Greenthumb Landscapers Inc.

What Greenthumb Landscapers Inc. does

Greenthumb Landscapers Inc. is a privately held, owner-operated lawn care, landscaping, and property maintenance company based in Jacksonville, Florida. The company has served the greater Jacksonville metropolitan area for approximately 45-50 years and operates from a single headquarters at 6722 Morse Ave, Jacksonville, FL 32244. It is led by President Rob Soldner and has no disclosed institutional investors, subsidiaries, or parent entities.

The company delivers its services through three core divisions: residential lawn maintenance (mowing, edging, hedging, debris removal), landscaping (design and install, mulch, sod, spring cleanup), and commercial property management (ongoing or one-time maintenance for retail stores, restaurants, apartments, townhouses, and realtors). Heavy equipment capabilities—including Bobcat skid steers, tractors, and dump trucks—extend the offering to trash outs, cleanups, haul-aways, and initial cleanup of relocation properties. For larger design work, Greenthumb partners with certified landscape architects rather than employing designers in-house.

Revenue is generated entirely through professional services rendered on a quote basis, with no publicly disclosed pricing tiers. Customers can engage Greenthumb on a one-time basis or under recurring maintenance contracts; the company actively positions against long-term contract lock-in for residential work. Payments are accepted by check, credit card (3% convenience fee, 3.5% for some card brands), or ACH bank transfer via a Helcim-hosted payment portal. Customer acquisition relies on the company's website, its multi-decade local reputation, and direct quote requests, with no active social media presence or digital marketing infrastructure disclosed.

Name

Greenthumb Landscapers Inc.

Legal name

Greenthumb Landscapers Inc.

Website

https://greenthmb.com

Company type

Private

Operating status

Operating

Short description

Greenthumb Landscapers Inc. is a privately held, owner-operated lawn care, landscaping, and property maintenance company based in Jacksonville, FL, serving residential homeowners and commercial properties in the greater Jacksonville area for approximately 50 years.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE)

akta.pro secondary industries

Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Yard Waste & Green Waste Hauling (Leaves, Grass, Brush) (HSAIAOAA), Lot Clearing, Land Clearing & Brush Removal (HSAIADAH)

Keywords

• Lawn care services
• Landscape design
• Property maintenance
• Commercial landscaping
• Heavy equipment hauling

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Landscaping and Property Maintenance Services: Service-based revenue from lawn care, landscaping, and property management services. Payments accepted via credit card (with 3% convenience fee), ACH bank transfer (no fee), or personal/company checks. Services provided as one-time projects or ongoing maintenance contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Greenthumb Landscapers Inc. is a full-service lawn care, landscaping, and property management company serving residential homeowners and commercial property owners in the greater Jacksonville, FL area. The company provides one-time and regularly scheduled lawn maintenance, landscape design and installation, commercial property management, heavy equipment services (Bobcat, tractor, dump truck), and hauling of mulch and topsoil. No long-term contracts are required for residential services, and free quotes are provided for all projects.

Product overview

Greenthumb Landscapers is a full-service lawn care, landscaping, and property management company serving the greater Jacksonville area for over 50 years. The company operates three core service divisions: Lawn Maintenance (mowing, edging, trimming, debris removal), Landscaping (design, installation, mulch, sod), and Property Management (commercial solutions for retail, restaurants, apartments, townhouses, and realtors). Additional offerings include heavy equipment services (Bobcat, tractor, dump truck), planting services, and mulch/topsoil hauling. No long-term contracts are required for residential services.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Certified Landscape Architect PartnersminorStrategic or Co-development PartnerThe company partners with certified landscape architects for design work when customers need professional landscape design services. This allows Greenthumb to offer full-service landscaping projects while leveraging specialized design expertise from partners.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• TruGreen: The largest US lawn-care services company, offering lawn fertilization, weed control, and maintenance across hundreds of metros. Comparable to Greenthumb as the dominant national incumbent in the same core lawn-maintenance category Greenthumb serves in Jacksonville.
• Davey Tree Expert Company: Large established tree care and landscape services company offering pruning, removal, and arborist services across the US. Comparable to Greenthumb's tree and shrub planting/pruning offerings, though at far broader geographic and service scale.
• BrightView Landscapes: Largest US commercial landscaping services company serving HOAs, municipalities, and enterprise customers. Directly comparable to Greenthumb's commercial property management division on service mix and customer type, though operating at vastly greater scale.
• Bartlett Tree Experts: National tree care and landscape services firm with offices throughout the Eastern US. Overlaps with Greenthumb's planting services, hedge trimming, and property cleanup offerings, though Bartlett specializes more deeply in arboriculture.

Direct peers

• The Grounds Guys: Franchised full-service lawn care and landscape company targeting residential and commercial customers across North America. Direct peer to Greenthumb in scope (mowing, landscape design, property maintenance) with a comparable one-stop-shop go-to-market motion.
• Weed Man: Franchised lawn care service provider offering fertilization, weed control, and lawn maintenance across North America. Comparable to Greenthumb on the residential lawn-treatment and routine maintenance category, especially within the broader Florida footprint.
• Ruppert Landscape: Mid-Atlantic commercial landscape services company providing design-build, maintenance, and snow/ice management. Comparable to Greenthumb in full-service commercial grounds care and ownership of heavy equipment for larger jobs.
• U.S. Lawns: Franchised commercial landscape maintenance franchise focused exclusively on commercial properties — retail centers, apartments, office parks. Closely comparable to Greenthumb's commercial property division by customer profile and recurring contract model.
• Lawn Doctor: Franchised lawn care company offering fertilization, weed control, and lawn maintenance to residential customers across hundreds of US locations. Comparable to Greenthumb's residential lawn maintenance line of business by service type and customer segment.
• Yellowstone Landscape: Regional commercial landscape maintenance company serving the Southeast US, including Florida. Comparable to Greenthumb on commercial property maintenance contracts, mulching, and full-service grounds care in overlapping Florida geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenthumb Landscapers Inc.