What Malibu Farm Llc does

Malibu Farm LLC is a privately held farm-to-table restaurant operator founded by chef Helene Henderson in 2008, initially as backyard cooking classes and farm dinners, before opening its first commercial cafe at the end of the Malibu Pier in September 2013. The company operates four owned California locations — Malibu Pier (cafe plus full-service restaurant and bar), Lido Marina Village in Newport Beach (with co-located coffee bar, ice cream shop, and home goods store), Seaport Village in San Diego, and Tiburon in Marin County — and extends the brand internationally through licensed partnerships at the Four Seasons Resort Lanai in Hawaii and with Riviera in Zushi, Japan. The menu is built around organic, locally-sourced ingredients from a network of more than 15 small farms (Coleman Family Farms, Kenter Canyon Farms, Thorne Family Farms), with whole grains, sustainable seafood, and no artificial ingredients as core principles. Supporting revenue streams include full-service catering with ready-to-eat trays priced $80–$260 (serving 10–12), an e-commerce Home Store (powered by Square) selling merchandise, cookbooks, and signature Habanero Mango Hot Sauce, gift cards valid across California locations, and event-space rentals. Distribution relies on physical foot traffic, OpenTable reservations, ToastTab and SpotOn online ordering, plus social media (Instagram, Facebook) and content marketing via the founder's recipe platform and two published cookbooks ('The Malibu Farm Cookbook' and 'Sunrise to Sunset'). Malibu Farm reports 1–10 corporate employees, remains founder-owned with no disclosed institutional investors or funding rounds, and operates as an LLC domiciled in California, USA.

Name

Malibu Farm Llc

Legal name

Malibu Farm LLC

Website

https://malibu-farm.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Malibu Farm LLC operates farm-to-table restaurants at premium California waterfront locations (Malibu Pier, Newport Beach, San Diego, Tiburon), plus licensed sites in Hawaii and Japan, with catering, merchandise, and a cookbook brand built by founder Helene Henderson.

Ownership category

akta.pro rank

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food & Beverage Sales: Revenue from casual cafe counter service and full-service restaurant dining with full bar, including breakfast, lunch, and dinner service across multiple locations.
2. Catering Services: Full-service catering and ready-to-bake or ready-to-eat tray service for events, with menu and event proposals available. Private dining room and event space rentals at various locations.
3. Merchandise & Consumer Products: E-commerce sales through the home goods store including clothing, tableware, cookbooks, and specialty food products like Habanero Mango Hot Sauce.
4. Gift Cards: Gift cards valid at Malibu, Newport Beach, and San Diego locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Malibu Farm LLC operates farm-to-table restaurants at iconic waterfront destinations across California, including Malibu Pier, Newport Beach's Lido Marina Village, San Diego's Seaport Village, and Tiburon in Marin County. The company offers casual counter-service cafes, full-service restaurants with full bars, full-service catering, private dining and event spaces, branded merchandise through an e-commerce Home Store, and signature specialty food products like Habanero Mango Hot Sauce.

Product overview

Malibu Farm LLC operates a portfolio of farm-to-table restaurant concepts across Southern California and beyond. The core offering consists of casual and full-service restaurants at iconic waterfront locations including Malibu Pier (with separate Cafe and Restaurant & Bar concepts), Lido Marina Village in Newport Beach, Seaport Village in San Diego, and Tiburon in Marin County. The company also maintains international locations in Lanai, Hawaii and Zushi, Japan. Supporting the restaurant business is an e-commerce Home Store selling merchandise and signature products like Habanero Mango Hot Sauce, published cookbooks authored by founder Helene Henderson, recipe content platforms, and full-service catering operations with ready-to-eat trays. The restaurants are characterized by organic, locally-sourced ingredients with a focus on sustainable seafood, whole grains, and fresh vegetables.

Differentiator

Problem solved

Functional benefit

Brands

• Skal Pizza: Pizza restaurant at Lido Marina Village, Newport Beach
• Malibu Farm Recipes
• Malibu Farm Cookbook
• Malibu Farm Home Store

Products and services

• Malibu Farm Cafe at Malibu Pier Original counter-service cafe located at the end of the Malibu Pier offering casual farm-to-table fare with ocean views, open 365 days per year including holidays.
• Malibu Farm Restaurant & Bar Full-service restaurant with full bar and specialty cocktails at the start of Malibu Pier, serving breakfast, lunch, and dinner.
• Malibu Farm Lido Marina Village Waterfront restaurant at Lido Marina Village in Newport Beach featuring heated outdoor dining, coffee bar, ice cream shop, and home goods store.
• Malibu Farm Seaport Village San Diego Waterfront restaurant at Seaport Village in San Diego open daily with adjacent coffee shop operating from 8am.
• Malibu Farm Tiburon Waterfront restaurant in Tiburon, Marin County offering indoor and outdoor dining, private events, catering trays, and sunset cruise picnic packages in collaboration with Angel Island Ferry.
• Malibu Farm Catering Full-service catering offering ready-to-bake and ready-to-eat trays serving 10-12 people, including breakfast, lunch, and dinner options. Available for private events, corporate functions, and off-site catering.
• Malibu Farm Home Store Online merchandise store selling clothing, tableware, cookbooks, and specialty food products including the Habanero Mango Hot Sauce.
• Habanero Mango Hot Sauce Signature hot sauce product available in 2-pack bundles, sold through the Malibu Farm Home Store e-commerce platform.
• Malibu Farm Cookbooks Published cookbooks 'The Malibu Farm Cookbook' and 'Sunrise to Sunset' by founder Helene Henderson, available through the Home Store.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor.

• Angel Island FerryminorStrategic or Co-development Partner · 1 January 2024Malibu Farm Tiburon offers sunset cruise picnic packages in collaboration with Angel Island Ferry. Customers can pick up Malibu Farm meals before boarding the ferry for a dinner cruise around the bay watching the sunset over the San Francisco skyline. Available Saturdays and Sundays through mid-October.
• Off Their PlateminorStrategic or Co-development Partner · 1 January 2020Community initiative where Malibu Farm cooked over 11,800 meals for frontline healthcare workers during the COVID-19 pandemic. Malibu Farm encouraged donations to help feed healthcare workers through this nonprofit organization.
• Four Seasons Resort LanaiminorChannel Partner/ Reseller/ DistributorMalibu Farm operates a location at the Four Seasons Resort Lanai in Hawaii, extending the brand internationally through a resort partnership.
• Riviera (Japan)minorChannel Partner/ Reseller/ DistributorMalibu Farm location established in Zushi, Japan through partnership with Riviera, representing the brand's international expansion.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Whole Foods Market: National organic and natural foods retailer that sets the benchmark for organic/specialty retail and provides distribution and category context for Malibu Farm's branded CPG and Home Store products.
• Le Pain Quotidien: Global bakery-cafe chain with farm-to-table menu and organic sourcing. Comparable in casual all-day cafe model, organic positioning, and branded retail product extension.
• Soho House: Global membership-based hospitality and dining operator with farm-to-table menu philosophy and branded consumer goods. Comparable in combining premium dining, lifestyle brand, physical footprint expansion, and consumer-product extensions.

Direct peers

• The Butcher's Daughter: Farm-to-table cafe and juice bar concept with locations in NYC and LA, focused on plant-forward menus from local farms. Closely comparable in scale, positioning, and farm-to-cafe model.
• True Food Kitchen: Premium farm-to-table restaurant concept founded by Dr. Andrew Weil, with seasonal menus and a national footprint. Directly comparable in ingredient-led positioning and full-service casual dining model.
• Cafe Habana: Iconic casual Mexican restaurant in Malibu with waterfront-adjacent positioning. Comparable in Malibu Pier-area casual waterfront dining and California lifestyle-brand positioning.
• Sugarfish: Premium casual sushi restaurant chain in California with a strong founder brand (Nozawa) and cult following. Comparable in premium-casual positioning, founder-led brand equity, and California coastal presence.
• Sweetgreen: National farm-to-table fast-casual chain built on local sourcing and a strong digital/lifestyle brand. Comparable in farm-to-table positioning, menu philosophy, and brand-as-platform approach, though at much larger scale.
• Tender Greens: California-based farm-to-table restaurant chain sourcing from local farms and serving seasonal menus. Directly comparable in cuisine philosophy, geographic footprint, and price point to Malibu Farm.
• Cafe Gratitude: California plant-based farm-to-table restaurant group with multiple locations, emphasizing organic, locally sourced ingredients. Comparable in cuisine philosophy, California focus, and lifestyle brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Malibufarm
• LinkedInlinkedin.com/company/malibu-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malibu Farm Llc