PETSIE - Smart Dog Toothbrush

What PETSIE - Smart Dog Toothbrush does

PETSIE is a privately held, single-product hardware company founded in 2021 and headquartered in Belgrade, Serbia. According to firmographic records, it operates with a five-person team and maintains a consumer-facing website at petsie.pet. The company's sole offering is the "PETSIE Smart Dog Toothbrush" — a purpose-built dental care device for dogs that the company describes as using automated brushing technology to help pet owners maintain canine oral hygiene. The product positioning targets dog-owning consumers seeking an automated alternative to manual tooth brushing, situating PETSIE in the niche but durable pet dental care category.

No app, API, or SDK surface is offered (has_app is false; api_exists is false), and the company does not list any distribution partnerships, retail relationships, certifications, patents, or named customers in the source material. Pricing is not publicly disclosed, and the company's public storefront currently renders only a loader/verification page rather than transactional content. There is no management team, founder, investor, or board information present in the aggregated data, and no funding rounds, acquisitions, or corporate structural events are recorded.

Operationally, PETSIE's evidence base is thin: the only confirmed substantively descriptive source is a single product-record block referencing the toothbrush, while most other fields default to empty values. The company should be treated as an early-stage, single-SKU hardware venture with limited public commercial footprint, and significant data gaps exist around team, financials, distribution, and operational status.

Name

PETSIE - Smart Dog Toothbrush

Website

https://petsie.pet

Company type

Private

Headcount range

1–10 employees

Short description

PETSIE is a Belgrade, Serbia–based hardware startup founded in 2021 with a five-person team that designs and sells a single product — the PETSIE Smart Dog Toothbrush — an automated dental hygiene device for dogs sold direct to pet owners.

Ownership category

akta.pro rank

Product category

Smart Pet Dental Care Devices

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)

Keywords

• Smart dog toothbrush
• Pet dental care
• Automated pet grooming
• Dog hygiene devices
• Pet dental products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Core offering

PETSIE designs and sells a smart toothbrush specifically engineered for dogs, helping pet owners automate and maintain their dogs' dental hygiene. The company offers a single dedicated pet dental care device targeted at dog owners seeking convenient at-home oral care solutions for their pets.

Product overview

PETSIE offers a single core product - the Smart Dog Toothbrush, designed to help pet owners clean their dogs' teeth. The product appears to be a dedicated pet dental care device.

Differentiator

Problem solved

Functional benefit

Products and services

• PETSIE Smart Dog Toothbrush A smart toothbrush designed for dogs that helps pet owners maintain their dog's dental hygiene through automated brushing technology. It is sold directly to individual pet owners for personal at-home use.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Emerging players

• Petcube: Petcube makes connected pet cameras and interactive pet hardware. Although it focuses on cameras rather than dental, it is a relevant peer as a smart/connected pet-hardware brand pursuing the same premium pet-tech consumer segment as PETSIE.
• Furbo: Furbo makes interactive smart pet cameras with treat-dispensing functionality. While its product category is different, it directly competes with PETSIE for the smart-pet-hardware shelf and the same premium, app-driven dog-owner buyer.
• Wagz: Wagz is a smart pet-product company making connected collars and health-monitoring hardware for dogs. It overlaps with PETSIE as a smaller, smart-device competitor targeting the same premium dog-owner buyer.
• Pawbby: Pawbby is a smart-pet-products startup brand (subsidiary of Walmart's incubation efforts) that ships connected devices for pet owners. It is comparable to PETSIE as a smart-device entrant targeting millennial/Gen-Z dog owners.

Broad incumbents

• Church & Dwight (Petrodex / Arm & Hammer Dental): Church & Dwight owns the Petrodex / Arm & Hammer Dental brands — the largest mass-market dog toothpaste franchise in the U.S. It is a broad incumbent that anchors the manual-brush-and-paste category PETSIE must displace or complement.
• Whistle (Mars Petcare): Whistle, owned by Mars Petcare, is a leading smart pet wearable and health-monitoring brand. It is a broad incumbent in connected pet hardware, illustrating the data, subscription, and app ecosystem that PETSIE currently lacks in its smart-dental positioning.

Direct peers

• Virbac C.E.T. Virbac's C.E.T. line covers enzymatic toothpastes, chews, and home dental care products recommended by veterinarians. It is a direct comparable for PETSIE in canine at-home dental hygiene, with strong veterinary-channel distribution.
• TropiClean: TropiClean is an established pet oral-care brand (toothpastes, gels, dental wipes, water additives) targeting dog and cat owners. It is the most direct comparable because PETSIE competes for the same pet-owner wallet share on at-home dental hygiene.
• Petsmile: Petsmile is a pet-specific toothpaste brand (with VOHC-accepted formulations) sold through vet channels and D2C. It overlaps with PETSIE in the 'dedicated dog dental product' category and competes for veterinary endorsement and premium positioning.
• Vet's Best: Vet's Best (Sinclair & Rush) sells a well-known dog dental-care line including toothpaste and dental wipes. It overlaps directly with PETSIE's target customer and shelf placement in pet and mass retail.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/petsie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETSIE - Smart Dog Toothbrush