What Greencube.group does

Greencube Capital B.V. (operating as Greencube.group) is a Dutch real estate operator founded in 2023 and headquartered in The Hague that develops, owns, and rents standardized modular commercial units — branded 'Cubes' — to small and medium-sized businesses in the Netherlands. Each Cube consists of a ground-floor workspace of approximately 50m2 with overhead vehicle door and a 4.39m ceiling height, connected by internal staircase to an upper-floor office of approximately 48m2. Units are combinable for larger footprints, and standard amenities include power, water, lighting, tiled toilet, pantry, internet, automated gated access with camera surveillance, two parking spaces per unit, and one electric vehicle charging point.

The underlying technology stack is a modular construction system using sustainable, reusable materials, with each Cube roof fitted with solar panels generating green electricity, heat pump and infrared heating (no gas connection), and BREEAM In-Use sustainability methodology applied across sites. Buildings are designed as multi-story cubes within multi-tenant commercial aggregates, with automated perimeter fencing controlling site access between 07:30 and 18:00.

Greencube operates a direct-to-tenant subscription rental model priced at approximately €3,370 per month per unit at the Apeldoorn reference site (€2,000 base rent + €1,250 service/management fees + €120 internet), with water and electricity billed on usage. The company retains full ownership of buildings and acts as owner-operator rather than developer-reseller. Its sole operational location is Apeldoorn (40 units, with 4 rented at the latest disclosure and 36 available); Rotterdam and Utrecht are in the pre-leasing pipeline. Greencube complements the physical product with a 'Greencube Community' engagement layer, formalized through a partnership with Area of People that converts locations into Micro-Villages (Micro-Dorpen) via low-threshold tenant gatherings. The company is pursuing nationwide Dutch coverage (30 planned locations, ~1,500 units, ~150,000m2) with stated future expansion into Germany and the United Kingdom, currently operated by a three-person leadership team (Dirk Taat – Acquisition & PR; Hubert van Berkel – Acquisition & Finance; Robbert-Jan Peters – Development & Property Management).

Name

Greencube.group

Legal name

Greencube Capital B.V.

Website

https://greencube.group

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Greencube Capital B.V. develops, owns, and rents standardized modular sustainable commercial Cube units (~100m2 each) to Dutch SMBs in trade, services, and light industry, with turn-key amenities, BREEAM sustainability certification, and a community engagement layer via its Area of People partnership.

Ownership category

akta.pro rank

Product category

Modular Commercial Real Estate Rental

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Modular commercial property
• Sustainable business units
• Commercial rental spaces
• BREEAM certified buildings
• Turn-key business premises

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Commercial Unit Rental: Greencube generates revenue through rental of modular commercial units to small and medium-sized businesses. Units are rented as turn-key business premises with rent including basic amenities. Rental agreements appear to be longer-term contracts with monthly billing.
2. Management and Service Fees: Separate from base rent, Greencube charges management and service fees (€1,250 per month at Apeldoorn location) which cover maintenance, security, and common area upkeep.
3. Internet Services: Internet service is included in the service fee at €120 per month, providing recurring revenue for connectivity services bundled with the rental.
4. Energy Consumption Charges: Water and electricity consumption are charged based on usage, providing a variable revenue stream based on tenant consumption patterns.
5. Electric Vehicle Charging: One electric vehicle charging point is available per unit, likely providing additional revenue from charging services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Greencube develops, owns, and rents sustainable modular commercial business units ("Cubes") within multi-tenant commercial buildings in the Netherlands. Each Cube provides approximately 100m² split across a ground-floor workspace (~50m² with overhead door) and an upper-floor office (~48m²), delivered turn-key with power, water, lighting, toilet, pantry, internet, security, and sustainable energy systems (solar panels, heat pumps, infrared heating). The rental offering targets small and medium-sized businesses seeking ready-to-use commercial premises without the burden of property purchase, fit-out, or ongoing building management.

Product overview

Greencube.group operates a modular commercial real estate rental platform offering standardized 'Cubes' — multi-story business units designed for SMEs in trade, services, technology, and light industry. Each Cube features ground-floor workspace (~50m2) accessible via overhead door plus upper-floor office space (~48m2), fully equipped with utilities, internet, security, and sustainable features like solar panels. The Cubes are available at operational locations (e.g., Apeldoorn with 36/40 units) with expansion planned to Rotterdam and Utrecht. Greencube.group also fosters a community model for tenants. The company is BREEAM In-Use certified for sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Greencube Cube Modular multi-tenant commercial business unit for rent, combining a ground-floor workspace (~50m²) with overhead door for vehicle access and an upper-floor office (~48m²) connected via internal stairs, with 4.39m ceiling height. Standard turn-key amenities include power, water, heating, lighting, tiled toilet, pantry, internet, and security. Units are combinable for larger businesses, include two parking spaces each, and offer access to electric vehicle charging points. Designed for SMEs in trade, services, technical, and light industrial sectors.

Quantifiable outcome

• CO2-neutral building construction
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Area of PeoplecoreStrategic or Co-development PartnerGreencube collaborates with Area of People to transform Greencube locations into Micro-Villages (Micro-Dorpen) by actively involving users in the social and sustainable use of the work environment. This partnership leverages the power of participation, where tenants are engaged in creating a community-oriented, sustainable commercial environment.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Industrious: Industrious operates premium flexible office workspaces on a membership basis targeting SMBs and mid-market tenants. Like Greencube, it emphasizes turnkey, fully serviced environments with bundled amenities rather than bare leases, making it a direct comparable on rental model and SMB targeting.
• IWG plc: IWG (parent of Regus, Spaces, HQ) operates the world's largest flexible workspace network, renting serviced office space to SMBs and enterprises under monthly subscriptions. Greencube competes for the same SMB tenant wallet with a turnkey, all-included commercial unit, differing primarily by offering light-industrial/workshop configurations rather than pure office.
• Seats2Meet: Seats2Meet is a Dutch network of flexible, community-oriented workspaces with locations across the Netherlands. Its community-driven model and SMB/startup target audience directly parallel Greencube's Greencube Community and Area of People Micro-Village positioning, though focused on co-working rather than workshop units.
• The Office Operators (TOP): The Office Operators is a Dutch flexible office operator offering serviced workspaces to SMBs across the Netherlands. It directly mirrors Greencube's bundled-service, monthly-subscription model for Dutch SMB tenants, though without the light-industrial/workshop component of the cubes.

Emerging players

• Plant Prefab: Plant Prefab is a US-based sustainable modular construction company producing custom and preset building modules. It shares Greencube's combination of modular construction technology, sustainability focus, and standardized product platforms targeting specific building use cases.
• Boxabl: Boxabl is a US-based modular construction company producing factory-built foldable housing units. While focused on residential rather than commercial, Boxabl is directly comparable to Greencube on the underlying technology — factory-produced modular buildings deployed rapidly to site.

Others

• Shurgard Self-Storage: Shurgard is a European self-storage REIT operating across Benelux, France, Germany, and the UK. While self-storage targets consumer/individual tenants rather than SMB commercial users, Shurgard's owner-operated, standardized-unit, recurring-rent model in overlapping geographies is structurally analogous to Greencube's cube rental business.

Regional players

• NSI N.V. NSI is a Dutch-listed REIT focused on office properties in the Netherlands. While Greencube targets smaller SMB and light-industrial tenants rather than NSI's office-centric mid-market, both operate Dutch commercial real estate at scale and compete for the same regional SMB tenant pool.
• WDP (Warehouses De Pauw): WDP is a Belgian/Dutch listed REIT specializing in logistics and semi-industrial warehouse real estate. Greencube's cubes target light-industrial/workshop users in an overlapping segment, and WDP represents the institutional owner-operator model Greencube aspires to scale toward.

Broad incumbents

• Vastint: Vastint is an international real estate company developing and managing commercial properties across Europe. As a broad incumbent in European commercial real estate, it competes indirectly with Greencube for SMB and light-industrial tenants while also providing a comparison point for asset-heavy owner-operator models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@greencube
• Facebookfacebook.com/greencube
• LinkedInlinkedin.com/company/greencube-group
• Instagraminstagram.com/greencube

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greencube.group