What Growmark Fs, Llc does

GROWMARK FS, LLC is a privately held, wholly owned subsidiary of GROWMARK, Inc. — a farmer-owned regional agricultural cooperative ranked as the third-largest agricultural retailer in the United States. Operating under the historical FS brand (with roots in predecessor fertilizer companies dating to 1905), GROWMARK FS runs 40+ full-service retail locations across six Mid-Atlantic states (Delaware, Maryland, New Jersey, New York, Pennsylvania, Virginia), serves more than 22,000 customers, and employs approximately 500 people. Its headquarters and administrative office are located at 308 NE Front Street, Milford, Delaware; a fertilizer plant, regional distribution warehouse, and multiple agronomy/turf facilities operate as supporting infrastructure within the trade territory.

The company sells a diversified portfolio rather than a unified platform: proprietary seed brands (FS InVISION corn including DairySelect silage hybrids, FS HiSOY soybeans, FS InSPIRE wheat, FS InFORCE forages), crop production inputs (Crop Protection, Crop Nutrients aligned to the 4R framework, Plant Performance biologicals, FS Adjuvants), energy products (agricultural propane, FS Fuels & Additives including Dieselex Gold and SURE-FLO, FS Lubricants, energy equipment), and turf products (GreenYard Professional and Consumer lines plus the acquired Solu-Cal soil amendment portfolio). Precision agriculture services — soil testing, spatial mapping, prescriptive fertility planning, and GIS — sit alongside Custom Application services staffed by certified applicators trained via a proprietary applicator training simulator. The MyFS Platform provides digital account management, grain contracts, carbon tracking, and soil test results.

The business model is sales-led through a network of local Crop Specialists and Energy Specialists operating from company-owned retail locations, with quote-based pricing and no public price list. Customer segments span agricultural growers (primary — SMB row crop, dairy, fresh market vegetable farms), commercial fleet and business buyers (mid-market), residential homeowners, and turf and landscape professionals. Marketing and distribution are predominantly direct/field sales with a secondary self-serve digital layer via the MyFS platform; payment processing is handled through Heartland Payment Systems and electronic agreements via DocuSign.

Name

Growmark Fs, Llc

Legal name

GROWMARK FS, LLC

Website

https://growmarkfs.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

GROWMARK FS, LLC is a wholly owned subsidiary of farmer-owned cooperative GROWMARK, Inc., operating 40+ retail locations across six Mid-Atlantic states that sell seed, crop nutrients, crop protection, precision agriculture services, propane, fuels, lubricants, and turf products to more than 22,000 agricultural, commercial, and residential customers.

Ownership category

akta.pro rank

Product category

Agricultural Retail / Crop Inputs

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700), Agricultural Chemicals (2870)

akta.pro primary industry

Nutrient Management Planning & Fertility Programs (AFACABAB)

akta.pro secondary industries

Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Precision Crop Protection Services (Spot Spraying, Weed/Stress Detection, Prescription Sprays) (AFACACAH), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Sod, Turfgrass & Groundcover Production (AFAGAHAL)

Keywords

• Agricultural retail
• Crop inputs
• Precision agriculture
• Propane energy
• Turf products

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Products Sales: Retail sales of seed, plant nutrients, lime, crop protection materials (herbicides, pesticides, insecticides), adjuvants, and plant performance products (biologicals, nutritionals, organic acids, extracts) to agricultural customers.
2. Energy Products (Propane, Fuels, Lubricants): Sales of propane for agricultural, commercial, and residential use; refined and renewable fuels; and lubricants including engine oils, transmission fluids, gear oils, hydraulic oils, and antifreeze/coolants.
3. Custom Application Services: Fee-based custom application services for crop protection products using trained applicators and specialized equipment.
4. Precision Agriculture Services: Precision agriculture offerings including soil testing, mapping, and prescriptive fertility planning.
5. Turf Products: Sales of turf grass seed blends (GreenYard brand) and turf management products including pesticides for weed, insect, and disease control.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GROWMARK FS, LLC is a Mid-Atlantic agricultural retailer that sells seed (FS InVISION corn, FS HiSOY soybeans, FS InSPIRE wheat, FS InFORCE forages), crop nutrients, crop protection products (herbicides, pesticides, insecticides), plant performance biologicals, adjuvants, custom application services, propane, fuels and additives, lubricants, energy equipment, and turf products (GreenYard and Solu-Cal). It also provides precision agriculture services including soil testing, spatial mapping, and prescriptive fertility planning, supported by the MyFS digital platform and a network of Crop Specialists.

Product overview

GROWMARK FS, LLC is a wholly owned subsidiary of GROWMARK, Inc. providing retail sales of agricultural inputs, energy products, and turf products to customers in the Mid-Atlantic region (Delaware, Maryland, New Jersey, New York, Pennsylvania, and Virginia). The offering is a diversified portfolio rather than a unified platform: it encompasses seed brands (FS InVISION corn and silage, FS HiSOY soybeans, FS InSPIRE wheat, FS InFORCE forages), crop production inputs (Crop Protection, Crop Nutrients, Plant Performance products, FS Adjuvants), energy products (Agricultural Propane, FS Fuels & Additives, FS Lubricants, Energy Equipment), and turf products (GreenYard seed and pesticides, Solu-Cal soil amendments). Services include Custom Application and Precision Agriculture. The MyFS Platform provides digital account management, but there is no indication it functions as an integrated product ecosystem or module-based platform — rather, it is a companion digital tool for customer relationship management.

Differentiator

Problem solved

Functional benefit

Brands

• GreenYard: Turf seed and lawn care products for residential and professional use. GreenYard Professional and Consumer products are among the best in the industry for lawns and landscaping needs.
• FS InVISION
• FS HiSOY
• FS InSPIRE
• FS InFORCE
• FS Adjuvants
• Dieselex Gold
• SURE-FLO

Products and services

• FS InVISION Corn

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• Solu-Cal Portfolio (Acquisition)supportingOthers · 1 January 2019GROWMARK FS acquired the Solu-Cal portfolio in 2019 to expand its turf and specialty agriculture market with soil amendment products, integrating the brand into its product offerings.
• Seedway, Inc.supportingChannel Partner/ Reseller/ DistributorSeedway, Inc. serves as the Eastern Region seed partner for GROWMARK FS, providing vegetable and specialty seeds from their location in Hall, NY to complement GROWMARK FS's own seed research and development.
• W-L AlfalfassupportingStrategic or Co-development PartnerPartnership to pair FS InVISION DairySelect corn silage hybrids with W-L Alfalfas, ensuring dairy farmers get the most milk production potential from their silage acres through complementary forage genetics.
• The Fertilizer InstitutecoreStrategic or Co-development PartnerGROWMARK FS aligns its crop nutrition recommendations with The Fertilizer Institute's 4R Nutrient Stewardship framework (right source, right rate, right time, right place), demonstrating commitment to scientific-based agronomic practices.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Co-Alliance Cooperative: Indiana-based farmer-owned cooperative offering agronomy, energy, and grain services with custom application and seed offerings. Comparable to GROWMARK FS in cooperative retail agronomy model and regional full-service footprint.
• Nutrien Ag Solutions: Largest U.S. agricultural retailer offering crop nutrients, crop protection, seed, and custom application through a national retail network. Direct competitor to GROWMARK FS in the same product categories with a similar direct-to-grower service model.
• MFA Incorporated: Midwestern farmer-owned cooperative offering crop protection, fertilizer, seed, custom application, and energy products. Comparable structural and operational model to GROWMARK FS, with overlap in retail agronomy and energy.
• JR Simplot Company (Agribusiness): Diversified agribusiness with crop input retail, fertilizer manufacturing, and turf/landscape products. Direct competitor in crop nutrients, crop protection, and turf distribution with overlapping geography in the Eastern U.S.
• Helena Agri-Enterprises: National agricultural inputs distributor and formulator offering crop protection, crop nutrition, seed, and custom application. Comparable to GROWMARK FS in its full-service agronomic retailer model and Mid-Atlantic/Southeast overlap.
• WinField United (Land O'Lakes): Agricultural retail and agronomy arm of Land O'Lakes cooperative, providing crop inputs, proprietary seed (CROPLAN), and precision ag services. Closest cooperative-owned peer to GROWMARK FS in business model and go-to-market structure.
• GROWMARK FS Midwest: Sister subsidiary of GROWMARK, Inc. operating GROWMARK FS retail locations in Iowa and surrounding Midwest states. Same parent, same brand system, same GTM — directly comparable to GROWMARK FS Mid-Atlantic.

Broad incumbents

• CHS Inc. Largest U.S. agricultural cooperative operating agronomy, energy, and grain businesses across the country. Comparable to GROWMARK FS through its cooperative governance and crop input/energy offering, but at national scale.
• Growmark, Inc. Parent cooperative of GROWMARK FS, overseeing a multi-state network of FS retail subsidiaries, energy terminals, and grain operations. Provides the supply chain, branding, and systems that GROWMARK FS operates under.

Regional players

• Southern States Cooperative: Farmer-owned cooperative serving the Mid-Atlantic and Southeast with agronomy, energy, and farm supply retail. Comparable to GROWMARK FS in retail format and customer base, but anchored geographically farther south.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/growmark-fs-llc-milford-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growmark Fs, Llc