What Grah Automotive Doo Batocina does

GRAH Automotive d.o.o. (Batočina, Serbia) is an Electronics Manufacturing Services (EMS) provider founded in 2004 as a green-field investment with roots in the former Schefenacker Group, and the first foreign automotive company to start production in Serbia. The company operates three core product lines: PCBA (Printed Circuit Board Assemblies) using SMT and THT production, custom Wire Harnesses, and integrated Assemblies that combine electronics, cables, and plastic components. It is currently focused on low-voltage wire harnesses with stated plans to expand into high-voltage applications for electrified vehicles, and supplies flagship automotive programs including the Porsche Taycan harness alongside Mercedes-Benz, Daimler, Magna, Hella, Grammer, Rimac Technology, and Valmet Automotive. Non-automotive customers include BSH (home appliances), Husqvarna, Hilti, and Jabil (industrial equipment), and the company cites a 60% automotive / 40% non-automotive revenue split.

The business operates a direct B2B enterprise sales model targeting automotive OEMs and Tier 1/2 suppliers globally, with 60+ global delivery locations across multiple continents and 100+ new projects started over the last decade. Revenue mechanics are hardware sales of manufactured components and assemblies under quote-based contracts, with no publicly disclosed pricing. GRAH maintains dedicated Samples Department and Tooling Shop functions, in-house development of testing devices and software, and a fully established process under one roof. Certifications include IATF 16949 (automotive quality), ISO 9001, ISO 14001, and ISO 45001. Recent strategic capex includes a Komax Gamma 450 wire processing machine (April 2023) and a PCB Laser Marking machine (January 2024).

The company is privately held and founder-led: Robert Grah serves as Owner and General Manager, Đorđe Jurišić as General Manager, Marko Pejković as Technical Director/COO, Saša Nedić as Sales Director, supported by Quality, Logistics, Purchasing, Electronics Production, and Wire Harness Production Managers, plus dedicated Key Account Managers. Strategic location in central Serbia, 15 minutes from the Stellantis Kragujevac plant and within an hour of two international airports, supports its positioning as a cost-competitive European automotive supplier.

Name

Grah Automotive Doo Batocina

Legal name

GRAH Automotive d.o.o.

Website

https://grahgroup.rs

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GRAH Automotive is a Serbia-based Electronics Manufacturing Services provider producing PCBA, wire harnesses, and integrated assemblies for automotive OEMs and Tier 1/2 suppliers, with additional customers in home appliances and industrial equipment, 350+ employees, and 60+ global delivery locations.

Ownership category

akta.pro rank

Product category

Electronics Manufacturing Services (EMS)

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA)

akta.pro secondary industries

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)

Keywords

• Electronics manufacturing services
• Wire harness assembly
• Printed circuit boards
• Automotive contract manufacturing
• PCBA production

Headquarters

HQ city

Batočina

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. PCBA (Electronics) Manufacturing: Manufacturing of printed circuit board assemblies for automotive, home appliances, and industrial applications. High-runners include LED technology for tail lamps, brake lamps, headlights, blinkers.
2. Wire Harness Manufacturing: Custom wire harnesses for automotive and non-automotive applications including outside mirrors, sound systems, mechatronic parts, convertible roof systems, e-charger door flaps.
3. Assembly Services: Complete assembly services from semi-products to fully assembled finished products integrating electronics, cables, and plastic components.
4. Excess Stock Components: Sale of excess stock electronic and electro-mechanical components including resistors, capacitors, connectors, terminals, grommets, diodes, LEDs, micro-controllers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GRAH Automotive is an Electronics Manufacturing Services (EMS) provider that develops and manufactures printed circuit board assemblies (PCBA), custom wire harnesses, and complete product assemblies for automotive OEMs and Tier 1/Tier 2 suppliers, as well as home appliance and industrial customers. The company offers turn-key manufacturing combining SMT and THT electronics production, wire harness fabrication, and integration of plastic and electromechanical components, supported by an in-house Samples Department, Tooling Shop, and internally developed testing devices and software.

Product overview

GRAH Automotive is an Electronics Manufacturing Services (EMS) provider offering three core product lines: PCBA (electronics/printed circuit board assemblies), Wire Harnesses, and Assemblies. The company provides turn-key solutions combining multiple technologies (electronics, harnesses, and assembly) with support through product and process development. With 20 years of experience since establishment in 2004, the company operates primarily in automotive (60%) and non-automotive sectors (40%) including home appliances and industrial equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• PCBA (Printed Circuit Board Assemblies) Electronics manufacturing services for printed circuit board assemblies using Surface Mount Technology (SMT) and Through Hole Technology (THT), including axial and radial components, hand assemblies, reflow and wave soldering, SPI, 3D AOI, ICT, programming, and functional testers. High-runner applications include LED technology for automotive tail lamps, brake lamps, headlights, and blinkers, with additional production of PCBA for home appliances (mixers, blenders) and industrial measurement equipment.
• Wire Harnesses Custom wire harnesses for automotive and non-automotive applications, focused on low voltage products with planned expansion to high voltage. Capabilities include automatic and semi-automatic wire processing, multicore cable processing, machine and hand taping, seal application, ultrasonic splicing and welding, THT crimping, wire tinning, wire twisting, IDC termination, and macromelt overmoulding. High-runner applications include outside mirrors, sound systems, mechatronic parts, convertible roof systems, and E-charger door flaps.
• Assemblies Complete assembly services from semi-products to fully assembled finished products integrating electronics, cables, and plastic components. Includes PCBA assembly, wire harness assembly, electronic component integration, and plastic enclosures and housings, delivered as both semi-finished and fully assembled finished products to OEMs and Tier suppliers.
• Excess Stock Components Sale of excess stock electronic and electro-mechanical components including resistors, capacitors, connectors, terminals, grommets, diodes, LEDs, and micro-controllers. Provides buyers with surplus inventory from GRAH's manufacturing operations.

Quantifiable outcome

• More than 100 new projects started in last 10 years with successful implementation
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• PETSIEminorStrategic or Co-development Partner · 28 May 2024GRAH Automotive collaborated with PETSIE to bring their innovative pet care product (electrolytic toothbrush for pets) to life. GRAH Automotive was responsible for electronics development and optimization, process development, and full production and assembly of the finished product. Serial production successfully started in May 2024.
• KomaxcoreTechnology or IntegrationKomax is a technology partner and equipment supplier. GRAH Automotive invested in a brand new Komax Gamma 450 wire processing machine which is now fully operational in production, increasing capacity and improving production processes. Komax is a leading global company for wire processing technology.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sumitomo Wiring Systems: Major Japanese automotive wire harness manufacturer serving global OEMs. Comparable core product (wire harnesses) and similar OEM customer base in automotive electrical distribution.
• Leoni AG: One of the world's largest automotive wire harness and cabling specialists, headquartered in Germany. Directly comparable to GRAH's wire harness manufacturing for OEM and Tier 1 automotive customers, including European premium OEMs.
• Kimball Electronics: US-headquartered mid-sized EMS provider with strong automotive exposure in PCBA and mechatronic assemblies. Most directly comparable in scale and contract-manufacturing model to GRAH's PCBA and assembly operations.
• Draexlmaier Group: German family-owned supplier specializing in automotive wiring systems, electrical/electronic components, and interior systems. Closely mirrors GRAH's turn-key integration model across harnesses, electronics, and assembly, with similar premium-OEM exposure (Porsche, Mercedes-Benz).
• Aptiv plc: Global Tier 1 supplier of automotive electrical architecture, wiring harnesses, and connectivity solutions. Overlaps directly with GRAH's wire harness, PCBA, and integrated assembly business serving the same OEM customer base (Mercedes-Benz, Porsche/Taycan-adjacent).
• Motherson Sumi Systems: India-headquartered global Tier 1 supplier of wiring harnesses and modules to automotive OEMs. Directly comparable wire harness offering with a similar cost-efficient regional manufacturing footprint.
• Yazaki Corporation: Japanese global leader in automotive wire harnesses, electrical distribution, and connection systems. Directly comparable in core wire harness manufacturing for OEMs, with significantly larger scale.

Broad incumbents

• Flex Ltd (Flextronics): One of the largest global Electronics Manufacturing Services (EMS) providers with extensive automotive PCBA and assembly operations. Broad incumbent with which GRAH competes for EMS business, though Flex serves a far broader end-market set.
• Jabil Inc. Global EMS provider with a large automotive PCBA and sub-assembly business—also a current GRAH customer. Functions as both a competitor for EMS work and a customer-supplier channel.
• Lear Corporation: Global Tier 1 automotive supplier with significant wiring harness and electrical systems businesses alongside seating and electronics. Broad incumbent with overlapping capabilities in wire harness and electronic assemblies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grahautomotive

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grah Automotive Doo Batocina