What BLOMUS GMBH does

Blomus GmbH is a privately held German home design company headquartered in Sundern, Germany, founded in 1961, that designs and sells contemporary home décor, furniture, lighting, kitchenware, bathroom accessories, outdoor living products, and room fragrances. The product portfolio spans more than 15 coordinated series (PILAR, SABLO, MAKOTO, VAHLO, KUMI, DELTA, ALPHA, MOCO, LUA, TASI, GROW, STAY, YUA, GROVA, KAMI, TUOKSU, FRABLI, among others) built primarily from stainless steel, ceramic, stoneware, glass, and wood, with notable handcraft and hand-glazing processes (e.g., the SABLO stoneware line fired at 970–1,320°C). Products are engineered for practical everyday use, with many lines dishwasher- and microwave-safe, and are designed for cross-series combinability to support cohesive home environments.

The company operates a direct-to-consumer e-commerce model as its primary go-to-market, with localized storefronts in German, English, and French, shipping to eight European countries (Germany, Austria, France, Spain, Italy, Belgium, Netherlands, Luxembourg) via DHL GoGreen. Distribution is supplemented by a physical retail store-finder network and a wholly-owned US subsidiary, blomus USA, based in Illinois, serving North America. A dedicated B2B business customer login supports sales into interior design, hospitality, and contract furnishing projects. Pricing is unit-based with no subscription model, spanning from approximately €6.50 for small ceramic plates to over €129 for premium metal serving bowls, with free shipping thresholds (€75 in Germany, €100 internationally) and a 5% newsletter-subscriber first-order discount as the primary promotional mechanic. The company maintains long-standing collaborations with named designers including Frederike Martens, Nina Thöming, and Sebastian Herkner, and is actively present on Instagram, TikTok, and at design trade exhibitions.

Name

BLOMUS GMBH

Legal name

blomus GmbH

Website

https://blomus.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

Blomus GmbH is a privately held German home design company, founded in 1961, that designs and sells contemporary furniture, lighting, tableware, bathroom, outdoor, and fragrance products through DTC e-commerce, a US subsidiary, and select retail partners.

Ownership category

akta.pro rank

Product category

Contemporary Home Furnishings

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes) (CRAIACAJ)

Keywords

• Contemporary home décor
• Ceramic tableware design
• Modern bathroom accessories
• Outdoor lounge furniture
• Designer home furnishings

Headquarters

HQ city

Sundern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Blomus generates revenue through direct online sales via its owned e-commerce platform (blomus.com) across multiple country-specific domains (DE, EN, FR). Products are sold as one-time purchases with no subscription model, ranging from small accessories to furniture pieces. The company offers free shipping thresholds (€75 in Germany, €100 internationally) and sells gift vouchers as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blomus designs, manufactures, and sells contemporary home furnishings and accessories across bathroom, kitchen, living, lighting, outdoor, and furniture categories. The portfolio comprises 15+ coordinated design series (e.g., SABLO, PILAR, DELTA, MOCO, KAMI) made from stainless steel, ceramic, stoneware, glass, and wood, with a focus on minimalist modern aesthetics combined with everyday functional utility and handcrafted finishing techniques.

Product overview

Blomus is a German home design company offering a comprehensive portfolio of interior and exterior living products. The product range includes: tableware series (PILAR, SABLO, MAKOTO, VAHLO, KUMI) made from ceramic, stoneware, and metal featuring handcrafted and hand-glazed finishes; bathroom accessories (MODO ROF with ridged surface, ARTO, SAHLA); room fragrances (FRABLI marble diffusers, TUOKSU); lighting (KAMI pendant lamps, TAITE, IRIS, LITO LED); furniture (MOCO comfort furniture, LUA and TASI sofas, outdoor GROW, STAY, YUA, GROVA); and decorative items. The offerings are organized by living spaces: Bathroom, Living, Furniture, Lighting, Outdoor, and Kitchen. Products emphasize minimalist design, quality materials (stainless steel, ceramic, stoneware, glass), and sustainable practices with DHL GoGreen shipping. The company sells directly through blomus.com with subsidiary operations in the USA (Illinois).

Differentiator

Problem solved

Functional benefit

Products and services

• PILAR Tableware Series Ceramic tableware series including plates, bowls, serving platters, mugs, storage containers, and deep plates featuring smooth, glossy finishes in multiple colors; targeted at consumers furnishing coordinated dining settings.
• SABLO Stoneware Series Handcrafted and hand-glazed stoneware tableware (18 different articles) with speckled textures and natural color variations, dishwasher and microwave safe; available in Cloud, Stone, and Savannah colorways. Designed for design-conscious consumers seeking artisan-finished dining pieces.
• MAKOTO Tableware Series Japanese-inspired ceramic tableware series with minimalist, smooth, round forms including plates, bowls, and serving platters for residential dining.
• VAHLO Tableware Series Ceramic tableware series with minimalist design and smooth edges; includes oval serving platters, bowls, and plates for everyday dining.
• KUMI Tableware Series Structured ceramic tableware series with subtle texture, available in espresso and fungi color options, designed for residential dining use.
• DELTA Decanter Elegant glass decanter with stainless steel lid incorporating filter and aeration function that aerates wine while pouring and filters out cork residues and sediment; designed by Nina Thöming for design-conscious wine drinkers.
• ALPHA Decanter Glass decanter with slender metal spout for wine aeration and serving; features a clear, elegant form aimed at consumers seeking minimalist barware.
• ONDEA Metal Bowl Series Modern metal bowls with smooth, curved design in Burned Metal finish; available in deep bowls in sizes S and M for tableware or display use.
• GROW Outdoor Furniture Outdoor lounge furniture series including loungers and outdoor furniture accessories designed for outdoor living spaces and terraces.
• STAY Outdoor Furniture Outdoor lounge furniture series with striped cushions and lounger chairs, designed for modern pool-side and outdoor lounge settings.
• YUA Outdoor Furniture Outdoor furniture series designed for outdoor lounge and pool areas, featuring modern design suited to contemporary exterior spaces.
• MOCO Furniture Series Sofa and lounge furniture series positioned as the company's most comfortable furniture line, designed for maximum everyday comfort in modern interiors.
• LUA Sofa Series Sofa series designed for modern living spaces, suited to contemporary residential interiors.
• TASI Sofa Series Made-to-order sofa series tailored to individual customer specifications for modern living spaces.
• KAMI Pendant Lighting Pendant lamp series featuring rice paper shade construction for interior lighting design.
• TAITE Lighting Lamp series developed for interior lighting applications across residential spaces.
• IRIS Lighting Lamp series developed for interior lighting design in modern residential spaces.
• LITO LED Lighting LED lamp series featuring minimalist design for modern interiors; available in multiple sizes including XS.
• TUOKSU Room Fragrance Room fragrance series positioning scent as an emotional experience for modern living spaces.
• FRABLI Marble Diffuser Heavy marble-based diffuser series combining marble material design with aromatic scents for residential fragrance diffusion.
• TOKI Ceramic Stool Modern ceramic stool combining functional seating with contemporary design for residential interiors.
• GROVA Outdoor Furniture Outdoor furniture series bringing vacation-style lounge aesthetics to everyday residential outdoor living.
• MODO ROF Bathroom Accessories Bathroom accessory series with a ridged surface finish, including coordinated bathroom fixtures and accessories.
• Capsule Collection 2026 Limited capsule collection featuring warm red, yellow, and terracotta tones curated for modern interior settings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Normann Copenhagen: Danish design brand with a multi-category portfolio spanning furniture, lighting, textiles and home accessories; closely comparable on Scandinavian/contemporary design positioning and coordinated-series retail strategy.
• Muuto: Danish contemporary design brand focused on furniture, lighting and home accessories through designer collaborations; comparable premium positioning, target market and coordinated collection approach.
• Alessi: Italian design-led home products company with iconic tableware, kitchen and barware collections sold globally through D2C and department stores; comparable designer-collaboration model, premium positioning and gift-oriented home assortment.
• Georg Jensen: Danish luxury home and tableware brand with stainless steel, glass and silver products sold globally; directly comparable material story (stainless steel craft) and home accessories assortment, though positioned one tier above Blomus in price.
• Menu (by Christian + Jade): Danish minimalist design brand offering furniture, lighting and home accessories through designer collaborations; overlapping target customer (design-conscious consumer), premium positioning and direct-to-retail distribution model.
• Stelton: Danish design house selling premium stainless steel, glass and ceramic home accessories, tableware and barware through D2C and retail — almost identical category footprint and material sensibility to Blomus. Closest direct peer by product mix.
• Ferm Living: Danish contemporary home design brand with coordinated tableware, lighting, furniture and outdoor collections sold globally through D2C and retail; directly comparable in design language, breadth and channel mix to Blomus.
• HAY: Danish design company producing coordinated furniture, lighting and home accessories with strong D2C and retail presence; comparable in product breadth, designer-driven collections and target demographic.

Broad incumbents

• West Elm: US-based design home furnishings retailer with broad furniture, lighting, decor and tabletop assortment sold through owned retail and e-commerce; comparable modern design positioning and target customer, but at materially larger scale and broader assortment than Blomus.
• Villeroy & Boch: Large German heritage brand with broad tableware, bathroom and home assortment sold through extensive retail and wholesale channels; relevant incumbent comparable for German home/tableware category presence and scale, though far broader than Blomus's curated design approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blomusofficial
• TikToktiktok.com/@blomus.official
• LinkedInlinkedin.com/company/blomus-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLOMUS GMBH