What GreenYellow do Brasil does

GreenYellow do Brasil is the Brazilian subsidiary of France-based GreenYellow, founded in 2013 and headquartered in São Paulo. The company delivers integrated B2B energy solutions to enterprise clients across four pillars: distributed solar generation (280 MWp deployed or under construction across 80+ photovoltaic plants), energy efficiency (1,000+ executed projects delivering 180 GWh in annual client savings), energy management and commercialization in the Brazilian Free Energy Market (540 GWh traded), and electric mobility infrastructure through its Shift Mobility platform. The firm also reports 22,700 tonnes of CO2 avoided per year and operates within a global parent footprint spanning 15 countries. Its named customers span retail (Assaí, Grupo GPA, Casas Bahia/Via Varejo, Magazine Luiza, Leroy Merlin), pharmaceutical retail (DPSP, Panvel, Extrafarma), telecommunications (Claro), and food manufacturing (Bunge, Kim Pães).

The business model is built on "As a Service" performance contracts under which GreenYellow finances 100% of upfront capex, removing capital barriers for clients and earning returns through long-term energy supply agreements (up to 25 years for solar) and shared-savings arrangements on efficiency retrofits. Revenue mechanics therefore combine recurring contracted energy sales, savings-based fees on efficiency projects, and transaction-based income from free-market energy commercialization. The company is headquartered at 51-100 employees and has cumulatively invested R$1.5 billion in Brazil since 2014.

Capital structure relies on asset-backed debt, including debenture issuances through GYBR Energy Subholding S.A. and a prior green bond issuance, enabling the self-funded development model that underpins the competitive positioning. The Athon Energia transaction in February 2025 — divesting 23 plants totaling 50.68 MWp — demonstrates an active asset rotation discipline, while the Sun Mobi partnership (R$30 million investment, February 2024) signals an emerging B2B2C distribution channel in addition to direct enterprise sales.

Name

GreenYellow do Brasil

Legal name

GreenYellow do Brasil Energia e Serviços Ltda.

Website

https://greenyellow.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

GreenYellow do Brasil, founded in 2013 and headquartered in São Paulo, is a B2B energy solutions provider delivering solar distributed generation, energy efficiency, energy commercialization, and EV charging to enterprise clients across retail, pharmaceutical, telecom, and industrial sectors under performance-based "As a Service" contracts.

Ownership category

akta.pro rank

Product category

Energy Services

NAICS

Solar Electric Power Generation (221114)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Charging Network Operators & CPOs Offering Smart Charging/V2G (EUAFAMAD), C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE), Green Power Retailing & Bundled Supply (Energy + Certificates) (EUAGAFAE), Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ)

Keywords

• Energy efficiency services
• Solar photovoltaic generation
• Energy management solutions
• Electric mobility infrastructure
• Free energy market trading

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Energy Efficiency Projects: Performance-based contracts where GreenYellow finances 100% of initial investment and guarantees energy savings over contract term. Revenue generated through shared savings model and guaranteed efficiency outcomes.
2. Solar Energy Generation and Installation: Installation and operation of photovoltaic systems including rooftop solar, solar farms, and Behind-the-Meter solutions. Revenue from long-term energy supply contracts (up to 25 years) and asset operation.
3. Energy Commercialization: Trading and commercialization of energy in the free energy market (Mercado Livre de Energia). Services include energy procurement, I-REC certificates, and regulatory compliance for corporate migration.
4. Debenture Issuances: Capital raising through green debenture issuances (GY Performance, GY Holding II, GY Holding III) for financing renewable energy and efficiency projects with environmental benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

GreenYellow do Brasil sells an integrated B2B energy transition platform for large commercial and industrial clients in Brazil, delivering solar photovoltaic generation, energy efficiency retrofits, free-energy-market commercialization, and electric vehicle charging infrastructure. Engagements are structured as multi-year performance contracts (typically 5–25 years) under which GreenYellow finances 100% of project investment and clients pay from guaranteed energy savings.

Product overview

GreenYellow operates a 360-degree integrated energy platform combining four core solution families: Shift Efficiency (energy consumption optimization via equipment upgrades, automation, and performance contracts), Shift Production (on-site and off-site solar photovoltaic generation including rooftop and ground-mounted farms with Behind the Meter models), Shift Services (energy commercialization in the free market including I-REC certificates and carbon credits), and Shift Mobility (EV charging infrastructure). Solutions are offered with flexible financing models including performance contracts and zero-initial-investment 'As a Service' arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Shift Efficiency Energy efficiency solutions that optimize energy consumption in commercial and industrial facilities through high-efficiency equipment replacement, smart automation, LED lighting retrofits, refrigeration upgrades, air conditioning optimization, and performance-based contracts with guaranteed energy savings. Targets large commercial and industrial clients seeking to reduce operational energy costs and CO2 emissions.
• Shift Production Solar photovoltaic energy generation solutions including rooftop solar installations, ground-mounted solar farms, and Behind-the-Meter systems that generate and consume energy on-site without grid injection. Enables businesses to produce their own renewable energy, with or without initial investment, under long-term contracts up to 25 years.
• Shift Services Energy commercialization services in the Brazilian Free Energy Market (Mercado Livre de Energia), including energy trading, migration support from the regulated market, I-REC (International Renewable Energy Certificate) issuance, and carbon credit management for corporate clients seeking predictable long-term energy costs and ESG reporting benefits.
• Shift Mobility Electric vehicle charging infrastructure solutions comprising charging station installation (eletropostos), operation, and management software for corporate and public EV charging networks. Enables businesses to deploy EV charging services at their facilities as part of fleet electrification and sustainability programs.

Quantifiable outcome

• Up to 30% reduction in energy costs
• +7 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Athon EnergiamajorStrategic or Co-development Partner · 1 February 2025Athon Energia purchased 23 photovoltaic plants from GreenYellow totaling 50.68 MWp installed capacity across 6 Brazilian states (Paraná, São Paulo, Goiás, Minas Gerais, Mato Grosso, Rio de Janeiro) plus Federal District. The acquisition brings Athon's total capacity to over 210 MWp. Transaction aligned with GreenYellow's strategy to act as an asset operator and rotate assets for reinvestment in new projects. Closing subject to CADE regulatory approval.
• Sun MobicoreStrategic or Co-development Partner · 1 February 2024Strategic partnership for solar subscription service. GreenYellow constructed and implemented a 7.1 MWp photovoltaic plant in Américo de Campos (SP) with 12,200 solar panels. Sun Mobi handles customer relationships and commercialization while GreenYellow managed construction, operation, and maintenance. Investment of R$30 million. Project enables solar energy subscription for 223+ cities in São Paulo and Paraná states.
• Grupo GPAcoreStrategic or Co-development PartnerLarge-scale energy efficiency partnership covering 740+ stores across Brazil. GreenYellow assumed 100% of initial investment and guaranteed performance through a Performance Contract. Implemented lighting automation, HVAC optimization, refrigeration improvements across hypermarkets and supermarkets. Achieved 259 GWh annual savings and R$64.7M annual cost reduction.
• Grupo Casas Bahia (Via Varejo)coreStrategic or Co-development PartnerComprehensive energy efficiency partnership including lighting retrofits in 339 stores, distribution centers (Camaçari, Jundiaí), and 4 corporate headquarters. Smart automation with presence sensors, scheduling, and daylight dimerization. Achieved 39% average energy reduction and R$19M+ annual savings.
• Kim PãesminorStrategic or Co-development PartnerIndustrial lighting efficiency project replacing 631 lamps and 218 fixtures. 100% GreenYellow investment under As a Service model. Achieved 105 MWh annual savings and R$50K annual cost reduction with compliance to NBR ISO 8995-1 illuminance standards.
• ClarocoreStrategic or Co-development PartnerSolar energy partnership installing dozens of photovoltaic plants supplying clean energy to Claro's units throughout Brazil. Over 130,000 solar panels installed, reducing operational costs and enhancing environmental responsibility.
• Assaí AtacadistacoreStrategic or Co-development PartnerMulti-faceted partnership including: rooftop solar installations on 7+ stores (25-year contract), free energy market migration for 34 units in Northeast Brazil (22 MW average contract), 230,000 I-REC certificates sold, and 80+ electric vehicle charging stations installed. Supporting Assaí's goal to reduce emissions by 38% by 2030.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Auren Energia: Brazilian renewable generation operator and energy trader in the free market, formed from AES Brasil and restructuring of the VTRM/CPFL platform. Comparable to GreenYellow's Shift Production and Shift Services.
• ENGIE Brasil: One of the largest private energy companies in Brazil with significant solar generation, energy efficiency, and C&I supply offerings. Overlaps with GreenYellow across distributed solar, efficiency, and free-market energy commercialization.
• EDP Energias do Brasil: Integrated energy utility with renewable generation and distributed solar/efficiency programs for C&I clients. Competes directly with GreenYellow on rooftop solar and EE contracts in the Brazilian market.
• Comerc Energia: Brazilian energy commercialization specialist active in Mercado Livre, I-REC trading, and C&I supply. Directly comparable to GreenYellow's Shift Services book.
• Statkraft Brasil: Norwegian state-owned renewable developer with Brazilian generation assets and trading desk. Overlaps with GreenYellow on renewable supply and power commercialization.
• Enel X Brasil: Enel's energy solutions arm offers EV charging infrastructure and distributed energy services. Directly comparable to GreenYellow's Shift Mobility and integrated platform play.

Emerging players

• Lightsource bp: Global utility-scale and distributed solar developer with Brazilian operations. Comparable on solar EPC and asset rotation dynamics, though less focused on the C&I behind-the-meter model.
• Solfácil: Brazilian solar financing marketplace and integrated platform for distributed solar. Competes with GreenYellow on rooftop solar origination and financing for SMEs and prosumer clients.
• Sunne Energia: Brazilian solar subscription (solar-as-a-service) company partnering with GreenYellow on the Américo de Campos plant. Comparable emerging model for distributed solar without client capex.

Broad incumbents

• Schneider Electric Brasil: Global energy management and automation incumbent with broad Brazilian footprint in industrial efficiency. Comparable at the energy management software and EE controls layer but serves a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GreenYellowBrasil/about
• Facebookfacebook.com/greenyellowbr
• LinkedInlinkedin.com/company/greenyellowbr
• Instagraminstagram.com/greenyellowbr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenYellow do Brasil