Goforward Group
Goforward Group is a privately held Danish freight forwarding group operating through three subsidiaries, offering ocean, air, road, rail, warehousing, and project cargo services to cargo owners and shippers across Europe and Asia via a direct-contract 'mediating forwarder' model.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Goforward Group does
Goforward Group is a privately held Danish freight forwarding group operating through three wholly-owned subsidiaries — GoForward (founded March 2017), GoForward Logistics (founded March 2020) and GoForward AirSea (founded May 2022) — that together offer ocean (FCL/LCL), air, road, rail, project cargo, warehousing, customs and cargo insurance services to cargo owners and shippers. The group is co-founded and led by Klaus Jakobsen (CEO), Jacob Hesse (COO) and Christopher Jessen (CCO), with additional partners Thomas Brix Hansen and Troels Krabsen Rasmussen, drawing on more than 45 years of combined container shipping and freight forwarding experience. Headquartered in Charlottenlund (Copenhagen) with a second office in Aarhus, the group makes a 'global footprint' claim with active operations in Denmark, Germany, the Netherlands, Belgium and China.
The company's core proposition is its self-described 'mediating forwarder' model, in which it acts as a service layer that brings cargo owners and carriers together, facilitates direct contracts between the two parties, and conducts joint meetings to ensure durable, mutually beneficial agreements. This is positioned in contrast to traditional intermediating forwarders, with the group emphasizing transparency, competitive pricing through access to both major global container lines and niche carriers, personal dedicated customer contacts, and door-to-door project transport. Revenue is generated through transaction fees on the freight forwarding arrangements it brokers across the five transport modes.
GoForward has no proprietary technology platform, no mobile app, no API and no AI/ML capabilities disclosed; its operations are coordinated by an in-house team of freight forwarders, business development managers and operations managers across the three subsidiaries. The group markets and sells exclusively through direct sales and its company website, with quote-based pricing tailored to each shipment rather than public rate cards. There is no external venture capital or private equity investment indicated, and the firm operates as a partner-owned entity financed by its founders and operations.
Goforward Group firmographics
Firmographics- Name
- Goforward Group
- Legal name
- Global Ocean Forwarding ApS
- Website
- https://goforwardgroup.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goforward Group is a privately held Danish freight forwarding group operating through three subsidiaries, offering ocean, air, road, rail, warehousing, and project cargo services to cargo owners and shippers across Europe and Asia via a direct-contract 'mediating forwarder' model.
- Ownership category
- akta.pro rank
Goforward Group industry classification
Industry- Product category
- Freight Forwarding and Logistics Services
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412)
- akta.pro primary industry
- Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)
- akta.pro secondary industries
- Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE), Project & OOG/Breakbulk Ocean Forwarding (Out-of-Gauge, RoRo) (TLACABAH)
Keywords
Where Goforward Group is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Goforward Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Freight Forwarding Services: GoForward Group generates revenue through freight forwarding service fees. As a mediating forwarder, they facilitate agreements between cargo owners and carriers, earning fees for their service layer that ensures cargo owners and carriers meet eye-to-eye and commit to mutually beneficial agreements. Revenue is derived from arranging ocean freight, air freight, road freight, rail freight, and project cargo shipments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Goforward Group product offering
Product offeringCore offering
GoForward Group is a freight forwarding company that arranges and coordinates the international and domestic transport of cargo across ocean, air, road, rail, and warehousing channels. Operating as a "mediating forwarder," the group matches cargo owners with carriers — including both major global container lines and niche shipping lines — and supports customers with specialized project cargo, dangerous goods, refrigerated cargo, customs, and cargo insurance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Ocean Freight Forwarding (FCL & LCL)
Companies that use Goforward Group
Customer profileSegments2 records
Ideal customer profiles2 records
Goforward Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goforward Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Goforward Group competitors and assessment
Company assessmentDirect peers
- Blue Water Shipping: Denmark-based freight forwarder with deep project cargo, heavy-lift, and reefer capabilities. Directly comparable because of its Danish base, project-cargo focus, and specialized multi-modal offering similar to GoForward's mix.
- Scan Global Logistics: Danish-founded international freight forwarder providing air, sea, road, and project cargo solutions. Closely comparable in geography, multi-modal scope, and emphasis on project and special cargo handled alongside Nordic and EU customers.
- DSV A/S: Danish-headquartered global freight forwarder offering road, air, sea, and project logistics. Directly comparable as a Danish-origin full-service forwarder serving similar EU corporate shippers, though materially larger and publicly listed.
- Hellmann Worldwide Logistics: Germany-headquartered international freight forwarder with ocean, air, road, and contract logistics. Comparable mid-sized multi-modal forwarder with a similar emphasis on personal customer service and special cargo capabilities.
Broad incumbents
- DHL Global Forwarding: Division of Deutsche Post DHL providing air, ocean, and road freight forwarding worldwide. Overlaps with GoForward on ocean export/import forwarding and project logistics, but operates as a scaled incumbent across all transport modes.
- DB Schenker: Germany-based global logistics provider with strong European freight forwarding and contract logistics. Comparable as a multi-modal forwarder serving the same Northern European shipper base.
- Expeditors International: US-listed global logistics company providing air and ocean freight forwarding plus customs services. Comparable as a global forwarder serving importers and exporters across the EU–Asia lanes GoForward targets.
- Kuehne + Nagel: One of the world's largest freight forwarders with global ocean, air, road, and contract logistics. Comparable as a multi-modal forwarder competing for the same EU–Asia corridor business, but vastly larger and offering a much broader portfolio.
- Maersk Logistics & Services: Logistics arm of A.P. Moller-Maersk offering ocean freight, inland transportation, and supply chain management. Comparable because of Danish origins, deep ocean forwarding heritage, and ability to serve EU–Asia shippers — though vertically integrated with vessel capacity.
Emerging players
- Flexport: US-based digital-first freight forwarder offering ocean, air, and trucking with proprietary software for visibility and booking. Comparable on the freight forwarding activity itself, but represents the digital model that threatens traditional relationship-led intermediaries like GoForward.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Goforward Group social profiles
Digital presenceGoforward Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goforward Group leadership team
Management profileNumber of profiles
Profiles5 records
Goforward Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Goforward Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goforward Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goforward Group
What does Goforward Group do?
GoForward Group is a freight forwarding company that arranges and coordinates the international and domestic transport of cargo across ocean, air, road, rail, and warehousing channels. Operating as a "mediating forwarder," the group matches cargo owners with carriers — including both major global container lines and niche shipping lines — and supports customers with specialized project cargo, dangerous goods, refrigerated cargo, customs, and cargo insurance services.
Is Goforward Group a public or private company?
Goforward Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goforward Group founded?
Goforward Group was founded in 2017. It employs 11 to 50 people.
Where is Goforward Group based?
Goforward Group is headquartered in Copenhagen, Denmark, in the Europe region.
How does Goforward Group make money?
One revenue line is on record: freight Forwarding Services.
Who are Goforward Group's main competitors?
Direct peers on record are Blue Water Shipping, Scan Global Logistics, DSV A/S and Hellmann Worldwide Logistics. Broad incumbents are DHL Global Forwarding, DB Schenker, Expeditors International, Kuehne + Nagel and Maersk Logistics & Services. Flexport is listed as an emerging player.
Does Goforward Group have an API?
No public API is recorded for Goforward Group.
What industry is Goforward Group in?
Goforward Group's product category is Freight Forwarding and Logistics Services. Its primary akta.pro industry code is TLACABAF, Ocean Export Forwarding (Booking/VGM/SI/BL), with a secondary code of TLACABAE, Ocean Import Forwarding (Destination Handling/DO/ISF). Its NAICS code is 48851 and its SIC code is 4731.