TOIT ET MOI

What TOIT ET MOI does

TOIT ET MOI is a privately held French real estate agency (legal entity: AGENCE DE LA MADELEINE, structured as a SARL) operating two physical locations in Chevreuse and Gif-sur-Yvette within the Vallée de Chevreuse region of Île-de-France. Founded as a brand in 2018 by Frédéric Meyer after he acquired the underlying agencies in 2003, the company provides four core services: residential property sales (Vente Immobilière), rental transactions (Location Immobilière), property management (Gestion Locative), and property valuation (Estimation). Its managed portfolio comprises approximately 250-300 properties through which it collects over €2.5 million in annual rents on behalf of landlords. The company is FNAIM-certified and operates with a small team (1-10 employees).

The technology stack centers on a property listing platform with virtual tour capabilities (360-degree tours, 3D home staging, HDR photography, aerial drone imagery) used as marketing tools for property sales and rentals. Back-office property management operations run on the third-party Orchestrav2 (EGI Web) platform, accessible to landlords and tenants via a dedicated portal. The GTM motion is sales-led through two physical offices serving the local Vallée de Chevreuse market including surrounding communes such as Magny-les-Hameaux, Cernay-la-Ville, Dampierre, and Villiers-le-Bâcle, with digital presence through the company website, social media (Facebook, Instagram, LinkedIn), and property listing portals. Customer acquisition is driven by local reputation, 240 certified client reviews (Opinion System), and word-of-mouth referrals.

Revenue is generated through three streams: property sales commissions (2.64%-6.25% TTC of transaction value, varying by property type), rental placement and lease management fees, and recurring property management fees on the ~300-property portfolio. Since 2003, the agency has executed over 1,530 rental contracts and 700 sales agreements. There is no evidence of external institutional investment, private equity backing, or a parent holding company; the business is entrepreneurially owned and operated by the founder.

Name

TOIT ET MOI

Legal name

AGENCE DE LA MADELEINE

Website

https://toitetmoi.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

TOIT ET MOI is a privately held French real estate agency operating two offices in Chevreuse and Gif-sur-Yvette, providing residential sales, rentals, property management (approximately 300 properties), and valuation services in the Vallée de Chevreuse region of Île-de-France.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate sales
• Property rental services
• Property management
• Real estate valuation
• Local real estate agency

Headquarters

HQ city

Saint-rémy-lès-chevreuse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from property sales transactions. Fees range from approximately 2.64% to 6.25% of the transaction price, charged to the buyer or seller depending on the arrangement.
2. Rental Management Services: Property management services for landlords including tenant search, selection, and full property management. Manages approximately 250-300 properties with annual rental income of over 2.5 million euros collected.
3. Rental Transaction Fees: Fees from rental transactions including tenant placement and lease management services. Manages over 1,500 rental contracts historically.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TOIT ET MOI is a dual-branch real estate agency in the Vallée de Chevreuse (Chevreuse and Gif-sur-Yvette) that brokers residential property sales and rentals, manages approximately 300 rental properties on behalf of landlords, and provides property valuation services grounded in a proprietary 10-year historical sales database. The firm supports transactions and management mandates with virtual tours, 3D home staging, HDR photography, drone imagery, and online financial simulators, and holds FNAIM professional certification.

Product overview

TOIT ET MOI is a dual-agency real estate company operating in the Vallée de Chevreuse region (Chevreuse and Gif-sur-Yvette) with two physical locations. The company offers a comprehensive real estate service portfolio centered on three core services: real estate sales (Vente Immobilière), rental services (Location Immobilière), and property management (Gestion Locative). These are supported by complementary services including property valuation (Estimation), virtual tours, 3D staging, professional photography and drone imagery, and financial planning simulators. The company manages approximately 250-300 properties and has completed over 1,500 rental contracts and 700 sales agreements since 2003.

Differentiator

Problem solved

Functional benefit

Products and services

• Vente Immobilière (Property Sales) Brokerage service for the sale of residential houses, apartments, commercial spaces, and land parcels in the Vallée de Chevreuse region. Commission rates range from approximately 2.64% to 6.25% TTC depending on property type, generally charged to the acquirer. Includes valuation, marketing (virtual tours, 3D staging, HDR and drone photography), and transaction handling.
• Location Immobilière (Residential Rentals) Rental listing and tenant placement service for residential apartments and houses in the Vallée de Chevreuse. Includes property marketing, tenant search and selection, and lease arrangement. More than 1,530 rental contracts have been signed through the agency since 2003.
• Gestion Locative (Rental Property Management)
• Estimation de Biens Immobiliers (Property Valuation) Online and in-person property valuation service for sellers, buyers, and landlords. Backed by a proprietary database covering all property sales in the Vallée de Chevreuse over the past 10 years, updated quarterly to reflect current market conditions.

Quantifiable outcome

• 240 certified client reviews with average rating of 9.2-10/10
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IAD France: Largest French network of independent (mandataire) real estate agents with strong digital tooling. Competes for the same suburban Paris residential mandates via a lower-overhead model that pressures commission-based local agencies.
• Guy Hoquet l'Immobilier: National French real estate franchise with comparable transactional and management services. Competes for residential mandates in suburban Paris including areas bordering the Vallée de Chevreuse.
• Century 21 France: Major franchised residential real estate network in France with strong suburban Île-de-France coverage. Directly comparable offering — sales, rental, and property management — with the marketing and lead-generation advantages of a global brand.
• Laforêt: French franchised real estate network offering sales, rental, and property management services, with multiple agencies in the Yvelines/Essonne area. Same services, same customer base, same commission-based model as TOIT ET MOI.
• Safti: French network of independent real estate agents operating without physical storefronts. Competes for the same residential mandates and buyer-side commissions in Île-de-France, often at lower cost structures.
• Stéphane Plaza Immobilier: High-visibility French residential real estate franchise with growing agency coverage in Île-de-France suburbs. Direct competitor for residential sales mandates and rental management in the same geography.
• ERA Immobilier France: International franchised real estate brand with a significant French agency footprint, including Yvelines. Direct comparable on residential sales, rental, and management services to a similar suburban customer base.
• Orpi: France's largest residential real estate network with thousands of agencies nationwide, including presence in Yvelines and Essonne. Competes directly with TOIT ET MOI for residential mandates in the Vallée de Chevreuse and broader Île-de-France but operates at vastly greater scale.
• Foncia: Major French property management and transaction group. Most directly comparable on the gestion locative and rental management side of TOIT ET MOI's offering, with much larger scale and institutional landlord clients.

Emerging players

• MegAgence: Online-first French real estate agency offering fixed-fee sales services. Competes with TOIT ET MOI on the seller mandate side in Île-de-France by undercutting traditional percentage commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agencetoitetmoi
• LinkedInlinkedin.com/company/toitetmoi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOIT ET MOI