Cal State Fullerton Athletics

What Cal State Fullerton Athletics does

Cal State Fullerton Athletics (CSUF Titans) is the intercollegiate athletics department of California State University, Fullerton, a public state university founded in 1961 and member of the 23-campus California State University system. The department operates 18 NCAA Division I sports programs competing in the Big West Conference, including baseball, men's and women's basketball, soccer, volleyball, softball, golf, tennis, water polo, and track and field/cross country, plus a spirit squad. It serves CSUF students (free admission with Titan Card), alumni, Orange County community fans, and corporate sponsors through a portfolio of ticketed events, youth sports camps, merchandise, and broadcast media on ESPN+. The athletics department operates multiple on-campus venues — Goodwin Field (baseball), Anderson Family Field (softball), Titan Gym (basketball/volleyball), Titan Stadium (soccer), Titan Aquatics Center, Titan Track Complex, Titan Courts, and Titan House (administrative) — and runs eight distinct youth sports camps under brands such as Titan Baseball Academy, Titan Softball Camps, and Tiny Titans. The football program was discontinued in 1992; the program has accumulated 31 national championships (12 team, 19 individual) across 11 sports since 1967, with four NCAA baseball titles (1979, 1984, 1995, 2004). Leadership is provided by Vice President for Intercollegiate Athletics Jim Donovan, with Sara Perry as CFO and Senior Woman Administrator.

Name

Cal State Fullerton Athletics

Legal name

California State University, Fullerton

Website

https://fullertontitans.com

Company type

Public

Founded year

1961

Operating status

Operating

Short description

Cal State Fullerton Athletics operates 18 NCAA Division I sports programs in the Big West Conference, serving students, alumni, Orange County fans, and corporate sponsors through ticketed events, youth camps, merchandise, and ESPN+ streaming.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Colleges, Universities, and Professional Schools (6113), Sports and Recreation Instruction (611620), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Collegiate & School Athletic Facilities (MPAKAEAJ), Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)

Keywords

• Collegiate athletics programs
• NCAA Division I sports
• Youth sports camps
• Athletic venue operations
• Licensed sports merchandise

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Cal State Fullerton Athletics operates 18 intercollegiate varsity sports programs (men's and women's) for California State University, Fullerton, competing in NCAA Division I as part of the Big West Conference. The department schedules and hosts ticketed sporting events across campus venues, sells game tickets and team merchandise, and runs youth sports camps, clinics, and academies (e.g., Titan Baseball Academy, Titan Softball Camps, basketball and soccer camps) for player development.

Product overview

Cal State Fullerton Athletics operates as a university athletics department managing 18 intercollegiate sports programs. The organization offers youth sports camp programs (baseball, softball, basketball, soccer, track & field, and spirit squad), manages multiple sports venues (Goodwin Field, Anderson Family Field, Titan Gym, Titan Stadium, Titan Aquatics Center, Titan Track Complex, Titan Courts, and Titan House), and provides merchandise through Titan Shops. The department also facilitates ticket sales for sporting events and streams select games through ESPN+. The sports programs span men's sports (baseball, basketball, cross country, golf, indoor track & field, outdoor track & field, soccer, water polo) and women's sports (basketball, cross country, golf, indoor track & field, outdoor track & field, soccer, softball, tennis, volleyball, water polo), along with spirit squad.

Differentiator

Problem solved

Functional benefit

Products and services

• Titan Baseball Academy Instructional baseball training program for youth players, run by the Cal State Fullerton Titans baseball coaching staff for player development and recruiting exposure.
• Titan Softball Camps Softball skills camps for youth athletes led by the Cal State Fullerton Titans softball coaching staff.
• Titans Basketball Camps (Men's and Women's) Basketball instructional camps run by the Cal State Fullerton men's and women's basketball coaching staffs for youth player development.
• Titan Soccer Development / Fullerton Soccer Academy Soccer training and development program for youth athletes administered by the Cal State Fullerton men's and women's soccer coaching staffs.
• Titans Track & Field Camps Track and field instructional camps for youth athletes led by Cal State Fullerton track and field coaching staff.
• Tiny Titans Spirit Squad Camp Cheer and spirit squad camp for youth participants run through the CSUF spirit program.
• Titans Shops (Licensed Merchandise) Official on-campus and online retail store selling Cal State Fullerton Titans licensed apparel, headwear, accessories, and gameday merchandise to fans, students, alumni, and the public.
• Titan Game Tickets (Single-Game and Season) Single-game and season ticket packages sold via Titan Tickets for entry to Cal State Fullerton home athletic events across baseball, softball, basketball, soccer, volleyball, water polo, track and field, and other sponsored sports.
• Titan Athletics Corporate Sponsorship Packages Sponsorship, signage, hospitality, and brand activation packages sold by Cal State Fullerton Athletics to corporate partners across the department's 18 Division I programs and campus venues.
• Titan Athletics Donor / Annual Fund Giving Donor giving program supporting Cal State Fullerton Athletics, including annual fund contributions that fund scholarships, facilities, and competitive operations across the 18-sport program.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CSUN Athletics: CSUN (Cal State Northridge) is another Big West Conference competitor and fellow CSU system school with overlapping Southern California geography, comparable D1 program size, and similar target demographic for ticket sales and sponsorships.
• UC Santa Barbara Athletics: UC Santa Barbara competes alongside CSUF in the Big West Conference with a comparable D1 mid-major profile across men's and women's sports, sharing the same media rights and NCAA distribution economics.
• UC Irvine Athletics: UC Irvine is a Big West Conference peer with a similar D1 program structure in Southern California and notable baseball success, directly comparable in competitive positioning, conference membership, and regional market to CSUF.
• Cal Poly Athletics: Cal Poly is a Big West Conference member operating a similar D1 program with a California-centric regional draw, providing direct comparability in athletics department operations and conference economics.
• Long Beach State Athletics: Long Beach State is a fellow Big West Conference member and California State University system school with a comparable athletic profile, including strong baseball and basketball programs and a similar mid-major D1 operating structure in Southern California.

Broad incumbents

• USC Athletics: USC is a Los Angeles-based D1 powerhouse with deep fan engagement, marquee facilities, and high media rights value, providing regional and competitive context for Southern California college athletics economics.
• UCLA Athletics: UCLA is a California-based D1 powerhouse operating a broad portfolio of sports with significantly larger media rights, donor base, and facilities scale; useful as an upper-bound peer for understanding the Southern California D1 athletic market.
• San Diego State Athletics: San Diego State is a CSU system D1 program that has ascended into the Pac-12, providing comparison data for how a California mid-major can scale up; it shares demographic and regional DNA with CSUF's Southern California base.
• Fresno State Athletics: Fresno State is a CSU system D1 program with an extensive sports portfolio and stronger football presence, making it a comparable athletic department within the same parent system though with broader revenue scale.

Emerging players

• Gonzaga Bulldogs Athletics: Gonzaga is a mid-major D1 program that has built national brand recognition through basketball success with limited football, offering comparison on how D1 mid-majors can compound brand equity in select marquee sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cal State Fullerton Athletics