MIXXO

Name

MIXXO

Legal name

(주)이랜드월드패션사업부

Website

https://mixxo.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)

Keywords

• Women's fashion retail
• Fast fashion apparel
• SPA clothing brand
• Everyday women's wear
• Mix and match outfits

Headquarters

HQ city

Seoul (강서구 마곡동)

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel Retail Sales: One-time retail sales of apparel and accessories through online and offline channels. Products are sold at various price points ranging from approximately 29,900 KRW to 69,900 KRW.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MIXXO is a women's fashion SPA (Specialty Retailer of Private Label Apparel) brand that designs, produces, and sells basic dailywear combined with trendy apparel under a 'MIX & MATCH' styling concept. Its portfolio includes tops, bottoms, dresses, outerwear, and accessories priced between approximately 29,900 KRW and 69,900 KRW, refreshed on a weekly new-arrival cycle. The brand sells through its mixxo.com online store, iOS/Android mobile applications, and approximately 60+ physical retail stores across South Korea, supported by a tiered WHITE/PINK/SILVER/GOLD/BLACK membership program.

Product overview

MIXXO is a global SPA (Specialty Retailer of Private Label Apparel) brand that combines basic daily wear with trendy designs in a 'MIX & MATCH' style concept. The company offers a fast fashion model with good quality at reasonable prices, releasing new styles on a weekly basis. MIXXO's product portfolio includes: tops (t-shirts, blouses, shirts, nacy tops), bottoms (pants, jeans, skirts, bermuda shorts), dresses, outerwear (cardigans, knitwear), and accessories (bags, shoes). The brand operates primarily through its official online store (mixxo.com) and mobile applications, alongside physical retail stores across South Korea. The company also offers a tiered membership program with benefits ranging from 1% to 5% reward point accumulation based on customer tier level.

Differentiator

Problem solved

Functional benefit

Products and services

• MIXXO Online Store Official mixxo.com storefront offering the full MIXXO women's apparel assortment including tops, bottoms, dresses, outerwear, and accessories, with worldwide shipping and weekly new arrivals.
• MIXXO Mobile App Official MIXXO mobile application for Android (Google Play) and iOS (App Store) delivering app-exclusive promotions, early access to online-only products, push notifications for events, and rewards for review writing.
• MIXXO Membership Program Tiered loyalty program with WHITE, PINK, SILVER, GOLD, and BLACK levels offering increasing discounts and reward point accumulation rates between 1% and 5% based on purchase history over a rolling six-month window.
• Linen See-through Chunky Cardigan (린넨 시스루 골지 가디건 RE CKG510T) Linen-blend see-through chunky knit cardigan from the MIXXO Essential line, retailing at 39,900 KRW and designed as an easy-to-style layering piece for women's everyday wear.
• See-through Bolero Knit (시스루 볼레로 니트) See-through bolero knit top from MIXXO's weekly new arrivals, positioned as a layering piece for mix-and-match styling at 49,900 KRW.
• Shirring Layered Banding Pants (셔링 레이어드 밴딩팬츠 RE TMG61MS) Shirring-detail layered banding pants from MIXXO's bottoms line, priced at 59,900 KRW and positioned for women's daily casual and work styling.
• Zipper Stud Mini Tote Bag (지퍼 스터드 미니 토트백 RE BKG716C) Mini tote bag with zipper and stud details from MIXXO's accessories line, sold as a pre-order accessory for women's everyday styling.
• Low-rise Washing Bootscut Denim (로우라이즈 워싱 부츠컷 데님 RE TJG536J) Low-rise washed bootscut denim jeans from MIXXO's best sellers, positioned as an on-trend everyday bottoms option for women.
• Shirring Nacy + Cardigan Set (셔링 나시 + 가디건 SET RE BNG50SS) Coordinated two-piece set pairing a shirring nacy top with a matching cardigan, sold as a discounted mix-and-match outfit bundle for women.
• Cross Buckle Kitten Heel Slingback (크로스 버클 키튼힐 슬링백 5cm) Kitten heel slingback shoes with cross buckle detail and 5cm heel height, sold as part of MIXXO's women's footwear assortment.
• Bermuda Denim (버뮤다 데님 MIWTHG410J) Trendy Bermuda-length denim pants sold at a discounted price of 29,940 KRW, part of MIXXO's women's bottoms assortment.
• Linen-like Cardigan (린넨라이크 가디건 MIWCMG709A) Linen-like fabric cardigan priced at 29,900 KRW and available in multiple colors, positioned as an entry-level layering piece for women's mix-and-match styling.
• Mesh Layered Sleeveless (매쉬 레이어드 슬리브리스 MIWHNG929A) Mesh layered sleeveless top in ballet core style, priced at 29,900 KRW as part of MIXXO's women's top assortment for layering outfits.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cafe24coreTechnology or IntegrationMIXXO's e-commerce platform is powered by Cafe24, a leading Korean e-commerce solution provider. The online store, mobile app, and overall digital commerce infrastructure utilize Cafe24's platform services.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• 8seconds: Korean SPA fashion brand owned by Samsung C&T, competing in the same mass-market women's and men's basic/trendy apparel segment with similar weekly new product cadence and offline + online distribution.
• Stylenanda: Korean fashion brand offering trendy women's apparel and accessories through both online channels and physical stores. Comparable on fast-fashion cycle, multi-channel distribution, and price accessibility.
• SPAO: Korean SPA brand operated under the same Eland Group parent (이랜드), offering basic dailywear and trend-driven apparel across both online and offline channels. Direct comparable on SPA model, omnichannel strategy, and target customer.
• CLOSET (8i): Korean women's fashion brand specializing in dailywear and trendy casual apparel, directly competing with MIXXO on customer demographic, price tier, and product category breadth.
• SI: Korean women's SPA brand operating in the trendy dailywear segment with both online and offline presence. Comparable on product mix (tops, bottoms, dresses, outerwear) and target customer.

Broad incumbents

• Zara (Inditex): Global fast-fashion leader with strong Korean presence, competing on trend responsiveness, store network, and affordable price points. Comparable on SPA-like vertically integrated model and rapid inventory turnover.
• H&M: Global fast-fashion incumbent operating in Korea with broad women's apparel assortment at mass-market price points. Comparable on weekly trend-driven product cycles and omnichannel retail, though at much larger global scale.
• Uniqlo (Fast Retailing): Global basic apparel leader with major Korean retail footprint. Direct overlap with MIXXO on 'basic dailywear' positioning, though with a stronger focus on functional basics over trendy designs.
• Forever 21: Global fast-fashion retailer historically strong in women's trendy apparel at low price points. Comparable on target demographic, product cycle speed, and price accessibility, though currently restructuring its global footprint.

Emerging players

• 29CM: Korean online-first fashion marketplace/curator focused on trendy women's apparel. Comparable on Korean women's fashion customer base and digital-first commerce, though operating as a multi-brand platform rather than a single SPA brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC96L-FiEmK-iJQs0x5Ov0Iw
• Facebookfacebook.com/MIXXO.KR
• Instagraminstagram.com/mixxo_korea
• TikTokvt.tiktok.com/ZSJYwhKKr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIXXO