Girls United, LLC

What Girls United, LLC does

Girls United, LLC is a privately held, founder-led girls' sports and recreation organization headquartered in Petaluma, California. Founded in 2018, it runs summer day camps for girls entering kindergarten through 6th grade at the McNear Elementary School Field, an overnight camp in the Sierra Mountains at Alta, California, and four year-round recreational sports leagues (volleyball, flag football, basketball, and soccer) for grades 3-8, played at St. Vincent High School and Lucchesi Turf Field. Pricing is structured as per-program, pay-as-you-go fees: $280-$660 per week for day camp depending on tier and half/full-day option, $1,200 per participant for overnight camp, and $385 per player per 6-week session for each sports league, with sibling discounts and scholarships available. The company also operates a free application-based CIT (Junior Leadership) program for 8th-9th graders that functions as both a mentorship offering and an internal staff pipeline.

The business operates a direct-to-consumer model: parents register through the company's Squarespace-hosted website and a third-party registration portal (gu.campmanagement.com), with marketing driven by community reputation, word-of-mouth referrals, and an email newsletter for registration announcements. Revenue is generated almost entirely from one-time program fees across the camp and league offerings, with minor merchandise sales (uniforms, jerseys, soccer cleats, shin guards) as an ancillary stream. The organization has no external institutional funding, is led by Camp Owner/Director Rachel Wiebe and co-lead Zak Kowal, with founding consultants Stacey and Joe Vogel, and has earned the 'Best Summer Camp in Petaluma' recognition via community vote. The underlying technology stack is minimal: a Squarespace CMS site, the CampManagement.com registration platform, and standard email marketing — there are no proprietary software products, AI/ML components, or app-based offerings.

Name

Girls United, LLC

Legal name

Girls United

Website

https://girlsunitedcamp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls United, LLC operates girls-only summer day camps, an overnight camp, and year-round recreational sports leagues in Petaluma and Alta, California, serving families with daughters in grades K-8 through a direct-to-consumer, fee-per-program model.

Ownership category

akta.pro rank

Product category

Youth Sports & Recreation Camps

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Youth sports programs
• Summer day camps
• Overnight sleepaway camps
• Recreational sports leagues
• Girls youth athletics

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Summer Day Camp Registration: Fees charged for summer day camp programs for girls entering Kindergarten through 6th grade. Week-long programs with full-day and half-day options.
2. Overnight Camp Registration: Fees for 5-day, 4-night sleepaway camp experience in Sierra Mountains, Alta, CA. Includes luxury bus transportation.
3. Sports League Registration: Recreational sports league fees for volleyball, flag football, basketball, and soccer programs. 6-week sessions for girls grades 3-8 at $385 per player.
4. Extended Care Services: Pre-camp and extended care add-on services for day camp programs.
5. Camp Merchandise: Uniforms, jerseys, and merchandise sold to participants (navy shorts, white socks, soccer cleats, shinguards).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Girls United, LLC operates summer day camps, overnight sleepaway camps, and year-round recreational sports leagues (volleyball, flag football, basketball, soccer) for girls in grades K-8 in the Petaluma, California area. Programs combine skill-building, gameplay, and traditions such as the Big Sister/Little Sister pairing, with a stated emphasis on confidence-building, friendship, and beginner-friendly participation rather than competitive pressure. A separate CIT (Counselor-In-Training) Junior Leadership program provides mentorship and leadership roles for older participants.

Product overview

Girls United is a sports camp and recreation organization offering a portfolio of programs for girls in the Petaluma, California area. The core offerings include Summer Day Camps (K-6th grade) and Overnight Camp (grades 3-8) in the Sierra Mountains, plus year-round sports leagues including Volleyball, Flag Football, Basketball, and Soccer for grades 3-8. A free CIT Program - Junior Leadership component provides leadership training for older girls. Programs share a common structure: skill-building combined with gameplay in a supportive, beginner-friendly environment at $385 per session. The organization positions itself as community-focused rather than competitive, emphasizing confidence-building and friendship.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Day Camps Week-long summer day camps for girls entering Kindergarten through 6th grade, offering full-day and half-day options with activities including capture the flag, water day, tie-dye, STEM fort building, dance offs, and talent shows. Held in Petaluma, CA and recognized as the Best Summer Camp in Petaluma.
• Overnight Camp Five-day, four-night sleepaway camp for girls entering grades 3-8 in the Sierra Mountains in Alta, California. Features land and water sports, camp games, and the Big Sister-Little Sister tradition; includes luxury bus transportation from Petaluma.
• Volleyball League Fall recreational volleyball league for girls grades 3-8, meeting Sundays at St. Vincent HS in Petaluma. Six-week sessions cover serving, hitting, setting, and offensive/defensive positioning at $385 per player.
• Flag Football League Fall flag football league for girls grades 3-8 emphasizing confidence, teamwork fundamentals, and fast-paced play. Includes skills training and games in a six-week session format.
• Basketball League Fall recreational basketball league for girls grades 3-8 meeting Sundays, structured as 1 hour of skills and drills followed by 1 hour of gameplay, focusing on dribbling, passing, shooting, and team play at $385 per six-week session.
• Spring Soccer League Spring soccer league for girls grades 1-6 running March through April at Lucchesi Turf Field in Petaluma. Features 7v7 gameplay with teams of 8-10 players, Sunday-only training and games; registration is capped at 100 players.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Level the Field, LLCminorOthersLevel the Field, LLC is listed as a contact entity for Girls United Camp. Contact email provided: [email protected]. Nature of relationship not explicitly defined in available source material.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AYSO (American Youth Soccer Organization): National community-based youth soccer program with a player-development philosophy and Everyone Plays mandate. Comparable to Girls United's spring soccer league in beginner-friendly philosophy, although AYSO is co-ed and operates at much larger scale.
• Nike Sports Camps: Brand-affiliated overnight and day sports camps (soccer, volleyball, basketball, flag football) running nationwide. Adjacent on overnight-camp lodging and premium positioning, though aimed at higher-skill athletes and priced above Girls United's overnight camp.
• US Sports Camps: Largest network of sports-specific youth camps in the U.S. (Nike-run and affiliated), including overnight camps in multiple sports. Comparable on overnight-camp lodging structure and sport-specific skill development, but broader, more competitive, and less mission-driven than Girls United.

Direct peers

• i9 Sports: National youth sports league franchise offering flag football, basketball, soccer, and volleyball for kids. Closest comparable in recurring6-week league model, sport portfolio, and beginner/fun-first philosophy versus travel-select competitive leagues.
• Steve & Kate's Camp: Premium summer day camps for kids with flexible scheduling and multi-activity programming (sports, arts, STEM). Comparable in day-camp pricing band ($400-$500/week), Petaluma-adjacent Bay Area presence, and parent value proposition around choice, confidence, and self-directed play.
• Camp Galileo: Northern California-based summer day camps combining STEM, arts, and outdoor games for K-8th graders. Direct peer in geography (Bay Area), age band (K-8), activity mix (sports + STEM/arts), and premium day-camp positioning.
• Girls on the Run: National nonprofit offering girls' empowerment through running and life-skills curricula for elementary and middle schoolers. Closest direct peer in mission (confidence-building for girls), programming structure (lesson + activity format), and parent-purchase funnel, though delivered through schools rather than camps.
• Skyhawks Sports Academy: Multi-sport youth camps and clinics for kids ages 4-12 across soccer, basketball, flag football and volleyball. Direct competitor in the youth multi-sport camp and skills-academy category with similar week-long, half-day/full-day formats and beginner-friendly positioning.

Regional players

• Mountain Camp: Northern California overnight summer camp in the Sierra foothills offering traditional and adventure-based programming. Comparable to Girls United's overnight Alta property on geography, age range, and parent value proposition, though co-ed.

Others

• Level the Field: Adjacent ecosystem participant in the girls' youth sports space; explicitly listed as a contact/affiliated entity on the Girls United website. Comparable thematically (girls' sports equity) though focused on broader programmatic advocacy rather than camp/league operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/girlsunitedcamp
• LinkedInlinkedin.com/company/girls-united-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls United, LLC