What Guardian Wealth Management Group does

Guardian Wealth Management Group is a privately held, independent financial advisory practice founded in 2021 and headquartered at One Galleria Blvd., Suite 2105, Metairie, Louisiana, serving individual investors and pre-retirees/retirees primarily in the New Orleans metro area. The firm delivers an integrated suite of wealth management services encompassing financial planning, retirement planning, investment management using a Tactical Asset Management methodology, risk management through insurance planning, and an asset protection service combining insurance needs analysis with estate review. Its core technology approach is a forward-looking, judgment-driven investment process that overweights favorable investment trends and replaces weakening positions through ongoing monitoring, applied across mutual funds, ETFs, municipal and government bonds, stocks, real estate, and utilities.

The firm operates through a partner-channel model rather than as a self-clearing RIA. Securities are offered through LPL Financial, a registered broker-dealer and FINRA/SIPC member, while investment advisory services are delivered through registered investment adviser NewEdge Advisors, LLC, which also provides back-office support including compliance, investment management, and human resources. Client access is supported via LPL Financial's accountview portal and a Raymond James client login link, with advisory delivery available virtually, by phone, or in person. The named team of approximately nine professionals includes Managing Partner Terry Sullivan (30+ years of experience, past president of the New Orleans FPA chapter), Financial Advisor Craig Shiell Wroten, Associate Financial Advisor Matthew Tucker, and support staff in compliance, investments, finance/HR, marketing, and portfolio management.

Revenue is generated through advisory fees on recurring relationships plus transactional fees on securities, with pricing customized per client and not publicly tiered. Customer acquisition is relationship-driven — referrals, professional reputation, and FINRA BrokerCheck verification — and the firm reports no disclosed revenue, AUM, or funding. Marketing is limited to a corporate website and BrokerCheck; no app, social profiles, or proprietary technology stack is disclosed.

Name

Guardian Wealth Management Group

Legal name

Guardian Wealth Management Group

Website

https://guardianwmg.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Guardian Wealth Management Group is a privately held financial advisory practice founded in 2021 in Metairie, Louisiana, serving individual investors and pre-retirees in the New Orleans metro with financial planning, retirement planning, Tactical Asset Management, and insurance/asset protection services delivered through LPL Financial and NewEdge Advisors.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Wealth management
• Financial planning
• Retirement planning
• Investment advisory
• Insurance planning

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Advisory Services: Advisory services offered through registered investment adviser NewEdge Advisors, LLC. Services include financial planning, retirement planning, investment management, and risk management.
2. Securities Brokerage: Securities offered through LPL Financial, a registered broker-dealer and member FINRA/SIPC.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Guardian Wealth Management Group provides personalized wealth management services to individuals, including financial planning, retirement planning, investment management using a tactical asset management approach, insurance and risk planning, and asset protection. Securities are offered through LPL Financial (member FINRA/SIPC) and investment advisory services are offered through NewEdge Advisors, LLC.

Product overview

Guardian Wealth Management Group is a financial advisory firm offering an integrated suite of wealth management services. The core offerings include Financial Planning (encompassing risk tolerance, investment planning, retirement planning, education planning, insurance analysis, and estate planning), Retirement Planning (with cash flow projections and 401(k) analysis), Investments utilizing Tactical Asset Management methodology, and Risk Management through insurance planning. The firm also provides an Asset Protection Service that combines insurance needs analysis and estate review into a unified mini-plan. Services are coordinated with external CPAs and attorneys to deliver a comprehensive financial planning experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities offered through LPL Financial, a registered broker-dealer and member FINRA/SIPC. LPL Financial provides the brokerage infrastructure for securities transactions and client account management through their platform.
• NewEdge Advisors, LLCcoreImplementation/ SI/ Consulting PartnerInvestment advisory services offered through NewEdge Advisors, LLC, a registered investment adviser. Provides business support including investment management, compliance, human resources, and other operational services to Guardian Wealth Management Group.
• Local CPAs and AttorneysminorStrategic or Co-development PartnerThe firm works closely with CPAs and attorneys for tax and legal assistance, providing integrated financial services. For clients without existing professionals, they recommend trusted local professionals with whom they have established working relationships.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Raymond James Financial: Diversified financial services holding company with a large independent advisor and broker-dealer network offering wealth management, retirement planning, and investment services. Directly comparable; Guardian offers a client portal access link to Raymond James, evidencing operational overlap.
• Edward Jones: National broker-dealer with thousands of local branch advisors providing financial planning, retirement, and investment services to individual investors. Highly comparable to Guardian's relationship-based advisor model, though far larger in scale; one of Guardian's team members previously worked at Edward Jones.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting thousands of independent financial advisors with compliance, technology, and practice management resources. Comparable as a platform peer enabling independent advisory practices serving retail investors.
• Northwestern Mutual: Major insurance-and-investment firm with a national network of financial advisors offering financial planning, retirement, investment, and insurance solutions to individuals. Comparable in offering the integrated planning + insurance + investment model that Guardian delivers.
• Ameriprise Financial: Large diversified financial services firm with a national network of independent advisors offering financial planning, investment advisory, retirement, and insurance solutions. Overlaps directly with Guardian's full-service wealth advisory offering to mass-affluent and pre-retiree households.
• Cambridge Investment Research: Independent broker-dealer supporting a large network of financial advisors with practice transitions, technology, and back-office services. Comparable as a platform enabler for independent advisor practices similar in size and business model to Guardian.
• Stifel Financial: Full-service wealth management and investment banking firm offering financial advisory, retirement planning, and investment management to individuals. Comparable as a wealth advisory platform serving mass-affluent and pre-retiree clients with planning-led relationships.

Direct peers

• Creative Planning: Large independent, fee-only RIA providing comprehensive financial planning, investment management, tax, and estate services to high-net-worth and mass-affluent clients. Directly comparable as a team-based, planning-first wealth management firm operating through independent RIA infrastructure.
• Mariner Wealth Advisors: Independent, employee-owned RIA offering comprehensive financial planning, investment management, tax, and estate services to high-net-worth and mass-affluent clients. Highly comparable as a fee-only advisory firm built on a team-based, multi-disciplinary wealth management model similar to Guardian's.

Others

• LPL Financial: Largest independent broker-dealer in the U.S., providing custody, clearing, and platform services to thousands of independent RIAs including Guardian. Comparable as the underlying infrastructure partner enabling Guardian's securities brokerage and custody operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guardian-wealth-management-group-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Wealth Management Group