What Good Noise does

Good Noise is a Brighton-based branding and design agency founded in 2019 that operates in the professional services sector, delivering brand strategy, visual identity, menu design, signage and environmental graphics, website design, packaging, and campaign work for hospitality, cultural, and experience-led organisations. Its client roster spans global hotel groups and beverage companies (Hilton, Marriott, Taj Hotels, AbinBev) alongside independent restaurants, cafés, bars, theatres, galleries, and visitor destinations in the UK and Europe (Burnt Orange, Theatre Royal Brighton, Julien Plumart, Almanac Hotels' Azimuth Sky Bar in Barcelona, and others). The agency is led by co-founders Peter Collingridge (Founder and Director) and Steve Campion (Creative Director), with Campion bringing prior leadership of branding at a hospitality-focused interior design company.

The firm's core offering is end-to-end brand development: from positioning, naming, and audience research through to visual identity systems, guidelines, and physical and digital applications across venues and websites. Deliverables are produced using mainstream platforms including Squarespace and Shopify, with no proprietary technology stack, no public API, and no disclosed AI or automation tooling. Service categories are organised into three specialisations: Hospitality Branding, Arts & Culture Branding, and Venues & Experience Branding, with sports-sector work (Team England Rugby) added in 2024.

Good Noise generates revenue on a project-based, fee-for-service model, engaging clients directly through its portfolio website, case studies, industry press features, referrals, and direct enquiry. Pricing is not publicly disclosed; engagements are scoped per project. The business is privately held, founder-owned, and shows no external institutional investment or parent company. Operational presence is anchored in Brighton with a registered London office, and the firm serves both UK and international clients without disclosing headcount beyond a 1-10 employee band.

Name

Good Noise

Legal name

Good Noise Limited

Website

https://goodnoise.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Noise is a Brighton-based branding and design agency founded in 2019 that delivers brand strategy, visual identity, and venue and digital design services for hospitality, cultural, and experience-led organisations in the UK and Europe.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Design Services: Good Noise generates revenue through project-based professional service engagements, including brand strategy, visual identity design, website design, menu design, signage, and environmental graphics for hospitality, cultural, and experience-led organisations. Revenue is derived from client commissions for specific project deliverables.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Good Noise is a branding and design agency that develops brand strategy, visual identities, websites, menus, signage, packaging, and campaign design for hospitality and cultural organisations. It serves restaurants, cafés, bars, hotels, theatres, galleries, museums, and visitor destinations, delivering projects from strategic positioning through to physical and digital brand touchpoints.

Product overview

Good Noise is a branding and design agency that offers a comprehensive portfolio of services for hospitality, cultural, and experience-led organizations. Their core offerings are organized into two main specializations: Hospitality Branding (restaurants, cafés, bars, hotels, hospitality groups) and Culture & Experience Branding (theatres, galleries, museums, cinemas, venues). The agency's services include Brand Strategy, Visual Identity Design, Menu Design, Website Design & Build, Signage & Environmental Graphics, Campaign Design, Packaging Design, Social Media Design, and Brand Guidelines Development. Good Noise delivers projects from strategy through to implementation, working with clients across the full branding lifecycle from initial positioning and naming through to visual identity, digital presence, and physical touchpoints. Their work spans independent venues to major hospitality groups and cultural institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Branding Services
• Culture & Experience Branding Services
• Brand Strategy Services
• Visual Identity Design
• Menu Design Services
• Website Design & Build
• Signage & Environmental Graphics
• Campaign Design
• Packaging Design
• Naming Services

Quantifiable outcome

• 25% increase in sales and footfall for Indian Summer restaurant following menu redesign
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wolff Olins: Global brand consultancy offering brand strategy, identity, verbal identity and experience design. Overlaps with Good Noise on hospitality and culture briefs at the larger end of the market; competes on enterprise accounts.
• Landor & Fitch: Global branding and design consultancy with a strong hospitality and travel practice (including hotel brand work). Comparable to Good Noise on hotel branding services but operating at global scale with significantly larger teams and resources.
• Design Bridge and Partners: Global design and branding network (formerly Superunion and Brand Union) covering brand strategy, identity, packaging and experience across hospitality, culture and consumer. Overlaps with Good Noise on full-service offering but at vastly greater scale and geographic reach.
• Pentagram: Largest independent design consultancy, with partners active in hospitality, culture and brand identity. Competes for the same enterprise-grade identity and signage work Good Noise targets, but as part of a much broader portfolio.

Direct peers

• Carter Wong Design: London design and branding studio with a strong track record in identity, environmental graphics and signage — all services Good Noise offers. Comparable in size and project-based professional services model, with overlap in cultural and hospitality sectors.
• B&B Studio: London-based independent branding and design agency with a deep food, beverage and hospitality specialism (clients include Abel & Cole, Fortnum & Mason, Heygates). Directly comparable to Good Noise in vertical focus, boutique scale and integrated brand-to-packaging offering.
• Ragged Edge: London branding agency of similar boutique size to Good Noise, working across hospitality, culture and consumer brands with an emphasis on strategic positioning and distinctive identity systems. Closely comparable on operating model and client profile.
• Manual: London creative agency focused on brand identity, campaigns and digital for hospitality-adjacent and consumer clients. Comparable to Good Noise on service mix, project-based delivery and small-team operating model.
• Studio Output: Independent UK branding and design studio working across identity, digital and campaign work for consumer and cultural brands. Comparable to Good Noise on integrated brand-to-digital delivery and on a similar boutique-agency operating model.

Emerging players

• Hot Pickle: London-based insight and brand strategy agency specifically serving food, drink and hospitality clients. Adjacent rather than directly competing on visual identity, but operates in the same hospitality-vertical niche and competes for the same buyer mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/good-noise-limited
• Instagraminstagram.com/_goodnoise/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Noise