FLOIRAT SIGNATURES
Floirat Signatures is a privately-held, family-owned French luxury hospitality group operating three hotels (Byblos Saint-Tropez, La Réserve Saint-Jean-de-Luz, Les Manoirs de Tourgéville), a nightclub, beach club, restaurants, and spas for high-net-worth travelers.
- Company typePrivate
- Founded1955
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingServices
What FLOIRAT SIGNATURES does
Floirat Signatures is a privately-held, family-owned French luxury hospitality group founded in 1955 by Sylvain Floirat and headquartered in Paris. The portfolio comprises three hotels — the 5-star Byblos in Saint-Tropez, the 4-star La Réserve in Saint-Jean-de-Luz, and the 4-star Les Manoirs de Tourgéville in Normandy — together with the Les Caves du Roy nightclub, the Byblos Beach club, and a suite of on-site restaurants, bars and spas. Multi-generational family stewardship continues under Antoine Chevanne.
FLOIRAT SIGNATURES firmographics
Firmographics- Name
- FLOIRAT SIGNATURES
- Legal name
- FLOIRAT SIGNATURES
- Website
- https://floirat-signatures.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Short description
- Floirat Signatures is a privately-held, family-owned French luxury hospitality group operating three hotels (Byblos Saint-Tropez, La Réserve Saint-Jean-de-Luz, Les Manoirs de Tourgéville), a nightclub, beach club, restaurants, and spas for high-net-worth travelers.
- Ownership category
- akta.pro rank
FLOIRAT SIGNATURES industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Beachfront & Island Luxury Resorts (THAGACAA), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Hotel & Resort Restaurants (THAFACAH), Destination Spa Resorts (THAGAMAA)
Keywords
Where FLOIRAT SIGNATURES is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
FLOIRAT SIGNATURES business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodations: Revenue from luxury hotel stays at Byblos (5-star), La Réserve (4-star), and Les Manoirs de Tourgéville. Includes room revenues, upgrades, and related hospitality services.
- Restaurants and Bars: Fine dining and bar revenues from Il Giardino, B. Lounge, Sky Bar, Ilura, Elaïa, Le 1899, and Le Lounge-Bar des Manoirs across the group's establishments.
- Spa and Wellbeing Services: Revenue from spa treatments at Spa Byblos by Sisley, Spa Manoirs by Esthederm, and Patio by Esthederm.
- Nightclub and Beach Club: Revenue from Les Caves du Roy nightclub and Byblos Beach beach club operations.
- Gift Cards: Sale of physical and electronic gift cards redeemable for hotel stays, restaurants, and spa services at group properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Luxury hotel accommodations at 4-star and 5-star properties |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
FLOIRAT SIGNATURES product offering
Product offeringCore offering
Floirat Signatures operates a portfolio of luxury hotels, restaurants, bars, beach clubs, nightclubs, and wellness spas across prestigious French destinations. The group runs three hotels (Le Byblos 5-star in Saint-Tropez, La Réserve 4-star in Saint-Jean-de-Luz, Les Manoirs de Tourgéville 4-star in Normandy), multiple fine-dining restaurants and bars, the Les Caves du Roy nightclub, the Byblos Beach club, and three spa facilities (Spa Byblos by Sisley, Spa Manoirs by Esthederm, Patio by Esthederm).
Product overview
Floirat Signatures is a luxury hospitality group managing a portfolio of distinctive properties across France's most prestigious destinations. The portfolio includes three luxury hotels (Le Byblos 5-star in Saint-Tropez, La Réserve 4-star in Saint-Jean-de-Luz, and Les Manoirs in Normandy), two culinary concepts (Il Giardino Italian restaurant and Sky Bar rooftop bar opened in 2025), three additional dining venues (Ilura Basque restaurant, Le 1899 terroir restaurant), multiple lounge and bar establishments (B. Lounge, Elaïa, Le Lounge-Bar des Manoirs), two entertainment venues (Les Caves du Roy nightclub, Byblos Beach), and three spa/wellness centers (Spa Byblos by Sisley, Spa Manoirs by Esthederm, Patio by Esthederm). The group also offers a mobile application for guest bookings. The properties share a philosophy centered on heritage, service excellence, and creating unique authentic experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Hotel Byblos: 5-star ultra-luxury hotel in Saint-Tropez, operating since 1967, featuring restaurants, bars, spa, and nightclub
- La Réserve
- Les Manoirs de Tourgéville
- Byblos Beach
- Les Caves du Roy
- Il Giardino
- Sky Bar
- B. Lounge
- Le 1899
- Ilura
- Elaïa
- Spa Byblos by Sisley
- Spa Manoirs by Esthederm
- Patio by Esthederm
Products and services
- Le Byblos Saint-Tropez A 5-star ultra-luxury hotel in the heart of Saint-Tropez offering an exclusive experience combining discrete luxury with Mediterranean authenticity; since 1967.
- La Réserve Saint-Jean-de-Luz A 4-star hotel overlooking the Atlantic Ocean, embodying the spirit of south-west France near the bay of Saint-Jean-de-Luz.
- Les Manoirs de Tourgéville A charming 4-star hotel in the heart of Normandy countryside combining charm, elegance, and peacefulness near the Deauville boardwalk.
- Byblos Beach A beach restaurant and club on Pampelonne beach in Ramatuelle offering a refined and elegant experience with exceptional service.
- Les Caves du Roy
- Il Giardino The new Italian restaurant at Hotel Byblos in Saint-Tropez, inaugurated in 2025.
- Ilura A restaurant at La Réserve in Saint-Jean-de-Luz showcasing all the flavors of the Basque Country.
- Le 1899 A restaurant at Les Manoirs de Tourgéville offering authentic cuisine sublimating products from the local Normandy terroir.
- B. Lounge A bar and lounge at Hotel Byblos offering the perfect setting for a light lunch or extended aperitif, located by the swimming pool.
- Sky Bar The new rooftop bar at the Byblos hotel in Saint-Tropez, inaugurated in 2025.
- Elaïa A lunch restaurant and lounge at La Réserve in Saint-Jean-de-Luz overlooking the ocean.
- Le Lounge-Bar des Manoirs A cocooning lounge bar at Les Manoirs de Tourgéville offering a peaceful, pampering atmosphere.
- Spa Byblos by Sisley A spa and wellness center at Hotel Byblos offering a philosophy of well-being and beauty, featuring Sisley cosmetics products; renovated in 2023 with a complete holistic program.
- Spa Manoirs by Esthederm A spa at Les Manoirs de Tourgéville featuring personalized 'made-to-measure' treatments by Esthederm, a high-end French brand.
- Patio by Esthederm A wellness space at La Réserve in Saint-Jean-de-Luz offering relaxation and well-being by the ocean with Esthederm treatments.
Companies that use FLOIRAT SIGNATURES
Customer profileSegments1 record
Ideal customer profiles1 record
FLOIRAT SIGNATURES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
FLOIRAT SIGNATURES partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Laura GonzalezminorLaura Gonzalez, interior architect, designed 4 new signature suites at the Byblos hotel in 2024, enhancing the property's luxury accommodation offerings.
- EsthedermcoreEsthederm provides personalized 'made-to-measure' treatments at Spa Manoirs by Esthederm (Tourgéville) and Patio by Esthederm (Saint-Jean-de-Luz), creating a high-end French spa brand partnership.
- Sisley CosmeticscoreSisley Cosmetics partnered with Byblos to open the first Sisley Cosmetics spa at the Byblos hotel in Saint-Tropez in 2007. The Spa Byblos by Sisley was fully refurbished in 2023 with a holistic wellness program.
- Alain DucassecoreAlain Ducasse created multiple culinary concepts at the Byblos hotel, including Spoon (2002), Rivea (2013 replacing Spoon), and Cucina Byblos (2019 replacing Rivea), showcasing high-end gastronomic partnerships.
Scale indicators4 records
Recent moves8 records
Expansion highlights3 records
FLOIRAT SIGNATURES competitors and assessment
Company assessmentDirect peers
- Relais & Châteaux: Global association of 580+ independent luxury hotels and gourmet restaurants, of which many French properties are members. Comparable positioning around heritage, gastronomy, and authentic luxury experiences, with overlapping target market of affluent leisure travelers.
- Hôtel & Ryads Barrière Le Naoura: Part of the Barrière portfolio serving the Deauville/Trouville market with 5-star service, casino, spa, and restaurants. Direct comparable to Les Manoirs de Tourgéville in the Normandy coast luxury segment.
- Barrière Group: Family-owned French luxury hospitality group operating iconic palace hotels (Fouquet's Paris, Le Normandy Deauville, Le Royal La Baule), casinos, spas, restaurants, and beach destinations. Highly comparable multi-venue luxury lifestyle model anchored in French resort destinations, similar to Floirat's Saint-Tropez/Deauville footprint.
- Oetker Collection: Operator of masterpiece hotels including Hôtel du Cap-Eden-Roc (Antibes), Le Bristol Paris, and The Lanesborough London. Directly comparable ultra-luxury European portfolio with Michelin-starred dining, spas, and beach/Mediterranean resort assets.
- Cheval Blanc (LVMH Hospitality): LVMH's ultra-luxury hotel maison with properties in Saint-Tropez (Cheval Blanc Saint-Tropez on Pampelonne), Paris, Courchevel, and the Maldives. Directly competes for ultra-high-net-worth guests in Saint-Tropez and Pampelonne beach, with comparable multi-venue dining and spa offerings.
- Club 55: Legendary beach restaurant on Pampelonne beach (Ramatuelle) since 1955. Directly competes with Byblos Beach for the same clientele in the same stretch of beach, with comparable celebrity-driven brand equity.
- Airelles (Moma Group): French ultra-luxury boutique hotel collection (La Messardière Saint-Tropez, Château de la Messardière, Pan Dei Palais, Bastide de Gordes) with strong Mediterranean positioning and integrated dining/spa concepts. Closest direct niche competitor to Byblos Saint-Tropez.
Emerging players
- Bagatelle Group: International luxury beach-restaurant and nightlife group (Bagatelle Saint-Tropez, Saint-Barths, NYC). Directly competes with Byblos Beach and Les Caves du Roy on Pampelonne and Saint-Tropez nights, with a similar Mediterranean party-luxury brand.
- Nikki Beach: Global luxury beach club and lifestyle brand with locations on Pampelonne/Ramatuelle. Competes directly with Byblos Beach on daybeds, F&B spend, and DJ-led entertainment, with comparable ultra-premium pricing and brand positioning.
Broad incumbents
- Belmond (LVMH): LVMH-owned luxury hospitality group operating iconic heritage hotels, trains, and river cruises (Splendido, Cipriani, Cap Juluca). Comparable ultra-luxury positioning and Mediterranean presence, though broader and more global than Floirat's France-centric boutique.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FLOIRAT SIGNATURES social profiles
Digital presenceFLOIRAT SIGNATURES financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLOIRAT SIGNATURES leadership team
Management profileNumber of profiles
Profiles1 record
FLOIRAT SIGNATURES subsidiaries and ownership
Company hierarchySubsidiaries5 records
FLOIRAT SIGNATURES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLOIRAT SIGNATURES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLOIRAT SIGNATURES
What does FLOIRAT SIGNATURES do?
Floirat Signatures operates a portfolio of luxury hotels, restaurants, bars, beach clubs, nightclubs, and wellness spas across prestigious French destinations. The group runs three hotels (Le Byblos 5-star in Saint-Tropez, La Réserve 4-star in Saint-Jean-de-Luz, Les Manoirs de Tourgéville 4-star in Normandy), multiple fine-dining restaurants and bars, the Les Caves du Roy nightclub, the Byblos Beach club, and three spa facilities (Spa Byblos by Sisley, Spa Manoirs by Esthederm, Patio by Esthederm).
Is FLOIRAT SIGNATURES a public or private company?
FLOIRAT SIGNATURES is a private company. It is classified as family owned and is currently operating.
When was FLOIRAT SIGNATURES founded?
FLOIRAT SIGNATURES was founded in 1955.
Where is FLOIRAT SIGNATURES based?
FLOIRAT SIGNATURES is headquartered in Paris, France, in the Europe region.
How does FLOIRAT SIGNATURES make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are restaurants and Bars, spa and Wellbeing Services, nightclub and Beach Club and gift Cards.
Who are FLOIRAT SIGNATURES's main competitors?
Direct peers on record are Relais & Châteaux, Hôtel & Ryads Barrière Le Naoura, Barrière Group, Oetker Collection, Cheval Blanc (LVMH Hospitality), Club 55 and Airelles (Moma Group). Emerging players are Bagatelle Group and Nikki Beach. Belmond (LVMH) is listed as a broad incumbent.
Does FLOIRAT SIGNATURES have an API?
No public API is recorded for FLOIRAT SIGNATURES.
What industry is FLOIRAT SIGNATURES in?
FLOIRAT SIGNATURES's product category is Luxury Hotels. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 72111 and its SIC code is 7011.