Goodangel Media

What Goodangel Media does

Goodangel Media is a French independent media agency founded in 2007 by Catherine Bonnange and headquartered in Neuilly-sur-Seine. It designs and manages end-to-end advertising campaigns for brands and organizations across all major offline and online channels — TV, radio, press, OOH/DOOH, cinema, digital, and social media — combining strategic media consulting, audience and market benchmarking, programmatic and direct media buying, and in-house creative production via its Goodangel Studio (established 2012).

The agency's technology stack is conventional for the sector: it is a Google Partner and Microsoft Advertising partner, orchestrates campaigns through partner networks and direct (gré à gré) publisher purchases, and offers campaign tracking and performance analysis. No proprietary AI/ML or platform technology is disclosed; the agency's differentiation rests on its human-centered approach, boutique independence, and creative-to-execution integration rather than on automation.

The business is a private SARL (€5,650 share capital, RCS Nanterre 497 775 874) with a team of 1–10 people. Revenue is generated through professional-services fees and commissions on a project and retainer basis. Clients span food and beverage (Bollinger, Lustucru, Accro), cosmetics and pharma (Phytomer, Nutreov, Gilead), financial services (Swiss Life Asset Managers, LeasePlan), events (Comexposium, SIAEPB Salon du Bourget), media (Cafeyn, Mediadream), and a notable nonprofit and institutional book (SOS Villages d'Enfants, Fondation Caritas France, FAIR, WWF, Musée National Picasso-Paris). Distribution is sales-led via direct outreach and competitive pitches, augmented by a January 2023 commercial partnership with Mediacompact (SME segment, France) and a strategic partnership with IntelliMédia (Canada/Québec).

Name

Goodangel Media

Legal name

Goodangel Media

Website

https://goodangelmedia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodangel Media is a French independent media agency founded in 2007 that plans and buys multi-channel advertising campaigns (TV, radio, press, OOH/DOOH, digital, social) for brands, NGOs, and institutional clients across France, with extensions into Canada via partnership.

Ownership category

akta.pro rank

Product category

Advertising and Media Agency Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Media agency services
• Advertising campaign management
• Media buying and planning
• Strategic media consulting
• Creative production services

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Media planning and space buying fees: Goodangel Media earns revenue by providing media planning, strategic consulting, and advertising space buying services to brands and organizations. The agency is compensated through fees and commissions for orchestrating multi-channel advertising campaigns across TV, radio, press, OOH/DOOH, cinema, digital, and social media. Revenue is project- and retainer-based, with some clients reconducting multi-year engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Goodangel Media is an independent French media agency that designs and manages end-to-end advertising campaigns for brands and organizations. The agency provides strategic media consulting, audience and consumer insights, market benchmarking, media planning, and advertising space buying across TV, Radio, Press, OOH/DOOH, Cinema, Digital, and Social Media channels. It also operates an in-house creative studio (Goodangel Studio) producing graphic design, video, banners, landing pages, and format adaptations to enhance campaign impact.

Product overview

Goodangel Media is an independent media agency founded in 2007 by Catherine Bonnange, specializing in end-to-end media campaign design and management. The agency operates three core service offerings: (1) Conseil, Analyse Stratégique et Achat d'Espaces — providing strategic media consulting, consumer insights, market benchmarking, media and audience planning, and space buying across TV, Radio, Press, OOH/DOOH, Cinema, Digital, and Social Networks; (2) Digital / Programmatique / Social Media — handling SEA, Social Ads, Display, programmatic buying and trading with partner networks, direct publisher purchases, and campaign tracking; and (3) Studio de Création (Goodangel Studio) — an in-house creative studio established in 2012 that produces graphic design, video, publishing support, banners, and landing pages. The agency also operates a sub-brand, MediaCompact powered by Goodangel Media, in partnership with Mediacompact, for combined campaign execution.

Differentiator

Problem solved

Functional benefit

Brands

• MediaCompact powered by Goodangel Media: Joint brand positioning following the October 2022 commercial agreement with Mediacompact agency, used for certain client campaigns.

Products and services

• Conseil, Analyse Stratégique et Achat d'Espaces (Media Consulting and Space Buying) End-to-end media campaign consulting and space-buying service covering target audience analysis, consumer insights, market benchmarking, media planning, audience planning, and advertising space purchasing across TV, Radio, Press, OOH/DOOH, Cinema, Digital, and Social Networks. Targeted at brands and organizations seeking multi-channel campaign orchestration.
• Digital / Programmatique / Social Media Activation Digital media activation service covering SEA, Social Ads, and Display, including programmatic media buying and trading via partner networks, direct (gré à gré) purchases from publishers, and campaign performance tracking and analytics. Targeted at advertisers seeking online campaign execution.
• Goodangel Studio (Studio de Création) In-house creative production studio providing graphic design, video production, publishing support, banner ads, landing pages, and format adaptations. Available to the agency's media clients and external clients seeking creative production services.
• MediaCompact powered by Goodangel Media Sub-brand offering combined media services through partnership with Mediacompact, including radio advertising (e.g., RTL), print advertising, podcast activation on Deezer and Spotify, and TV placements for joint clients.

Quantifiable outcome

• 100% client satisfaction rate and 100% of clients would recommend the agency (self-reported, exceeding industry averages of 75% and 66% respectively)

Named customers37 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MediacompactcoreStrategic or Co-development Partner · 1 January 2023Goodangel Media and Mediacompact (led by Patrick Mouren) entered a commercial agreement in January 2023 allowing both agencies to share expertise and refer clients. Both agencies are independent and share values of agility, reactivity, and proximity. The partnership extends Goodangel Media's reach to PME (SME) clients managed by Mediacompact.
• IntelliMédiacoreStrategic or Co-development PartnerIntelliMédia, founded and led by Audrey K. Sylvestre in Montreal, Quebec, is a strategic partner for Goodangel Media. The partnership enables exchange of media expertise, broadens the French-speaking market reach, and allows Canadian brands to reach French consumers and vice versa. IntelliMédia specializes in SEO, SEM, and programmatic media buying.
• Google (Google Partner)coreTechnology or IntegrationGoodangel Media is a certified Google Partner, indicating proficiency in Google advertising platforms including Google Ads, YouTube, and other Google marketing solutions. This partnership provides access to Google's advertising ecosystem and programmatic capabilities.
• GiraudyminorChannel Partner/ Reseller/ DistributorGiraudy is a national display advertising network with local reach, operating weekly display advertising in 94 metropolitan French departments and specializing in large-format advertising. Goodangel Media orchestrated a Lustucru campaign using Giraudy's national display network.
• FranceTV PublicitéminorChannel Partner/ Reseller/ DistributorFranceTV Publicité is the advertising arm of the French public broadcaster. Goodangel Media partnered with FranceTV Publicité for a TV campaign for La Mutuelle Garance on France 2, France 3, and France 5.
• ArtefactminorStrategic or Co-development PartnerGoodangel Media collaborated with Artefact on a Lustucru advertising campaign. Artefact is a data and digital consulting firm.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wavemaker: GroupM-owned global media network offering multi-channel planning, buying and programmatic across TV, digital and OOH. Comparable to Goodangel in delivering integrated offline-plus-online campaigns to enterprise clients.
• GroupM France: WPP's media investment group operating the major French agency brands (Mindshare, Wavemaker, EssenceMediacom). It is the largest media buying competitor to Goodangel for enterprise French clients and competes on volume-based rates.
• Hearts & Science: Omnicom-owned media agency focused on data-driven, audience-based planning and buying across offline and digital channels. It competes with Goodangel for the same brand advertisers seeking multi-channel orchestration.
• Carat: Dentsu's global media network with significant French operations, offering multi-channel media planning and programmatic activation. It competes with Goodangel for brand advertisers seeking integrated offline and online campaign orchestration.
• Initiative: IPG Mediabrands global media network offering strategic planning and multi-channel media buying for enterprise advertisers. Comparable to Goodangel in serving brands that require coordinated offline and digital activation.
• OMD Worldwide: Omnicom's flagship global media agency network offering integrated multi-channel media planning and buying. It competes for the same brand budgets Goodangel targets, especially across TV, digital and programmatic.
• Publicis Media: Media arm of the Publicis Groupe and the dominant French media agency network. It is a key competitor that previously held the SOS Villages d'Enfants account which Goodangel subsequently won — making it directly comparable in serving French brands across multi-channel campaigns.
• Zenith: Publicis-owned global media network with strong French operations, delivering multi-channel media planning and buying for enterprise brands. Directly comparable service offering across traditional and digital media.
• Havas Media: Global media network headquartered in France and operating a major French agency footprint. Comparable to Goodangel as a multi-channel media planning and buying competitor serving enterprise and brand clients in France.

Direct peers

• Mediacompact: French independent media agency led by Patrick Mouren, operating under a formal commercial agreement with Goodangel Media since January 2023 to share expertise and cross-refer clients. It is the most direct peer given its similar size, independent structure, and SME focus in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodangel-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodangel Media