Goldfine Jewelry

What Goldfine Jewelry does

Goldfine Jewelry is a privately held, Minneapolis-based designer and retailer of customizable fine jewelry founded in 2005 by Sara Beth Goldfine Baratz. The company sells engagement rings, wedding bands, bracelets, necklaces, earrings, charms, and pearls across direct-to-consumer (Shopify), five regional Minnesota stockists, an Excelsior private studio, a North Loop Minneapolis showroom, and pop-up events. Pricing is unit-based, with charms from $8-$28, bracelets from $35-$188, necklaces from $38-$298, and earrings from $68-$120, supplemented by gift cards in $50-$200 denominations.

The core product is a proprietary Lock Charm clip-clasp system in which modular charms attach anywhere along chains, bracelets, or accessories, feeding a Build Your Own Jewelry Bar with both e-commerce drag-and-drop and in-person experiential builds. The catalog spans 139 products across signature pieces (e.g., The Original Spy Necklace), themed collections (The Mahjong Collection, Game Day), and cause collections (Jack's Basket, vraniCURE). The littleG sub-brand extends the line to children. Materials are gold-filled metals, Sterling Silver, Swarovski Crystals, and natural stones. The brand has received celebrity visibility through placements on Kim Kardashian, Paris Hilton, and Brooke Shields, and collaborates with influencers (Truelane) and nonprofits for capsule collections and cause-driven revenue.

The business model is fully DTC and event-driven: one-time purchases of physical goods, custom and bespoke design services, private party bookings, and gift card sales. Distribution is regional (Minnesota) with nationwide DTC e-commerce shipping. The company is founder-led, holds no external investment, operates with 1-10 employees, and runs additional revenue streams through sub-brand littleG and cause partnerships that double as marketing channels.

Name

Goldfine Jewelry

Legal name

Goldfine Jewelry

Website

https://goldfine-jewelry.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Goldfine Jewelry is a Minneapolis-based DTC fine jewelry brand designing customizable bracelets, necklaces, charms, and rings built on a proprietary Lock Charm clip-clasp system, sold online and through a regional Minnesota network of stockists, a private studio, and pop-up Build Your Own Jewelry Bar events.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)

akta.pro secondary industries

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Fine jewelry retail
• Custom jewelry design
• Charm bracelet system
• Bridal jewelry design
• Handcrafted gold jewelry

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Jewelry Product Sales: One-time purchase of finished jewelry pieces including necklaces, bracelets, earrings, charms, and pearls. Products range from individual charms ($8-$28) to complete pieces ($35-$298).
2. Gift Cards: Digital gift cards available in denominations of $50, $75, $100, $150, and $200, allowing recipients to purchase any products from the store.
3. Custom Jewelry & Bespoke Design: Custom jewelry creation services including personalized pieces and Build Your Own Jewelry Bar experiences for private events and parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Goldfine Jewelry designs, produces, and sells customizable fine jewelry — including bracelets, necklaces, earrings, charms, and pearls — built around a proprietary Lock Charm clip-clasp system. The brand sells directly through its Shopify e-commerce site, regional stockists, and pop-up events, and offers an interactive Build Your Own Jewelry Bar experience both online and as an in-person activation at its Excelsior, MN studio and at private events. Materials include gold-filled metals, Sterling Silver, Swarovski Crystals, and natural stones, with themed lines, signature pieces, cause-based collections, and the children's sub-brand littleG.

Product overview

Goldfine Jewelry is a direct-to-consumer jewelry brand built on Shopify offering a unified platform combining pre-designed collections with a distinctive Build Your Own Jewelry Bar experience. The core offering includes customizable charm-based bracelets and necklaces where customers select from chains, clasps, and modular Lock Charms featuring clip-on mechanisms. Product portfolio spans bracelets, necklaces, earrings, charms, and pearls across Signature Pieces (The Original Spy Necklace, Rosary Wrap Necklace), themed collections (The Mahjong Collection, The Ready Edit), and cause collections (Jack's Basket, vraniCure). The brand operates both e-commerce and in-person Build Your Own Jewelry Bar experiences at pop-ups, events, and their studio in Excelsior, MN. Additional offerings include gift cards, private event hosting, and the littleG sub-brand for children's jewelry.

Differentiator

Problem solved

Functional benefit

Brands

• littleG: A whimsical and nostalgic line of jewelry for dreamers, make-believers, and the young at heart. Launched in 2018 by Sara and her sister Marcy.
• True X Gold

Products and services

• Build Your Own Jewelry Online customization product where individual consumers select chain bases, clasps, and modular Lock Charms to design personalized bracelets and necklaces through a drag-and-drop interface on the Goldfine website.
• Build Your Own Jewelry Bar (In-Person Experience) An in-person, event-based activation where attendees design and assemble their own charm jewelry pieces, available at the Goldfine studio in Excelsior or as a hosted experience at private events and pop-ups.
• Website Gift Card Digital gift cards redeemable across the Goldfine Jewelry catalog, sold in preset denominations of $50, $75, $100, $150, and $200.
• Private Events and Parties A booked private shopping party service for individuals and small groups that includes exclusive jewelry access and a designer meet-and-greet, available at the Excelsior studio or as an off-site event.
• Signature Pieces Collection A curated retail collection of Goldfine's classic signature designs, including The Original Spy Necklace, Rosary Wrap Necklace, Original Elvira Necklace, and Skull Threads.
• The Mahjong Collection A themed fine jewelry collection launched in 2025, inspired by Mahjong tiles and featuring dragon, hummingbird, compass, bamboo, and bezel-dot Lock Charms plus The Mahj Necklace.
• The Ready Edit A curated retail collection of pre-styled charm combinations built from fan-favorite Build Your Own Jewelry Bar pairings, packaged for easy gifting.
• Jack's Basket Collection A cause-based jewelry collection where for every piece purchased, a matching piece is gifted to Jack's Basket, a nonprofit celebrating babies with Down Syndrome; partnership has reached over 11,000 babies since 2014.
• vraniCure Collection A collaborative jewelry collection funding life-saving metastatic breast cancer research through vraniCURE, with proceeds directed to a $50,000 annual MBC research grant.
• True X Gold Collection A limited-edition 9-piece capsule jewelry collection launched in 2015 in collaboration with fashion blogger Chelsea Lankford (Truelane), Goldfine's first major influencer collaboration.
• littleG by Goldfine A children's jewelry sub-brand offering whimsical, nostalgic pieces for kids and the young at heart, launched in 2018 by Sara Goldfine Baratz and her sister Marcy and sold through its own e-commerce storefront at shoplittleG.com.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Jack's BasketcoreStrategic or Co-development PartnerJack's Basket is a nonprofit celebrating babies with Down Syndrome. Goldfine Jewelry created a dedicated collection where for every piece purchased, one is gifted to Jack's Basket. The partnership has celebrated over 11,000 babies across all 50 states and 50+ countries since 2014.
• vraniCUREcoreStrategic or Co-development PartnerA metastatic breast cancer nonprofit organization. Goldfine Jewelry collaborates with vraniCURE on jewelry designs to fund life-saving breast cancer research. The mission includes raising $50,000 annually for dedicated MBC research grants.
• Truelane (Chelsea Lankford)flagshipGTM or Marketing PartnerCollaboration with Minneapolis lifestyle influencer Chelsea Lankford resulting in the True X Gold 9-piece capsule collection launched in 2015. This was Goldfine Jewelry's first major influencer collaboration.
• littleGflagshipStrategic or Co-development PartnerA whimsical jewelry line launched in 2018 by Sara Goldfine Baratz and her sister Marcy, targeting younger customers and children. Inspired by their own young ones to teach self-expression through jewelry.
• Serge + JaneminorChannel Partner/ Reseller/ DistributorRetail stockist in Edina, MN offering Goldfine Jewelry's Build Your Own Jewelry Bar.
• GRAY Home + LifestyleminorChannel Partner/ Reseller/ DistributorRetail stockist in Excelsior, MN carrying the Goldfine Jewelry collection.
• The White RoomminorChannel Partner/ Reseller/ DistributorRetail stockist in NE Minneapolis, MN specializing in Goldfine Bridal pieces.
• The Omni HotelminorChannel Partner/ Reseller/ DistributorHotel retail location in Eagan, MN carrying Goldfine Jewelry products.
• Finery BridalminorChannel Partner/ Reseller/ DistributorBridal retailer in Rochester, MN carrying Goldfine Jewelry pieces.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Pandora: Global charm jewelry leader with modular charm and bracelet systems. Directly comparable to Goldfine's Lock Charm value proposition, but at vastly larger scale and with established retail distribution.
• Kendra Scott: Large multi-channel fashion jewelry brand with stone-based customization, in-store design bars, and philanthropic collections. Comparable to Goldfine on customization experience, cause partnerships, and price positioning at scale.

Direct peers

• Maya Brenner: Los Angeles jewelry designer best known for personalized initial necklaces and charm pieces. Comparable to Goldfine on personalization, celebrity adoption, and California/designer DTC heritage.
• Mejuri: Direct-to-consumer fine and fashion jewelry brand offering gold and sterling silver pieces at accessible price points with strong social media presence. Highly comparable to Goldfine on materials, pricing tier, and channel mix.
• Gorjana: California-based DTC jewelry brand focused on everyday layering pieces and personalized designs at accessible price points. Comparable to Goldfine on price positioning, gold/silver materials, and Build-Your-Own-style customization.
• BaubleBar: Fashion jewelry brand targeting trend-driven, gift-oriented consumers with affordable, frequently refreshed collections. Directly comparable to Goldfine on price band, gifting focus, and bridal/event occasion merchandising.
• Sofia Zakia: Boutique jewelry designer specializing in delicate, symbolic fine jewelry collections with celestial and natural motifs. Comparable to Goldfine on designer-led positioning, themed collections, and charm-based layering pieces.
• Aurate: DTC fine jewelry brand offering gold pieces at accessible price points with sustainability messaging. Comparable to Goldfine on direct-to-consumer fine-jewelry positioning and gold-filled/solid gold materials.
• Catbird: Independent Brooklyn-based jewelry maker with strong customization, stacking, and charm-based collections. Directly comparable to Goldfine on craft positioning, Build-Your-Own customization, and small-batch DTC identity.

Emerging players

• Raven + Lily: Ethical jewelry brand with cause-driven collections, artisan production, and a focus on empowering women. Comparable to Goldfine on cause-driven mission, handcrafted positioning, and giftable curated collections.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goldfine-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldfine Jewelry