comprises over 80 boutiques across fashion (OKAIDI-OBAIBI, Mango, Pimkie, JD Sports), beauty (Adopt', Nocibé, Marionnaud, Yves Rocher), jewelry (Histoire d'Or, Pandora, SWAROVSKI), and home categories, anchored by Auchan hypermarket. Dining is served through 9 restaurants including Flunch, BCHEF, and Crep'eat. The center provides amenities including free WiFi, 3,500+ parking spaces, electric vehicle charging, and accessibility features for disabled visitors. The platform serves as a mall management and tenant aggregation model.

Differentiator

Problem solved

Functional benefit

Products and services

• Centre Commercial La Lézarde
• Free Customer Parking
• Free Wi-Fi Service
• Seasonal Events and Animations

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ADECOL (Association des Commerçants)coreStrategic or Co-development PartnerADECOL is the traders' association that owns and operates Centre Commercial La Lezarde. Sébastien Paporé serves as President.
• Régine et Frédéric (Beekeepers)minorOthersLocal beekeepers maintaining 3 beehives on the shopping center's rooftop, demonstrating eco-responsibility commitment.

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Frey: French retail property developer and operator specialized in open-air retail parks and shopping centers. Comparable as a French retail real estate platform developing and operating multi-tenant retail destinations.
• Klépierre: France's largest shopping center owner/operator with ~70 premium malls across continental Europe. Directly comparable as a French-led shopping center platform aggregating national and international retail tenants under one operator model.
• Mercialys: French retail REIT (Casino group) operating regional shopping centers in France. Comparable as a French regional shopping center operator with diversified tenant mix and hypermarket-adjacent positioning.
• Carmila: French shopping center REIT anchored by Carrefour hypermarkets, owning200+ centers in France, Spain, and Italy. Closely analogous given the Auchan-anchored retail aggregation model and proximity to major hypermarket operators.
• Patrimoine & Commercial: Small-cap French REIT focused on shopping centers in secondary cities. Closely analogous given similar regional positioning, single-city catchment, and association-style multi-tenant operating model.
• Altarea: French diversified real estate group with material shopping center operations alongside residential and office. Comparable as a French retail-led real estate operator with mixed-format portfolio strategy.

Broad incumbents

• Unibail-Rodamco-Westfield: Global premier shopping center operator with flagship Westfield destinations across Europe and the US. Comparable as the dominant shopping center incumbent whose portfolio benchmarks rental income and tenant mix for the broader industry.
• Ceetrus: Real estate arm of Auchan group (the anchor tenant of La Lézarde), operating retail parks and shopping centers across Europe. Comparable both as a French shopping center operator and as the parent of the center's primary anchor tenant.
• Ségécé (SCC): French shopping center management and consulting firm operating or advising on behalf of major retail real estate portfolios. Comparable as a French specialist in shopping center operating services.

Regional players

• Compagnie d'Affaires et de Gestion: Small French retail property company operating shopping centers in secondary French cities. Comparable as a similarly sized French regional shopping center operator with comparable tenant mix and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cclalezarde
• Instagraminstagram.com/la_lezarde_montivilliers
• LinkedInlinkedin.com/company/la-lezarde

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA LEZARDE