Green Bicycle

What Green Bicycle does

Green Bicycle (legal entity 2brothers s.r.o.) operates a public urban bike-sharing service in Slovakia under the brand Zelena bicykel, providing short-term bicycle rentals to residents and visitors of Prievidza and Bojnice. Founded in December 2015 by brothers Mirety Dian and Jaroslav Dian and launched commercially on July 14, 2016, the company deployed 103 GPS-equipped bicycles across approximately 30 docking stations, with users unlocking bikes via SMS, NFC chip card, or a mobile web application. As of the latest data, the platform had recorded 46,234 cumulative rides and 7,359 registered cyclists.

The company monetizes through three pricing programs: one-off SMS rides at €0.40 (up to 30 minutes), the START subscription at €1.90 for 250 minutes, and the LITER subscription at €5.90 for 1,000 minutes, each valid up to 30 days with automatic renewal. A small advertising stream is sold on bicycle surfaces from €10/month, and the START program in Prievidza is operated in cooperation with the municipality. Service runs seasonally from March 21 to October 21.

Green Bicycle is founder-owned with no disclosed institutional funding, venture capital, or parent company. The team of approximately five to ten people is based in Slovakia, with registered office in Opatovce nad Nitrou and operational presence in Prievidza. The business has earned regional recognition including the Zelena firma (Green Company) award from Nadacia Pontis in 2017 and grants from Nadacia VUB, but its footprint remains concentrated in two cities in the Upper Nitra region.

Name

Green Bicycle

Legal name

2brothers s.r.o.

Website

https://zelenybicykel.sk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Bicycle (Zelený bicykel) operates a public bike-sharing service in Slovakia, providing short-term urban bicycle rentals via SMS, NFC, and web app across 30 stations in Prievidza and Bojnice for residents, commuters, and tourists.

Ownership category

akta.pro rank

Product category

Public Bike Sharing / Urban Mobility Services

NAICS

Recreational Goods Rental (532284)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

Keywords

• Public bike sharing
• Urban bicycle rental
• Shared mobility services
• Smart card unlocking
• Subscription bikesharing

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription programs: Monthly subscription programs (START: €1.90 for 250 minutes, LITER: €5.90 for 1,000 minutes) with automatic renewal. Revenue recognized on subscription basis with prepaid minute allocations.
2. One-time SMS rides: Single rides purchased via paid SMS at €0.40 per ride, maximum 30 minutes. Transaction-based revenue from casual users.
3. Advertising placements: Bicycles feature advertising space (basket, frame decals) with rates starting from €10/month for mobile advertising exposure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Green Bicycle operates a public bike-sharing service providing short-term urban bicycle rentals through 103 green bicycles distributed across approximately 30 docking stations in the Slovak cities of Prievidza and Bojnice. Users unlock bikes via SMS, NFC smart card, or a mobile web application, and choose between one-time rides (€0.40) or prepaid subscription programs (START at €1.90 for 250 minutes, LITER at €5.90 for 1,000 minutes). The service operates seasonally from March 21 to October 21 and relies on a proprietary in-house electronic bike sharing system.

Product overview

Green Bicycle operates a single unified bikesharing platform offering short-term urban bicycle rentals in Prievidza and Bojnice, Slovakia. The service consists of the core Zelený bicykel bikesharing platform supported by three pricing programs (Jednorázová jazda, Program START, and Program LITER), accessible via mobile web application, SMS, or smart card. Users can locate available bicycles through an online map showing real-time stand occupancy. The system operates seasonally from March 21 to October 21.

Differentiator

Problem solved

Functional benefit

Products and services

• Zelený bicykel (Green Bicycle) Bikesharing Service A commercial urban bikesharing system providing short-term bicycle rentals for citizens on short city routes. The service operates seasonally from March 21 to October 21 in Prievidza and Bojnice, Slovakia.
• Jednorázová jazda (One-off Ride) Single-use bicycle rental priced at €0.40, paid via SMS. Maximum cycling time allowed is 30 minutes. Unlocking done by sending SMS with stand number to 8866.
• Program START Entry-level subscription program priced at €1.90, providing 250 prepaid minutes valid for up to 30 days. Payment via credit card, SMS, internet banking, or bank deposit. Program automatically renews; cancellation via free SMS (BIKE STOP to 8866).
• Program LITER Premium subscription program priced at €5.90, providing 1,000 prepaid minutes valid for up to 30 days. Suitable for tourists or frequent users. Payment via credit card, SMS, internet banking, or bank deposit.
• Mobile Web Application (m.zelenybicykel.sk) Mobile-optimized web application for user login, bike rental, account management, and real-time availability map showing number of bicycles at each stand.
• Green Bicycle Smart Card (čipová karta) Physical smart card for unlocking bicycles by tapping against the terminal at bike stands. Free of charge; ordered through the online profile with billing address for shipping.
• Bicycle Stands (Stojany) Approximately 30 designated bicycle parking stations across Prievidza and Bojnice where users can borrow and return Green Bicycles. Stations are marked with green signs and monitored by camera system.

Quantifiable outcome

• 46,234 total rides completed
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nadácia VUB (VUB Foundation)coreStrategic or Co-development PartnerSupported the project through community grant programs. Provided funding recognition for sustainable urban mobility initiatives in Prievidza region.
• Nadácia PontiscoreStrategic or Co-development PartnerAwarded 'Zelená firma' (Green Firm) recognition and Via Bona nomination. Platform for responsible business recognition in Slovakia.
• Prievidza municipalitycoreStrategic or Co-development PartnerCity government partnered with 2brothers for START program cooperation. Provided support and endorsement for bike sharing launch. Service operates with municipal cooperation.
• Korzo Shopping Centre PrievidzaminorChannel Partner/ Reseller/ DistributorShopping center partner hosting a bicycle docking station at their location.
• AkuservisminorChannel Partner/ Reseller/ DistributorLocal partner with logo displayed on website partners section.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bolt: European mobility super-app that has expanded into scooters and bike rentals across CEE. Represents the most likely platform competitor entering Slovakia, with overlapping end-customer use cases (urban short trips).
• Lime: Global dockless micromobility operator (scooters and bikes). Comparable as a competing shared-mobility option in the same product category, though Lime's capital base and geographic scope dwarf Green Bicycle's two-city Slovak footprint.
• Lyft: Operates docked bikeshare systems in several US cities (e.g., Citi Bike, Bay Wheels). Comparable in station-based bikeshare operations and municipal partnership model, though at vastly larger scale.

Direct peers

• Nextbike: Germany-based station-based bikeshare operator active across Europe including CEE markets. Closest direct peer in business model (docked stations, subscription + pay-per-ride pricing, municipal partnerships) and customer segment (city dwellers and tourists).
• Tier Mobility: European micromobility platform offering e-scooters and e-bikes across multiple countries. Directly comparable in shared urban mobility category, although Tier operates at much larger scale with venture backing.

Regional players

• Rekola: Czech bikeshare operator with a station-light model. Operates in a neighbouring CEE market with similar urban density and price sensitivity, making it a relevant regional comparison for Slovak expansion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zelenybicykel
• Instagraminstagram.com/zeleny.bicykel
• LinkedInlinkedin.com/company/greenbicycle

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bicycle