Ginseng Board Of Wisconsin

What Ginseng Board Of Wisconsin does

The Ginseng Board of Wisconsin is a nonprofit trade association founded in 1986 that represents more than 150 ginseng growers operating in the 1,500 square mile Central Wisconsin region responsible for approximately 98% of cultivated American Ginseng in the United States. The organization operates under a marketing order administered by the Wisconsin Department of Agriculture, Trade & Consumer Protection, with a mandate covering research, national and international marketing, new product development, and grower education. Its core operational asset is the official Wisconsin Ginseng Seal, a certification mark verifying that bearing products contain 100% Wisconsin-grown ginseng compliant with EPA and USDA grading standards; the seal is positioned as an anti-piracy mechanism against lower-quality ginseng substitutes from China, Korea, and Canada.

The board does not grow, manufacture, or directly sell ginseng. Its product surface area spans promotional positioning of fresh root, dried root, powder, tea, capsules/tablets, and food service applications, but commercial activity flows entirely through third-party retailers and distributors. Revenue mechanics are limited to marketing order fees collected from member growers and seal licensing, with no direct consumer monetization. Distribution is handled by a named network of domestic distributors (Hsu's Ginseng Enterprises, Prince of Peace, Heil Ginseng, Schumacher Ginseng, Zenseng Ginseng, Ginseng & Herb Cooperative, Baumann, Great Neck Healthy Food Company) and international distributors across China, Taiwan, Japan, Vietnam, and Malaysia. Marketing and brand-building are executed through localized websites for China, Taiwan, Malaysia, and Thailand; content channels including recipes and health-benefit education; participation in domestic agricultural ambassador programs (Alice in Dairyland, World Dairy Expo); and international trade missions.

Name

Ginseng Board Of Wisconsin

Legal name

Ginseng Board of Wisconsin

Website

https://realwisconsinginseng.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ginseng Board of Wisconsin is a nonprofit trade association founded in 1986 that represents more than 150 Wisconsin ginseng growers, operating under a state marketing order to certify, promote, and market 100% Wisconsin-grown American Ginseng through a domestic and international distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Marketing Order Fees: The Ginseng Board of Wisconsin operates under a marketing order managed by the Wisconsin Department of Agriculture, Trade & Consumer Protection. Revenue is generated through fees from Wisconsin ginseng growers. The board's purpose is research, national and international marketing, new product development, and education. The organization does not sell products directly to consumers.
2. Seal Licensing Program: Products bearing the official Seal of the Ginseng Board of Wisconsin must contain 100% Wisconsin Ginseng. This certification program helps distinguish authentic Wisconsin Ginseng from lower-quality substitutes grown in other countries.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Ginseng Board of Wisconsin is a nonprofit trade association that certifies, markets, and promotes authentic Wisconsin-grown American Ginseng on behalf of more than 150 growers in Central Wisconsin. It administers the official Wisconsin Ginseng Seal, which verifies that products contain 100% Wisconsin Ginseng grown and harvested in Wisconsin under EPA and USDA standards. The board operates under a marketing order managed by the Wisconsin Department of Agriculture, Trade & Consumer Protection and focuses on research, national and international marketing, new product development, and education. It does not sell ginseng directly; all product sales flow through third-party retailers, wholesalers, distributors, and food-service operators.

Product overview

The Ginseng Board of Wisconsin represents Wisconsin ginseng growers and promotes Wisconsin-grown American Ginseng products. The product portfolio centers on Wisconsin Ginseng (Panax quinquefolius) available in multiple forms: fresh ginseng roots (whole, sliced, or chunked), dried ginseng (whole, sliced, chunks, or powder), ginseng teas (fresh or dried root-based, hot or cold), and capsules/tablets for dietary supplements. Approximately 98% of all cultivated American Ginseng in the United States comes from a 1,500 square mile region of Central Wisconsin. The board does not sell products directly but directs consumers to trusted retailers and wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisconsin Ginseng Certification Seal Program

Quantifiable outcome

• 98% of U.S. cultivated American Ginseng comes from Wisconsin
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Hsu's Ginseng Enterprises, Inc.coreChannel Partner/ Reseller/ DistributorDomestic distributor recognized for carrying authentic Wisconsin-grown American Ginseng products. Part of the trusted retailer network verified by the Ginseng Board of Wisconsin.
• Prince of PeacecoreChannel Partner/ Reseller/ DistributorDomestic distributor carrying authentic Wisconsin-grown American Ginseng products. Listed among trusted retailers on the Ginseng Board of Wisconsin website.
• Zenseng GinsengcoreChannel Partner/ Reseller/ DistributorDomestic distributor of Wisconsin-grown ginseng products, recognized among trusted retailers by the Ginseng Board of Wisconsin.
• Schumacher GinsengcoreChannel Partner/ Reseller/ DistributorDomestic distributor and grower representing authentic Wisconsin Ginseng products through the Ginseng Board of Wisconsin's trusted retailer network.
• Ginseng & Herb CooperativecoreChannel Partner/ Reseller/ DistributorDomestic distributor cooperative carrying authentic Wisconsin-grown American Ginseng products through the trusted retailer network.
• Cai Zhi Lin (China)coreChannel Partner/ Reseller/ DistributorInternational distributor in China distributing products that carry the official Ginseng Board of Wisconsin Seal to prevent trade piracy of authentic Wisconsin-grown American Ginseng.
• Jappson Enterprise INC (Taiwan)coreChannel Partner/ Reseller/ DistributorInternational distributor in Taiwan distributing products with the official Ginseng Board of Wisconsin certification seal to ensure product authenticity.
• Kohkan Pharmaceutical Institute (Japan)coreChannel Partner/ Reseller/ DistributorInternational pharmaceutical distributor in Japan carrying certified Wisconsin Ginseng products with the official Board seal for quality assurance.
• Bluelife Science Company/Exherb (Vietnam)minorChannel Partner/ Reseller/ DistributorRegional distributor in Vietnam distributing Wisconsin Ginseng products bearing the official Ginseng Board of Wisconsin Seal.
• WeiYuKang Wisconsin Ginseng (YiNengDa) (China)minorChannel Partner/ Reseller/ DistributorInternational distributor in China representing authentic Wisconsin Ginseng products with official certification.
• Sun E. Herbal Company (Taiwan)minorChannel Partner/ Reseller/ DistributorRegional distributor in Taiwan distributing certified Wisconsin Ginseng products through the Board's international distributor network.
• Shanghai Tongshang Trading Company (Tongshangzidao)minorChannel Partner/ Reseller/ DistributorInternational trading company in China distributing Wisconsin Ginseng products with official Board certification seal.
• SHANGHAI RENYIminorChannel Partner/ Reseller/ DistributorRegional distributor in China for certified Wisconsin Ginseng products.
• Yuanshenyue (China)minorChannel Partner/ Reseller/ DistributorRegional distributor in China distributing certified Wisconsin Ginseng products.
• GREEN PLUS (Vietnam)minorChannel Partner/ Reseller/ DistributorRegional distributor in Vietnam for Wisconsin Ginseng products with official certification.
• Bluelife Science Company/Hepius (Vietnam)minorChannel Partner/ Reseller/ DistributorRegional distributor in Vietnam distributing certified Wisconsin Ginseng products.
• Juien Guien Trading Company (Taiwan)minorChannel Partner/ Reseller/ DistributorRegional trading company in Taiwan distributing Wisconsin Ginseng products with official certification.
• Wisconsin Department of Agriculture, Trade & Consumer ProtectioncoreStrategic or Co-development PartnerGovernment agency that manages the marketing order under which the Ginseng Board of Wisconsin operates. Provides regulatory oversight and administrative support for the state's ginseng industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• American Botanical Council: U.S.-based non-profit organization focused on herbal and botanical research, education, and industry standards. Comparable as a related non-profit in the herbal/botanical space, though its mission centers on research dissemination rather than product marketing.
• Wisconsin Farmers Union: Wisconsin-based general agricultural trade organization representing family farmers and rural communities. Functions as an adjacent organization with a similar trade association structure but broader scope across Wisconsin agriculture beyond ginseng.

Broad incumbents

• American Herbal Products Association: U.S. national trade association representing the herbal products industry. Functions as a broad incumbent peer with a similar trade association organizational model but broader scope across all herbal products rather than a single specialty crop.
• Prince of Peace Enterprises: U.S.-based distributor of Wisconsin-grown American ginseng products including herbal teas, capsules, and supplements. Functions as a broad incumbent in ginseng retail distribution with significant U.S. consumer brand recognition, serving similar customers across multiple product forms.
• Hsu's Ginseng Enterprises, Inc. Wisconsin-based ginseng grower and distributor that is a recognized partner of the Ginseng Board of Wisconsin. Operates as a broad incumbent in the U.S. ginseng distribution market, selling Wisconsin-grown American ginseng to retail and wholesale customers in the same category.
• Korea Ginseng Corporation: Major Korean ginseng producer best known for the CheongKwanJang brand of red ginseng products. Operates as a broad incumbent in the global ginseng industry, competing with Wisconsin ginseng in Asian wellness and supplement channels with similar products and overlapping target customers.
• Ginseng & Herb Cooperative: Wisconsin-based ginseng cooperative representing multiple growers in the central Wisconsin region. Operates as a broad incumbent in collective ginseng distribution, sharing marketing channels with members of the Ginseng Board of Wisconsin's network.
• Heil Ginseng: Wisconsin-based ginseng grower and distributor listed among the Ginseng Board of Wisconsin's trusted retailer network. Operates as a broad incumbent in U.S. ginseng wholesale and retail channels, sharing the same target market for Wisconsin-grown American ginseng.
• Schumacher Ginseng: Wisconsin-based ginseng grower and distributor recognized by the Ginseng Board of Wisconsin as a trusted source. Operates as a broad incumbent in the Wisconsin ginseng supply chain, producing both fresh and processed ginseng products for distribution.

Direct peers

• Ontario Ginseng Growers Association: Canadian ginseng trade association representing Ontario ginseng growers. Direct peer with the same organizational model of promoting, certifying, and marketing a regional ginseng crop, serving as the most analogous North American counterpart in the same product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GinsengWisconsin
• Instagraminstagram.com/realwisconsinginseng

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ginseng Board Of Wisconsin