Soluvia
Soluvia is a Texas-based, pre-launch company developing dissolvable oral wellness patches sold direct-to-consumer, with its core Soluvia Shield product targeting general oral care and planned variants for braces wearers, children, dry mouth, and fresh breath.
- Company typePrivate
- Founded-
- HeadquartersMckinney, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soluvia does
Soluvia is a Texas-based, pre-launch consumer goods company developing dissolvable oral wellness patches under the Soluvia brand. The company's core product, Soluvia Shield, is a dissolvable mouth care patch that adheres to the roof of the mouth and dissolves over several hours, positioned as a DSHEA-compliant dietary supplement. The company is targeting adult consumers seeking oral care solutions, with dedicated variants announced for orthodontic patients (Soluvia Shield for Braces) and children (Soluvia Shield for Kids).
The technology centers on a patent-pending pullulan and pectin plant-derived matrix combined with a defined botanical active blend: DGL licorice root extract (5%), manuka honey, aloe vera, marshmallow root, sodium hyaluronate (0.8%), and zinc gluconate. The patch format and botanical positioning target consumers seeking a discreet, non-rinse oral care delivery system. Two additional SKUs are in development — Soluvia Quench for dry mouth and Soluvia Fresh for breath freshening — expanding the addressable use cases beyond the core Shield product.
Soluvia operates a direct-to-consumer business model through its own Shopify storefront, with retail pricing set at $24.99 per SKU and a discounted $19.99 founding batch price for early waitlist customers ahead of an estimated August 2026 ship date. The company is collecting pre-orders through a product-led waitlist strategy and is bootstrapped and founder-owned, with no disclosed external funding rounds.
Soluvia firmographics
Firmographics- Name
- Soluvia
- Legal name
- Soluvia LLC
- Website
- https://soluvia.health
- Company type
- Private
- Operating status
- Operating
- Short description
- Soluvia is a Texas-based, pre-launch company developing dissolvable oral wellness patches sold direct-to-consumer, with its core Soluvia Shield product targeting general oral care and planned variants for braces wearers, children, dry mouth, and fresh breath.
- Ownership category
- akta.pro rank
Soluvia industry classification
Industry- Product category
- Oral Care Dietary Supplements
- NAICS
- Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industry
- Microbial Fermentation Gums (Xanthan, Gellan, Pullulan, Dextran) (AFAJAMAC)
Keywords
Where Soluvia is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Soluvia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: One-time purchase model for dietary supplement patches sold directly to consumers through e-commerce. Products include Soluvia Shield (core product), Soluvia Shield for Braces, and Soluvia Shield for Kids.
- Pre-order Batch Sales: Pre-launch pre-order model for first production batch. Payment charged in full at checkout with estimated August 2026 ship date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Soluvia Shield - Standard Pricing |
| Other | Pay-as-you-go | Waitlist Early Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Soluvia product offering
Product offeringCore offering
Soluvia develops and sells dissolvable mouth care patches made from plant-derived Pullulan and Pectin film infused with a soothing botanical blend (DGL licorice root, manuka honey, aloe vera, marshmallow root, sodium hyaluronate, and zinc gluconate). The patch is applied to the inside of the mouth and dissolves completely on its own in about an hour, with no rinsing, peeling, or mess. The flagship Soluvia Shield product line is targeted at canker sores, braces irritation, cheek bites, and general mouth discomfort, with specific variants for braces wearers and children.
Product overview
Soluvia is a dissolvable mouth care product company offering a portfolio of botanical-based dietary supplements. The core product is Soluvia Shield, a dissolvable mouth care patch that dissolves completely on its own without rinsing. Shield is available in three variants: the original formula, a version specifically designed for braces wearers, and a version for children. The company is also developing two additional products—Soluvia Quench (for dry mouth relief) and Soluvia Fresh (for breath freshening)—both as dissolvable film formats, expanding the platform into broader oral care applications.
Differentiator
Problem solved
Functional benefit
Brands
- Shield: Dissolvable mouth care patch for canker sores, braces irritation, cheek bites, and general mouth discomfort. Drug-free with botanical blend including DGL licorice root, manuka honey, aloe, marshmallow root, zinc, and hyaluronic acid.
- Shield for Braces
- Shield for Kids
- Quench
- Fresh
Products and services
- Soluvia Shield A dissolvable mouth care patch that dissolves completely on its own in about an hour, formulated as a drug-free dietary supplement with a soothing botanical blend (DGL licorice root, manuka honey, aloe vera, marshmallow root, sodium hyaluronate, zinc gluconate) for consumers with canker sores, braces irritation, cheek bites, and general mouth discomfort.
- Soluvia Shield for Braces A Soluvia Shield variant specifically designed for individuals with braces, providing mouth comfort and irritation relief for brace wearers after orthodontic adjustments or during ongoing treatment.
- Soluvia Shield for Kids A Soluvia Shield variant designed for children, providing a dissolvable mouth comfort solution for kids experiencing mouth irritation using the same drug-free botanical approach as the core product.
Quantifiable outcome
- Dissolves completely in about an hour
Companies that use Soluvia
Customer profileSegments3 records
Ideal customer profiles3 records
Soluvia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Soluvia partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Soluvia competitors and assessment
Company assessmentEmerging players
- Hello Products: Natural, clean-ingredient DTC oral care brand (toothpaste, mouthwash, floss, breath) sharing Soluvia's plant-derived, no-numbing-agent positioning philosophy. Comparable on brand ethos and ingredient transparency even if format differs.
- quip: Modern DTC oral care brand (toothbrush, paste, floss, mouthwash) with a similar premium, design-forward, direct-to-consumer go-to-market motion. Comparable in channel strategy and brand positioning even though category (preventive tools vs. patches) differs.
- Burst Oral Care: DTC oral care brand with charcoal toothpaste, whitening, and oral wellness products sold primarily through social influencer networks. Comparable go-to-market motion (social-first, DTC) to Soluvia.
Direct peers
- Kank-A: Targeted OTC canker sore treatment brand offering liquid/gel applicators for mouth ulcers. Direct competitor in the canker-sore-specific niche Soluvia's Shield targets, with similar convenience-focused positioning.
- Listerine PocketPaks: Johnson & Johnson's dissolvable oral breath strips — the closest format analog to Soluvia's dissolvable film technology. While focused on breath rather than mouth comfort, PocketPaks validates the consumer adoption of self-dissolving oral films at scale.
- Orajel: Church & Dwight's flagship OTC brand for canker sore, cold sore, and toothache pain relief — the direct incumbent Soluvia targets with its Shield patch. Both compete for the same canker-sore-sufferer use case; Orajel uses benzocaine-based numbing gels, Soluvia uses a dissolvable botanical patch.
- Anbesol: OTC oral pain relief gel brand (benzocaine-based) targeting canker sores, denture irritation, and toothache — directly comparable use case to Soluvia Shield. Sold across US mass and drug channels with deep consumer awareness.
Others
- TheraBreath: Specialty oral wellness brand for bad breath, dry mouth, and gum health. Adjacent in use cases (dry mouth = Soluvia Quench target) and in positioning around functional oral wellness rather than basic hygiene.
Broad incumbents
- Church & Dwight: Owner of Orajel and broader oral care portfolio; deep OTC distribution and R&D capacity to either acquire Soluvia or launch a competing dissolvable patch format if the category gains traction.
- Colgate-Palmolive (Oral Care): Global oral care incumbent with Colgate, Meridol, and Elmex portfolios across toothpaste, rinses, and therapeutic mouth products. The most likely strategic acquirer or fast-follower if the dissolvable mouth patch format scales.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Soluvia social profiles
Digital presenceSoluvia compliance and trust
Trust signalCompliance1 record
Soluvia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soluvia leadership team
Management profileNumber of profiles
Profiles1 record
Soluvia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soluvia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soluvia
What does Soluvia do?
Soluvia develops and sells dissolvable mouth care patches made from plant-derived Pullulan and Pectin film infused with a soothing botanical blend (DGL licorice root, manuka honey, aloe vera, marshmallow root, sodium hyaluronate, and zinc gluconate). The patch is applied to the inside of the mouth and dissolves completely on its own in about an hour, with no rinsing, peeling, or mess. The flagship Soluvia Shield product line is targeted at canker sores, braces irritation, cheek bites, and general mouth discomfort, with specific variants for braces wearers and children.
Is Soluvia a public or private company?
Soluvia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soluvia founded?
Soluvia was founded in -1.
Where is Soluvia based?
Soluvia is headquartered in Mckinney, United States, in the North America region.
How does Soluvia make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are pre-order Batch Sales.
Who are Soluvia's main competitors?
Emerging players on record are Hello Products, quip and Burst Oral Care. Direct peers are Kank-A, Listerine PocketPaks, Orajel and Anbesol. TheraBreath is listed as an others. Broad incumbents are Church & Dwight and Colgate-Palmolive (Oral Care).
Does Soluvia have an API?
No public API is recorded for Soluvia.
What industry is Soluvia in?
Soluvia's product category is Oral Care Dietary Supplements. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of AFAJAMAC, Microbial Fermentation Gums (Xanthan, Gellan, Pullulan, Dextran). Its NAICS code is 31134 and its SIC code is 2844.