Giraudy

Name

Giraudy

Legal name

Giraudy

Website

https://giraudy.fr

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Outdoor advertising services
• Digital billboard networks
• Programmatic DOOH advertising
• Urban advertising solutions
• Transit advertising media

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OOH Advertising Sales: Traditional out-of-home billboard advertising across 42,481 faces covering 2,492 communes in France. Revenue generated through space rental to advertisers for specified durations.
2. DOOH Digital Advertising Sales: Digital out-of-home advertising on proprietary screens including CATCH network (500+ screens in Paris storefronts), peripheral large format screens (23 screens), and MIN de Rungis screens (52 screens). Programmatic buying available through SSP partnerships.
3. Street Marketing Services: Street marketing services provided to local advertisers seeking proximity marketing solutions.
4. Event Advertising: Special event advertising including the Louvre canvas exposure and other cultural venues for premium brand experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Giraudy sells advertising space on a national outdoor (OOH) and digital out-of-home (DOOH) network spanning 42,481 advertising faces across 2,492 communes in France, including traditional billboards, the proprietary CATCH digital screen network in Paris storefronts, transit advertising on urban bus fleets, local street marketing, and event-based brand activations. Inventory is commercialised through six regional sales zones, a national commerce team, and programmatic DOOH via SSP integrations (Broadsign Reach, Hivestack, VistarMedia).

Product overview

Giraudy is a French out-of-home (OOH) advertising company offering a portfolio of traditional and digital advertising solutions. The core offering comprises Affichage (traditional billboard advertising), Digital Advertising (programmatic DOOH), Publicité locale (local advertising), and Événementiel (event marketing). The product portfolio centers on CATCH, a data-driven digital screen network across Paris with motion detection and facial coding capabilities, alongside digital screen networks at Vélib' stations, shopping centers, metro, and train stations, plus an exclusive Nicolas retail store partnership. Giraudy's programmatic offering leverages SSP integrations with Broadsign Reach, Hivestack, and VistarMedia, while its research arm, Move&Shop Lab', provides audience measurement through a consumer panel.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Bus market wins: Brest (251 faces), Saint-Nazaire (141 faces + 156 screens), Nice (396 faces), Thionville (243 faces)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HivestackcoreTechnology or Integration · 7 March 2022Partnership with Hivestack, one of the global leaders in programmatic DOOH, strengthens Giraudy's position in programmatic advertising. Giraudy's DOOH inventory including CATCH (108 screens), peripheral large format (23 screens), and Rungis screens (52 screens) are now available through Hivestack's SSP platform connected to its own DSP.
• Alida (formerly Vision Critical)coreStrategic or Co-development Partner · 6 July 20217th consecutive year of partnership with Alida, creator of the world's first CXM & Insights platform. Partnership supports Move&Shop Lab' community with over 3,000 representative panel members, enabling over 140 studies orchestrated autonomously by Giraudy's marketing teams since 2015.
• Broadsign ReachcoreTechnology or Integration · 1 May 2021Partnership for programmatic DOOH serving as SSP platform connected to 35 DSPs. Giraudy began programmatic journey in May 2020 with Broadsign Reach.
• EntourageminorStrategic or Co-development Partner · 21 December 2020Exclusive solidarity partnership for fighting homelessness. Solution allows contextual real-time messages about homeless people displayed on DOOH screens within 500m radius, with citizens able to respond through the Entourage app.
• GoodeedminorStrategic or Co-development Partner · 9 November 2020Partnership for solidarity advertising offering, enabling financing of 200 partner associations through advertiser media budgets. For each solidarity OOH/DOOH campaign, 60% of enrichment is donated to chosen associative projects.
• EPIC Foundation / microDONminorOthers · 6 May 2019Partnership enabling employees to donate micro-amounts from their salary to associations. Supports Deworm the World Kenya and Agir pour l'école organizations chosen by employees through internal voting.
• DatakalabcoreStrategic or Co-development Partner · 14 March 2019Exclusive partnership with French startup specializing in Brain Tech measuring emotions from visuals through Facial Coding and Predictive Eye tracking using neuroscience and AI tools. Enables measurement of emotional peaks during advertising campaigns.
• Kairos FireminorStrategic or Co-development Partner · 7 February 2019Exclusive long-term partnership for measuring outdoor advertising effectiveness. Uses beacon technology to measure foot traffic correlation between OOH panels and stores. Two solutions offered: TRAFIC (panel effectiveness) and CREA (creative impact testing).
• PaprecminorOthersPartner for recycling used advertising posters and valorization of waste materials. Paprec is the leader in recycling in France.
• Nicolas (Cavist)coreChannel Partner/ Reseller/ DistributorExclusive partnership for managing approximately 400 digital screens in Nicolas wine shop storefronts across Paris and Île-de-France, with ambition to cover the entire national network.
• Audencia Business SchoolminorStrategic or Co-development PartnerEducational partner for the Passeport Digital training program, delivering partial BAC+3/4 certification for Giraudy employees in digital transformation.
• IAB FranceminorStrategic or Co-development PartnerMembership in IAB France association for digital advertising standards. Collaborates on DOOH and programmatic advertising promotion through creation of infographics and event facilitation.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JCDecaux: Paris-headquartered global leader in out-of-home advertising, including billboards, street furniture, and transit advertising. It is the most direct competitor to Giraudy in the French market and operates at a much larger international scale across the same OOH and DOOH categories.
• Clear Channel Outdoor: Major global operator of billboards, street furniture, and transit advertising, with an established French footprint. Competes head-to-head with Giraudy for both national advertisers and regional/transit concessions in France.
• Ströer: Germany-headquartered outdoor advertising operator with a strong DOOH and programmatic offering. Comparable as a European OOH/DOOH incumbent pursuing data-driven digital out-of-home with similar sales and tech partnerships.
• Outfront Media: US-listed OOH operator focused on billboards and transit advertising across the Americas. Operates a similar billboard-plus-transit inventory mix and is pursuing DOOH expansion that mirrors Giraudy's CATCH and programmatic strategy.
• Lamar Advertising: US billboard operator with a large static OOH footprint and growing digital signage business. Comparable to Giraudy on the static-inventory-heavy side and on the ongoing digital conversion of legacy faces.
• Intersection: US-based DOOH specialist operating digital media in transit hubs, including the LinkNYC network. Comparable as a digital-first urban DOOH operator with emphasis on data, audience measurement, and content partnerships.

Emerging players

• VIOOH: Programmatic digital out-of-home marketplace connecting SSPs and DSPs. Operates in the same supply-side programmatic layer where Giraudy competes via its own SSP partnerships (Broadsign Reach, Hivestack, VistarMedia).

Others

• Vistar Media: Programmatic DOOH supply-side platform and one of Giraudy's existing SSP partners. Functions as an enabler/competitor at the programmatic layer — aggregating DOOH inventory from operators, including Giraudy itself, for media buyers.
• Hivestack: Global programmatic DOOH ad exchange and SSP partner of Giraudy. Indirect competitor by aggregating rival DOOH supply and shaping programmatic pricing across the same buyer demand pool.
• Broadsign: DOOH content management and SSP platform partner of Giraudy since 2020. Provides the software infrastructure that powers programmatic access to Giraudy's inventory and competes for similar OOH operators as customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/11437508/admin/feed/posts
• Instagraminstagram.com/giraudy_
• Xx.com/exterionmediafr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giraudy