Ontario Ginseng Growers Association

Name

Ontario Ginseng Growers Association

Legal name

Ontario Ginseng Growers Association

Website

https://ginsengontario.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Industry Association

NAICS

Forest Nurseries and Gathering of Forest Products (113210)

SIC

Medicinal Chemicals & Botanical Products (2833), Services-Membership Organizations (8600)

akta.pro primary industry

Medicinal & Aromatic Plants (Herbs, Botanicals) Wildcrafting/Cultivation (AFAMAFAF)

Keywords

• Ginseng cultivation
• North american ginseng
• Agricultural association
• Ginseng certification
• Grower advocacy

Headquarters

HQ city

Simcoe

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Membership Fees: Annual membership fees provide access to networking events, advertising opportunities, promotional listings in newsletters and on website, and industry support.
2. Licensed Partner and Certified Seller Programs: Retailers pay for licensing rights to use the Running Root logo on products, ensuring products contain 100% North American Ginseng from Ontario soils.
3. Merchandise Sales: Sale of branded merchandise including travel mugs, coffee mugs, cooler bags, and t-shirts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ontario Ginseng Growers Association is a non-profit industry association representing more than 150 producers of North American ginseng (Panax quinquefolius) in Ontario, Canada. The organization supports growers through advocacy, research funding, marketing, and the Running Root certification program that authenticates products containing 100% Ontario-grown ginseng sold through Licensed Partners and Certified Sellers.

Product overview

The Ontario Ginseng Growers Association (OGGA) operates as a non-profit organization representing North American ginseng (Panax quinquefolius) growers in Ontario, Canada. The organization offers a portfolio of ginseng root products available through Licensed Partners and Certified Sellers bearing the 'Running Root' seal. The core products include fresh, dried, sliced, and powdered ginseng root, along with consumer products such as teas, coffee, capsules, extracts, tonics, and ginseng honey. OGGA also provides educational resources including a Health Professionals Toolkit (PDF), the Canadian Ginseng Webinar with a scholarship quiz, ginseng recipes collection, a virtual farm tour with Farm & Food Care Ontario, and comprehensive health benefit research documentation. The association supports members through advocacy, research funding, and networking opportunities, while also offering branded merchandise. The Running Root certification program ensures products contain 100% authentic Canadian-grown Panax quinquefolius.

Differentiator

Problem solved

Functional benefit

Products and services

• Ontario Ginseng Root Products

Quantifiable outcome

• 89% reduction in risk of developing cold or flu in institutionalized elderly adults after 8-12 weeks of ginseng extract treatment
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Scotland AgromartminorStrategic or Co-development PartnerAssociate member providing agricultural support services to ginseng growers.
• Sylvite Agri-Services Inc.minorStrategic or Co-development PartnerAssociate member providing agricultural services. Silver Replant Research funding supporter.
• Total Equipment RentalsminorStrategic or Co-development PartnerAssociate member providing equipment rental services for ginseng farming operations.
• Syngenta CanadaminorStrategic or Co-development PartnerAgricultural company partner. Silver Replant Research funding supporter.
• AgrosprayminorStrategic or Co-development PartnerAgricultural spray services provider. Silver Replant Research funding supporter.
• Plant ProductsminorStrategic or Co-development PartnerPlant products supplier. Bronze Replant Research funding supporter.
• Bayer Crop ScienceminorStrategic or Co-development PartnerAgricultural science company. Bronze Replant Research funding supporter.
• Corteva AgriscienceminorStrategic or Co-development PartnerAgricultural inputs company providing crop protection solutions.
• NufarmminorStrategic or Co-development PartnerCrop protection company supporting the ginseng industry.
• John Deere (Premier Equipment)minorStrategic or Co-development PartnerAgricultural equipment dealer providing machinery for ginseng farming.
• University of TorontocoreStrategic or Co-development PartnerCanadian researchers at University of Toronto are worldwide leaders in studies evaluating ginseng use in diabetes. Conducted multiple clinical trials on Ontario-grown ginseng.
• Farm & Food Care OntariominorStrategic or Co-development PartnerProvided virtual farm tour video of Mels' ginseng farm for educational purposes.
• Canadian Wildlife ServicecoreOthersAdministers CITES export permits for international transportation of cultivated North American ginseng root.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Botanical Council: U.S. non-profit providing science-based and traditional information on herbal medicine, including ginseng. Comparable as a botanical-education and advocacy body that supports consumer and clinical adoption of ginseng and related herbs.
• Canadian Horticultural Council: National Canadian trade association for the horticulture sector. Comparable in function (advocacy, research funding, marketing) and broader crop category, but operating at a national rather than single-crop level.
• Korea Ginseng Corporation (KGC): State-affiliated Korean producer of Panax ginseng (Korean red ginseng / Cheong Kwan Jang). Competes with Ontario ginseng in the broader global ginseng and adaptogen wellness market, with much larger scale and marketing reach.

Direct peers

• Great Mountain Ginseng Co. An Ontario Licensed Partner of OGGA that grows, processes, and retails North American ginseng across multiple product forms. Comparable in crop, geography, and product mix to OGGA's grower-members.
• Ginseng Board of Wisconsin: A U.S. trade association representing Wisconsin ginseng growers — the other major North American producer of Panax quinquefolius. Directly comparable in mission (promotion, research, export development) and product category, but operating in a different geography (Wisconsin vs. Ontario).
• Hsu's Ginseng Enterprises: One of the largest U.S. growers and marketers of American ginseng, headquartered in Wisconsin. Comparable in crop (Panax quinquefolius), retail/export channels, and consumer-branded ginseng products.

Regional players

• Ontario Fruit and Vegetable Growers' Association: A larger Ontario specialty-crop trade association. Comparable in structure (non-profit grower advocacy, research, government relations) and geography, but covering fruit and vegetable growers rather than ginseng specifically.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GinsengOntario
• Instagraminstagram.com/ginsengontario
• LinkedInlinkedin.com/company/ontario-ginseng-growers-association

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontario Ginseng Growers Association