Growth Mindset Nyc

What Growth Mindset Nyc does

Growth Mindset NYC is a New York-based executive coaching and leadership development consultancy founded in 2019 by Crystal Proenza. The firm delivers high-touch, human-delivered coaching services to senior executives, emerging leaders, and leadership teams — primarily within high-growth technology companies but also serving adjacent verticals such as health/wellness, real estate, public relations, and nonprofit. Its service portfolio comprises four offerings: 1:1 Executive Coaching, Emerging Leader Development Programs (3–6 month structured cohorts), Issue-Based Coaching Sprints (8–12 weeks), and Leadership Alignment & Team Strategy facilitation for transitions such as reorganizations, M&A, and culture resets.

The company operates with no proprietary technology platform, software, or AI component — service delivery is entirely coach-led, with a core team of three (founder Crystal Proenza, coach Armine Kalan, and head of administration Ebet Ordoñez). Its value proposition rests on the founder's decade-plus of operating experience in tech, marketing, and operations and the resulting credibility of grounding coaching in real organizational dynamics rather than theoretical frameworks. The firm has accumulated a notable enterprise client roster including Audible, Noom, WHOOP, BetterHelp, Mindbody, Classpass, Redwood Software, NAI Global, Pace PR, and the James Beard Foundation, with multiple clients publicly attributing "10x ROI" outcomes to the engagement.

Growth Mindset NYC is a privately held, bootstrapped, founder-owned consultancy with no disclosed external funding, no parent company, and no subsidiaries. Revenue is generated through professional services fees on coaching engagements (quote-based, not publicly priced), acquired primarily through direct sales, referrals from existing clients, and inbound inquiries via the company website and LinkedIn. The marketing mix emphasizes thought leadership content, the newsletter 'Leading with Intention,' and word-of-mouth advocacy, with no self-serve or product-led growth motion. No revenue, headcount growth, or pricing figures are publicly disclosed.

Name

Growth Mindset Nyc

Legal name

Growth Mindset

Website

https://growthmindsetnyc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Growth Mindset NYC is a New York-based executive coaching and leadership development consultancy delivering high-touch, human-delivered coaching to senior executives, emerging leaders, and leadership teams across technology, health/wellness, and adjacent sectors.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Corporate & Leadership Development (BPACANAA), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Executive coaching services
• Leadership development programs
• Team facilitation services
• Emerging leader development
• Leadership team alignment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Executive Coaching Services: High-touch executive coaching engagements including 1:1 coaching, emerging leader development programs, issue-based coaching sprints, and leadership team facilitation. Revenue generated through recurring coaching engagements, likely structured as subscription or project-based professional services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Growth Mindset NYC provides high-touch executive coaching, structured leadership development programs for rising leaders, issue-based coaching sprints, and custom team facilitation engagements. Services are delivered through one-on-one coaching sessions, structured multi-month programs, time-bound sprints, and facilitated workshops, targeting senior leaders, emerging leaders, and leadership teams navigating change, complexity, expanded scope, and high-stakes transitions.

Product overview

Growth Mindset NYC offers a suite of four integrated coaching and facilitation services for leaders at all stages. The core offerings are: 1:1 Executive Coaching (for senior leaders), Emerging Leader Development (structured programs for rising leaders), Issue-Based Coaching Sprints (targeted 8–12 week engagements), and Leadership Alignment & Team Strategy (custom team facilitation). The portfolio is delivered primarily through individual and group coaching sessions, facilitated workshops, and structured programs, with no SaaS platform, API, or AI-powered product component.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching

Quantifiable outcome

• 10x ROI reported by clients in terms of direct, attributable impact, with some clients citing 100-1000x range for harder-to-measure outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Marshall Goldsmith Group: Boutique executive coaching practice built around a single iconic senior coach. Closely comparable business model — high-touch, founder-led C-suite coaching with a strong personal-brand-driven acquisition motion.
• Sounding Board: Coaching company matching executives and emerging leaders with vetted coaches for leadership development. Direct overlap in target customer (senior leaders) and use cases (leadership transitions, executive presence), with a more tech-enabled matching layer.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial Leadership Development and Executive Coaching practice. Comparable buyer (enterprise CHRO/CEO purchasing leadership development), but as one service line within a large talent consulting portfolio.
• Center for Creative Leadership (CCL): Established leadership development research and education institution offering executive coaching, assessments, and programs. Comparable in serving senior leaders with structured leadership development, but as a much larger nonprofit institution.
• Blanchard: Leadership and management training company offering coaching, workshops, and certification programs. Comparable in leadership development focus, with a more productized curriculum and broader global training infrastructure.
• Heidrick & Struggles: Executive search and leadership advisory firm with a leadership coaching and on-boarding practice. Comparable in serving senior executives during leadership transitions, though as an add-on to a much larger search business.
• DDI (Development Dimensions International): Global leadership development firm providing assessment, training, and coaching for mid-to-senior leaders. Comparable target buyer and problem space (leadership transitions, executive capability), but with a broader assessment IP and enterprise delivery model.
• FranklinCovey: Training and consulting firm offering leadership development programs and coaching services to enterprises. Comparable in addressing leadership and management development, but with scaled content, IP, and global delivery.
• BetterUp: Large, well-capitalized coaching and leadership development platform serving enterprise clients across functions and levels. Comparable because it targets the same senior-executive coaching buyer, but at much greater scale and with a technology-enabled delivery model.
• CoachHub: Global digital coaching platform offering 1:1 leadership coaching and team coaching to enterprise clients. Overlaps directly with Growth Mindset NYC's executive coaching offering, but with a broader productized platform and international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/growth-mindsetnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Mindset Nyc