Good Guys Franchise Consulting

What Good Guys Franchise Consulting does

Good Guys Franchise Consulting (legal entity Insight Group, LLC) is a privately held franchise brokerage and consulting firm founded in 2009 and headquartered in Fort Worth, Texas. The firm provides free, one-on-one advisory to individuals seeking franchise ownership, matching candidates to franchise opportunities through a proprietary 4-step process covering discovery, evaluation, due diligence, and funding/launch. The firm is a member of the International Franchise Professionals Group (IFPG), which provides access to a network of 500-700+ franchise brands across more than 20 industries including food & beverage, home services, senior care, fitness, automotive, and education. Specialized programs are offered for veterans and E-2 visa applicants, and supporting content such as the Corporate Exit Blueprint e-book targets W-2 professionals transitioning from corporate careers to business ownership.

The business operates on an affiliate/referral revenue model: candidates pay nothing for consulting services, and the firm is compensated directly by franchisors for successful placements, structurally similar to executive recruiter or real estate agent compensation. The core product surface includes franchise matchmaking, due diligence support (including FDD review and franchisee validation calls), and franchise funding guidance covering SBA 7(a) loans, ROBS financing, portfolio loans, unsecured lines of credit, and equipment leasing. Marketing is content-led, combining a blog, e-books, and organic social presence on Facebook, LinkedIn, and X to drive free consultation bookings.

The firm is founder-led by Eric Silver (MBA, CFC), who brings 18+ years of multi-unit franchise ownership experience and was named Franchisee of the Year in 2014 by Fish Window Cleaning. The company operates with 1-10 employees, no external funding, no parent company, and no disclosed revenue. No public APIs, integrations, or AI/ML capabilities are offered; the matchmaking service is delivered through human consulting rather than an algorithmic platform.

Name

Good Guys Franchise Consulting

Legal name

Insight Group, LLC

Website

https://goodguysfranchiseconsulting.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Guys Franchise Consulting is a privately held Fort Worth-based franchise brokerage that provides free one-on-one consulting to aspiring franchise owners, matching them to 500+ vetted franchise brands via a 4-step process and earning fees from franchisors on successful placements.

Ownership category

akta.pro rank

Product category

Franchise Consulting and Brokerage

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Franchise brokerage services
• Franchise investment consulting
• Franchise brand matching
• Franchise funding guidance
• Franchise due diligence support

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Franchise Broker/Consulting Fees: Good Guys Franchise Consulting is compensated directly by franchisors for identifying and matching qualified buyers. This model mirrors how employers engage placement agencies - the franchisor pays the consulting fee, not the candidate. The service is 100% free to prospective franchisees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Good Guys Franchise Consulting provides one-on-one franchise brokerage and consulting to individuals and business owners evaluating franchise ownership. It evaluates candidates' skills, budget, and lifestyle goals, presents opportunities from represented brands, and supports due diligence, financing, and launch; candidates are not charged because franchisors compensate the firm.

Product overview

Good Guys Franchise Consulting operates as a franchise consulting and brokerage firm offering a unified suite of services centered on franchise matching and advisory. The core offering combines franchise consulting/brokerage services with a proprietary franchise marketplace representing 500+ franchise brands. The service portfolio includes a 4-step franchise matching process, franchise funding assistance (SBA loans, ROBS, equipment leasing), due diligence support, and specialized programs for veterans and E-2 visa applicants. The company also provides educational content including the Corporate Exit Blueprint e-book. All services are provided free to candidates, with franchisors covering the consulting fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Consulting & Brokerage Services One-on-one franchise consulting and brokerage for aspiring franchise owners, including market and brand evaluation, due diligence, and funding guidance. The standard service is free to candidates and compensated by represented franchisors.
• Franchise Matching/Marketplace Personalized franchise matching that evaluates a candidate's skills, budget, and lifestyle goals and presents approximately 3-5 opportunities from hundreds of represented brands across multiple industries.
• Franchise Funding Assistance Guidance on franchise financing options, including SBA 7(a) loans, ROBS financing, portfolio loans, unsecured lines of credit, and equipment leasing.
• Due Diligence Support Structured due diligence support for prospective franchisees, including FDD review, calls with current franchisees, financial verification, and legal compliance assessment.
• E-2 Visa Franchise Program Specialized franchise consulting for foreign nationals seeking U.S. franchise ownership opportunities that may support E-2 treaty investor visa pathways.
• Veteran Franchise Program Dedicated franchise consulting for military veterans seeking business ownership through franchising, with access to veteran-specific opportunities and support networks.

Quantifiable outcome

• 2000+ clients helped since 2009
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• International Franchise Professionals Group (IFPG)coreGTM or Marketing PartnerGood Guys Franchise Consulting is a member of IFPG, providing access to a network of 700+ franchise brands and industry resources. This membership enables expanded franchise brand coverage for client matching services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranServe: FranServe is a national franchise consulting and brokerage firm using the same franchisor-paid model to match candidates with brands, directly competing for the same prospective franchisee clients.
• FranNet: FranNet is one of the largest U.S. franchise consulting networks, matching aspiring franchisees with franchisors using a franchisor-paid referral model — the closest direct competitor to Good Guys Franchise Consulting.
• The Entrepreneur's Source (TES): TES is a large franchise coaching and consulting network offering 1:1 advisory to aspiring business owners exploring franchising and business ownership — a directly comparable service offering and target customer.

Others

• International Franchise Professionals Group (IFPG): IFPG is the franchise broker/consultant network of which Good Guys is a member; it supplies brand inventory and infrastructure to member consultants and is therefore an enabling partner as well as a peer network.
• Franchise Brokers Association: A membership association for franchise brokers and consultants, serving a similar practitioner base and providing training and certification, making it an adjacent ecosystem participant.
• Franchise Business Review: Franchise Business Review is a franchise research and lead-generation platform that connects prospective franchisees with vetted brands, overlapping with Good Guys' matchmaking function from a data/marketplace angle.

Emerging players

• 1851 Franchise: 1851 Franchise is a franchise media and lead-generation company producing content, rankings, and franchise discovery content, competing for the same corporate-exit and aspiring franchisee audience via digital channels.
• Franchise Gator: Franchise Gator is an online franchise marketplace and lead-generation platform that surfaces franchise opportunities to self-serve buyers — a partial substitute that could disintermediate traditional broker-led matching.
• Franchise.com: Franchise.com is an online franchise directory and matching service that connects prospects with franchise brands, representing a self-serve alternative to the broker-led consulting model.

Broad incumbents

• Franchise Times: Franchise Times is an established franchise media and events business serving the broader franchise industry, overlapping with Good Guys' audience and content-marketing function as a larger, multi-product incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ggfranchise
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/good-guys-franchise-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Guys Franchise Consulting