What SUPER FLOWER COMPUTER INC does

Super Flower Computer Inc. (振華電腦有限公司), founded in 1991 in Taiwan, is a privately held manufacturer of high-performance switching power supply units (PSUs), PC chassis, cooling fans, and CPU coolers. The company operates through a portfolio of branded sub-lines — LEADEX (flagship, Gold-to-Titanium efficiency tiers), COMBAT (mid-range modular units), and ZILLION (entry/value series spanning White to Gold) — with PSU wattages covering 550W to 3600W. Core technology spans ATX 3.1/PCIe 5.1 compliant power delivery, proprietary thermal management (MEGACOOL LCP fan with 3-phase 12-pole DC motor), and a patented removable DC connector panel design. Manufacturing is anchored by wholly-owned subsidiary Jing Hua Electronic Co., Ltd. in Dongguan, China, established in 2006, enabling vertical control over production and OEM/ODM services for third-party brands.

The company generates revenue through unit-based hardware sales across its PSU, fan, cooler, and case lines, supplemented by OEM/ODM licensing arrangements with other brands. Distribution is multi-channel: direct-to-consumer via super-flower.com.tw with pre-order and inquiry functionality, third-party marketplaces including Newegg (recognized as 2023 Best B2B Partner, Best Customer Service, and Best Marketing Investment), the Avnet global distribution network (2025 Best Partner Award), and regional resellers across North America, Europe, and Asia-Pacific. Primary customer segments are PC gaming enthusiasts, the PC DIY community, and system integrators requiring high-capacity enterprise-grade power solutions — a profile that has expanded with the 2026 launch of the LEADEX Platinum 3600W, explicitly targeted at multi-GPU local AI compute hosts.

Operationally, Super Flower maintains annual presence at COMPUTEX Taipei (booths documented across 2024, 2025, and 2026), pursues limited but visible marketing collaborations (most recently a VTuber co-branded PC case line with Meridian Project, June 2026), and holds a stack of international certifications (Cybenetics, 80 PLUS, cTÜVus, TÜV, CB, CE, FCC, CCC, RoHS). The company is founder/management-owned with no disclosed institutional backing, public listing, or M&A activity, and operates with lean disclosed personnel data while relying on its wholly-owned Chinese manufacturing base for production scale.

Name

SUPER FLOWER COMPUTER INC

Legal name

振華電腦有限公司

Website

https://super-flower.com.tw

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Super Flower Computer Inc. is a Taiwan-founded (1991) manufacturer of high-performance PC power supplies, chassis, and cooling products, selling its own branded PSU lines (LEADEX, COMBAT, ZILLION) plus OEM/ODM services to gaming enthusiasts, PC DIY builders, and system integrators globally.

Ownership category

akta.pro rank

Product category

Computer Power Supplies (PC Components)

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Power Supplies & Power Cables (PSUs) (HDACAGAE)

Keywords

• Computer power supplies
• PC chassis cases
• Computer cooling fans
• ATX power units
• OEM ODM manufacturing

Headquarters

HQ city

Xinzhuang District, New Taipei City

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Supply Unit (PSU) Sales: Primary revenue stream from manufacturing and selling high-performance power supply units across multiple series (LEADEX, COMBAT, ZILLION) with wattages ranging from 550W to 3600W. Products sold as one-time hardware purchases with various efficiency certifications (80 PLUS Titanium, Platinum, Gold, Silver, Bronze, White)
2. PC Chassis Sales: Sale of PC cases including Thunder series with panoramic views, tempered glass panels, and optimized cooling designs. Recently launched collaborative PC cases with Meridian Project (VTuber group)
3. Cooling Solutions and Fans: Sales of cooling products including CPU coolers (Cooldex ST4), MEGACOOL fans, and AURACOOL series with ARGB lighting
4. OEM/ODM Services: Provides comprehensive OEM/ODM support to fulfill commitments to industry and environment, offering custom power supply design and manufacturing for other brands

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Super Flower Computer Inc. designs, manufactures, and sells switching power supply units (PSUs) for desktop PCs and workstations under the LEADEX product family, alongside PC chassis/cases and cooling products such as the MEGACOOL series. The company serves both retail consumers and OEM/ODM customers with ATX-compliant, high-efficiency (80 PLUS Bronze through Titanium) power supplies, including ATX 3.1 / PCIe 5.1 ready units.

Product overview

Super Flower Computer Inc. (振華電腦有限公司) is a Taiwan-based manufacturer of high-performance power supply units and computer peripherals. The company operates three main PSU sub-brands: LEADEX (flagship high-efficiency units ranging from Gold to Titanium certification), COMBAT (mid-range modular and semi-modular units), and ZILLION (value-oriented units from White to Gold certification). Beyond PSUs, the portfolio includes MEGACOOL and Auracool fan series, Cooldex CPU coolers, and Thunder branded computer cases. The product ecosystem is unified around PC DIY enthusiasts and gaming builds, with offerings spanning from entry-level 550W units to extreme 2800W+ Titanium-rated power supplies for multi-GPU and AI computing setups.

Differentiator

Problem solved

Functional benefit

Brands

• LEADEX: High-end power supply unit product line featuring Titanium, Platinum, and Gold certified models including LEADEX TITANIUM, LEADEX VIII PLATINUM PRO, LEADEX VII PLATINUM PRO, LEADEX VII GOLD, LEADEX III PLATINUM, LEADEX III GOLD, and LEADEX III GOLD BD series.
• COMBAT
• ZILLION
• MEGACOOL
• Thunder
• Auracool
• Cooldex

Products and services

• LEADEX TITANIUM High-end 80 PLUS Titanium-efficiency ATX switching power supply line from Super Flower, targeted at enthusiast and workstation PC builds requiring maximum energy efficiency and stable power delivery.
• LEADEX VIII LEADEX-series modular power supply family positioned in Super Flower's mid-to-high tier retail PSU lineup, featuring modular cabling and 80 PLUS high-efficiency certification.
• LEADEX Double X Dual-fan LEADEX-series power supply from Super Flower, designed for high-wattage PC builds with enhanced cooling and high-efficiency 80 PLUS certification.
• ATX 3.1 / PCIe 5.1 PSU Series Next-generation ATX 3.1-compliant power supplies featuring 12V-2x6 (16-pin) PCIe 5.1 connectors for compatibility with the latest high-end graphics cards.
• MEGACOOL Cooling Products Super Flower's PC cooling product line, including case fans and related airflow/thermal management components for desktop PCs and workstations.
• PC Chassis / Cases Computer cases and chassis manufactured by Super Flower for desktop PC builds, offered alongside its PSU and cooling product lines.
• OEM/ODM Contract Manufacturing Custom design and contract manufacturing services for power supplies, chassis, and cooling products supplied to PC OEMs, system integrators, and brand owners under customer specifications and branding.

Quantifiable outcome

• Cybenetics Titanium certified units achieve ≥93% efficiency at 230V
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Meridian Project (子午計畫)flagshipStrategic or Co-development Partner · 24 June 2026Super Flower partnered with VTuber group Meridian Project to launch six co-branded PC cases featuring three-sided UV full-color printing technology showcasing VTuber characters. Each case includes unique serial number plates. Limited-time pre-order campaign from June 24 to July 23, 2026 with exclusive online-only sales.
• NeweggcoreChannel Partner/ Reseller/ DistributorMajor e-commerce distribution partner recognized with three awards in 2023: Best B2B Partner, Best Customer Service, and Best Marketing Investment.
• AvnetcoreChannel Partner/ Reseller/ DistributorGlobal technology distributor awarded Super Flower with 2025 Best Partner Award recognizing excellence in partnership collaboration.
• Hardware BustersminorGTM or Marketing PartnerTech media reviewer providing in-depth product reviews of LEADEX 2800W ATX 3.1 power supply, praising exceptional voltage stability, quiet operation, and premium build quality.
• Cybenetics LaboratoriescoreTechnology or IntegrationIndependent testing laboratory providing efficiency and noise certifications for Super Flower products including Titanium, Platinum, Gold, Silver, and Bronze ratings.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FSP Group: FSP Group is a Taiwanese PSU manufacturer with strong OEM/ODM heritage and retail brands (Hydro, Aurum, Cannon). It is comparable to Super Flower in both branded and OEM/ODM business models.
• Antec: Antec offers PC PSUs (Signature, EarthWatts, NeoECO), cases, and cooling, with a long-standing presence in the DIY enthusiast market. It competes with Super Flower across mainstream and high-efficiency PSU tiers.
• Seasonic: Seasonic is a premium ATX PSU manufacturer with deep OEM/ODM roots and a focus on high-efficiency 80 PLUS and Cybenetics-certified units. It is the most direct competitor to Super Flower's LEADEX line in enthusiast and high-wattage PSUs.
• EVGA: EVGA has historically been one of the strongest enthusiast PSU brands (SuperNOVA G2/P2/T2 lines) alongside GPUs. It is a direct peer in high-performance, high-efficiency PC PSUs and shares the gaming/DIY customer base.
• be quiet!: be quiet! specializes in premium quiet PSUs (Dark Power, Straight Power, Pure Power) and cooling products for PC enthusiasts. It competes with Super Flower's LEADEX and COMBAT series in the high-efficiency, low-noise PSU category.
• SilverStone Technology: SilverStone manufactures compact SFX/ATX PSUs (e.g., SX, NJ series) and small-form-factor PC cases. It overlaps directly with Super Flower's COMBAT SFX and ZILLION SFX product lines and case business.
• Corsair Gaming: Corsair is a leading gaming PC components brand with a strong PSU lineup (RM, HX, AX series) plus cases, cooling, and peripherals. It competes head-to-head with Super Flower across the DIY enthusiast and high-end gaming segments Super Flower targets.
• Thermaltake: Thermaltake produces gaming PC cases, PSUs (Toughpower series), cooling, and RGB accessories. It is a broad incumbent competing with Super Flower across PSUs, cases, and enthusiast cooling.
• Cooler Master: Cooler Master manufactures a broad PC components portfolio including PSUs (V series), cases, cooling, and fans. It overlaps directly with Super Flower's PSU, chassis (Thunder), and cooling/fan (MEGACOOL, Cooldex) lines.

Broad incumbents

• NZXT: NZXT is a gaming PC components brand with cases, cooling, and PSU offerings (C-series). It targets the same DIY enthusiast and gaming builder customer base as Super Flower, though PSUs are a smaller part of its portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@superflowerofficial
• Facebookfacebook.com/superflowerpsu
• Instagraminstagram.com/superflowerofficial

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPER FLOWER COMPUTER INC