What Campus Calm® does

Campus Calm® is a privately held, founder-operated professional services business founded in 2008 by Maria Pascucci to deliver keynote presentations, workshops, one-on-one life coaching, and self-help content aimed at college students struggling with perfectionism, stress, anxiety, and leadership development. The company sells three core product lines: speaking engagements at colleges, universities, and student leadership conferences priced from $1,000 to $6,000+ per event; tiered life-coaching packages ranging from a $200 Intro Package (Energy Leadership Index assessment plus a 2-hour session) to a $750 Inner Critic Cleanse to a $3,000 four-month coaching program; and the Campus Calm University book sold as a $9.95 PDF download, which won a Gold Medal at the 13th Annual International Independent Publisher Book Awards. The Campus Lead Her Success Kit, co-created with other women leaders in the college market, extends the product surface as a digital leadership resource.

Underlying the brand is no proprietary technology platform — Campus Calm operates a content-driven WordPress website hosting free articles, a contact-form-based speaking inquiry system, and PayPal-enabled direct book sales. Distribution is founder-dependent: Maria personally delivers every keynote and coaching engagement, supported by content marketing, earned media (Chronicle of Higher Education, Huff Post, USA Today), a TEDx talk, and social media. The business is bootstrapped with no disclosed institutional funding and serves a U.S.-only customer base of higher-education institutions, college student leaders, emerging young professionals, and parents of college students. Pricing is publicly disclosed on the website, and revenue is generated entirely through professional services and low-priced digital products tied directly to Maria's personal calendar and credibility.

Name

Campus Calm®

Legal name

Campus Calm

Website

https://campuscalm.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Campus Calm® is a founder-operated coaching and speaking business founded in 2008 by Maria Pascucci, delivering keynotes, workshops, one-on-one life coaching, and self-help content to U.S. college students on perfectionism, stress, and leadership.

Ownership category

akta.pro rank

Product category

College Student Coaching and Speaking Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

akta.pro secondary industries

Campus Events, Programming & Student Engagement (EDALAHAC), Student Engagement & Belonging Initiatives (EDALABAJ)

Keywords

• College student coaching
• Motivational keynote speaking
• Perfectionism stress management
• Student leadership development
• Self-help publishing

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Services: One-on-one life coaching for college students and young professionals, with packages ranging from $200 intro sessions to $3,000 four-month programs. Includes Energy Leadership Index assessments, coaching sessions, and self-care programs.
2. Speaking Engagements: Keynote presentations and workshops at colleges, universities, and leadership conferences. Pricing tiers from $1,000-$2,000 up to $6,000+ depending on event scope.
3. Book Sales: Sale of Campus Calm University PDF book at $9.95 per copy. Bulk purchases available at discounted rates when Maria speaks on campus for event attendees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Campus Calm® delivers paid keynote presentations and workshops to colleges, universities, and student-leadership conferences on topics such as perfectionism, stress management, and authentic leadership. It also sells one-on-one life-coaching programs to college students and emerging young professionals, plus a self-published self-help book (Campus Calm University) and a leadership resource kit. The business is human-delivered by founder Maria Pascucci, with no proprietary software platform underpinning the offering.

Product overview

Campus Calm® is a coaching and speaking service founded by Maria Pascucci that focuses on helping college students overcome perfectionism, stress, and anxiety. The company offers a portfolio of products and services including: the Campus Calm University book (a PDF self-help guide priced at $9.95), one-on-one life coaching packages at three tiers ($200 Intro Package, $750 Inner Critic Cleanse, and $3,000 4-Month Coaching), college keynote presentations and workshops for events, and the Campus Lead Her Success Kit digital resource. The services are primarily human-delivered coaching and speaking engagements, not technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Campus Calm University: A 309-page book teaching 10 mindsets to authentic success and happiness for college students, winner of a Gold Medal in the 13th Annual International Independent Publisher Book Awards.
• Intro Coaching Package
• Inner Critic Cleanse Coaching Package
• 4-Month Coaching Package
• Campus Lead Her Success Kit

Products and services

• College Keynote Presentations Motivational virtual and in-person keynote presentations and workshops delivered by Maria Pascucci for college audiences on perfectionism, leadership, and stress management. Speaker fees range from $1,000 to $6,000+ depending on event scope.
• Intro Coaching Package Entry-level one-on-one coaching package for college students and emerging young leaders that includes an Energy Leadership Index (ELI) Assessment, a 10-page written report, and a 2-hour private phone debrief and coaching session with Maria Pascucci. Price: $200.
• Inner Critic Cleanse Coaching Package A 1-month coaching package building on the Intro Package, adding four private 60-minute coaching sessions, email/text support, a personalized self-care and nutrition program, the Campus Calm University book, and the Campus Lead Her Success Kit. Price: $750.
• 4-Month Coaching Package A comprehensive 4-month coaching journey with weekly private phone sessions, two Energy Leadership assessments, a core values assessment, email support, personalized self-care and nutrition program, the Campus Calm University book, the Campus Lead Her Success Kit, and bonus live-streamed keynote presentations. Available as $3,000 paid in full or four monthly payments of $750.
• Campus Calm University (Book) A 309-page self-help book for college students that teaches 10 mindsets to authentic success and happiness, helping high-achieving students manage stress and embrace joy, passion, purpose, and healthy relationships. Sold as a PDF download for $9.95, with bulk-purchase discounts available for campus events.
• Campus Lead Her Success Kit A leadership toolkit created in collaboration with other women leaders in the college market, designed to help college women develop leadership skills and confidence.

Quantifiable outcome

• 74% of young women ages 13-21 report feeling pressure to be perfect (Seventeen/Yahoo survey cited on site)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• University at Buffalo School of Management - Center for Entrepreneurial LeadershipcoreStrategic or Co-development PartnerMaria Pascucci participated in the Allstate Minority and Women Emerging Entrepreneurs (MWEE) program, a joint venture between the UB School of Management's CEL and UB Center for Urban Studies. She won Protégé of the Year and developed her formal business plan through this program.
• Various Women College SpeakersminorStrategic or Co-development PartnerMaria collaborated with other women leaders in the college market, including perceived competitors, to create the 'Campus Lead Her Success Kit'. Collaborators were featured as guest interviewees and promoted through mutual networks.
• American College Health AssociationminorOthersSite references ACHA's Spring 2019 National College Health Assessment data on student stress, anxiety, and mental health statistics to support the company's mission and market positioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LifeStance Health: Public outpatient mental-health provider with dedicated college-student service lines. Represents the larger, scale-based incumbent offering that universities increasingly turn to for student wellness support.
• Brené Brown: Research professor, bestselling author, and nationally touring keynote speaker on vulnerability, courage, and leadership. Addresses overlapping themes (perfectionism, self-worth, leadership) but at a much larger, broader scale and with a diversified media and content business.

Emerging players

• Mantra Health: Telehealth mental-health platform purpose-built for colleges and universities. Competes for the same institutional wellness budget that Campus Calm addresses through speaking and coaching engagements.
• Uwill: Mental-health and counseling service platform specifically serving college student populations. Represents the digital, scalable alternative to Campus Calm's human-delivered coaching and speaking model.
• Soul Shoppe: Social-emotional learning provider that delivers in-person programs to schools and colleges. Competes for a share of the same campus wellness/leadership budget as Campus Calm's keynotes and workshops.

Others

• Active Minds: Nonprofit that builds student-led mental-health awareness and advocacy chapters on US college campuses. Adjacent mission (student mental health advocacy on campuses) but a different delivery model than Campus Calm's speaking and coaching.
• The Jed Foundation: National nonprofit focused on protecting emotional health and preventing suicide among college students. Operates in the same student-mental-health mission space as Campus Calm but as a non-delivering, advisory/advocacy organization.

Direct peers

• Mike Domitrz: Long-running college speaker focused on healthy relationships, respect, and leadership programming. Competes for the same university leadership-conference calendar and budget tier as Campus Calm's keynotes.
• Corey Seelmiller: Gen Z and Millennial keynote speaker who delivers paid programs to colleges and universities. Operates the same event-driven, fee-based speaking model targeting the student leadership audience as Campus Calm.
• Dr. Tim Bono: Positive-psychology professor and author of 'Happy Habits' who speaks to college audiences about well-being, happiness, and resilience. Closely comparable to Maria Pascucci's positioning on stress, mindset, and student flourishing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus Calm®