Your Life Your Voice

What Your Life Your Voice does

Your Life Your Voice is the youth-facing brand of the Boys Town National Hotline, a free, 24/7 crisis intervention service operated by Father Flanagan's Boys' Home (Boys Town), a Nebraska-based national nonprofit. It serves teens, pre-teens, and young adults facing suicidal ideation, depression, anxiety, bullying, relationship difficulties, and other mental health crises, with secondary reach to parents and families seeking youth support resources. The service is delivered through a multi-channel access model — toll-free phone (1-800-448-3000), SMS shortcode 20121 (supported across AT&T, Verizon, T-Mobile, Sprint and affiliates), email counseling with a 48-hour response window, a native iOS/Android Mood Journal app featuring emoji-based mood tracking, photo/video/text journaling, reminders and a Safety Plan tool, plus a public Q&A bulletin board and educational Tips & Tools library.

The underlying technology stack combines crisis hotline telecommunications infrastructure with a consumer mobile journaling application published on Google Play and the Apple App Store. There is no disclosed AI/ML automation in the call or chat path; counseling is delivered by trained human counselors, and the app stores self-reported mood data without inference layers. No APIs, SDKs, or third-party integrations beyond the standard SMS carrier partnerships are disclosed.

The business model is non-transactional: all services are provided free of charge to end users, and the program is funded through charitable donations routed via the Boys Town donation infrastructure (with UTMs attributing gifts to the Your Life Your Voice brand) and Boys Town's broader organizational resources. Distribution is direct-to-consumer and self-serve across digital channels, supported by organic social presence on Pinterest, Twitter/X, Facebook, YouTube, Instagram (@ylyv_can_help), and TikTok. Brand positioning leverages the multi-decade credibility of Boys Town in child welfare and an affiliation with the American Association of Suicidology.

Name

Your Life Your Voice

Legal name

Father Flanagan's Boys' Home

Website

https://yourlifeyourvoice.org

Company type

Private

Operating status

Operating

Short description

Your Life Your Voice is a free, 24/7 youth crisis support service operated by Boys Town, providing confidential counseling to teens and young adults via phone, SMS, email, and a mood-tracking mobile app.

Ownership category

akta.pro rank

Product category

Youth Crisis Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

akta.pro secondary industries

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Youth crisis support
• Crisis hotline services
• Mental health counseling
• Suicide prevention
• Mood tracking app

Headquarters

HQ city

Boys Town

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Funding: As a nonprofit organization operated by Boys Town, services are free to users. Funding comes from charitable donations and Boys Town's organizational resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Your Life Your Voice provides free, confidential, 24/7 crisis intervention and mental health support for teens, pre-teens, and young adults through a multi-channel crisis hotline (phone, SMS text, and email) staffed by trained counselors, complemented by a Mood Journal mobile application that enables mood tracking, journaling, and access to safety planning tools.

Product overview

Your Life Your Voice is a comprehensive crisis support and mental health resource platform provided by Boys Town, offering multiple channels for help: a 24/7 phone hotline (1-800-448-3000), text messaging support (VOICE to 20121), email counseling, a mobile mood journaling app, an online Q&A bulletin board, and educational tips and tools. The core offering consists of the crisis hotline service staffed by trained counselors, supplemented by the mobile app for ongoing mood tracking and self-help, while the community features (Q&A board, testimonials) provide peer support and real-world examples of how the service helps teens and young adults facing mental health challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Your Life Your Voice Crisis Support Service A 24/7 national crisis support service providing free, confidential counseling via phone (1-800-448-3000), SMS text (text VOICE to 20121), and email to pre-teens, teens, and young adults facing mental health crises, suicidal thoughts, abuse, bullying, depression, anxiety, or other difficult life situations.
• Your Life Your Voice Mood Journal Mobile App A mood journaling mobile application for iOS and Android that allows users to track emotions using emojis, add photos, videos, and text entries, review past mood patterns, set daily reminders, access crisis counseling directly, and create a personalized Safety Plan.

Quantifiable outcome

• Free, immediate access to trained crisis counselors 24/7

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Boys TowncoreOthersYour Life Your Voice is a program provided by Boys Town, a national nonprofit organization. Boys Town offers comprehensive resources for parents, families, and children in times of need, including crisis intervention, mental health services, and youth support programs. The hotline operates as part of Boys Town's broader mission to change the way America cares for children.
• American Association of Suicidology (AAS)minorStrategic or Co-development PartnerBoys Town National Hotline is affiliated with the American Association of Suicidology, indicating adherence to professional standards and best practices in suicide prevention and crisis intervention.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• TeenLine: Teen-to-teen crisis helpline and youth support service offering phone, text, and email support. Directly comparable positioning as a youth-specific crisis intervention resource with multi-channel access.
• The Trevor Project: Provides 24/7 crisis intervention via phone, text, and chat for LGBTQ+ youth. Overlaps with Your Life Your Voice on teen-focused crisis support and multi-channel delivery, but specializes in the LGBTQ+ sub-segment.
• National Runaway Safeline: 24/7 crisis hotline and online service for runaway and at-risk youth and their families. Comparable as a youth-specific crisis helpline with multi-channel support (phone, email, chat) targeting adolescents in distress.
• Childhelp: Operates a national 24/7 hotline (1-800-4-A-CHILD) focused on child welfare, abuse prevention, and crisis intervention for youth and families. Closely comparable in youth crisis hotline scope and nonprofit operating model.
• Crisis Text Line: Text-based 24/7 crisis support service, particularly popular with teens and young adults. Closely comparable to Your Life Your Voice's text-to-20121 service in modality, anonymity-driven positioning, and youth-skewing demographic.
• Samaritans USA: Crisis intervention helpline offering 24/7 emotional support via phone and text. Comparable in core deliverable (anonymous crisis support) and nonprofit operating structure, though more general-population than youth-specific.
• 988 Suicide & Crisis Lifeline: Federally backed national 24/7 crisis line (phone/text/chat) explicitly positioned as the go-to U.S. crisis intervention channel. Directly comparable to Your Life Your Voice in target use case (suicide prevention, mental health crisis) and core delivery (hotline + SMS), and serves as its most prominent substitute.

Broad incumbents

• NAMI (National Alliance on Mental Illness): Largest U.S. grassroots mental health organization providing helpline, education, and advocacy. Comparable as a major nonprofit mental health support resource targeting youth and families, though broader in scope than direct crisis triage.
• RAINN (Rape, Abuse & Incest National Network): Operates the National Sexual Assault Hotline and online crisis chat services. Overlaps with Your Life Your Voice on confidential crisis channel delivery, but specializes in a different crisis type (sexual assault) and serves a broader age range.

Emerging players

• Jed Foundation: Nonprofit focused on protecting youth mental health and suicide prevention, with strong school- and university-based programming. Adjacent to Your Life Your Voice on youth suicide prevention mission with emphasis on institutional partnerships rather than direct hotline operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BoysTownHotline
• YouTubeyoutube.com/playlist?list=PLD-8bhm5fg6Yz88woemSH7ZKtu6fg8HGj
• Facebookfacebook.com/BoysTownHotline
• Instagraminstagram.com/ylyv_can_help
• Pinterestpinterest.com/boystownmission/boys-town-national-hotline
• TikToktiktok.com/@ylyv_can_help?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Life Your Voice