FLOREVER
- Company typePrivate
- Founded1988
- HeadquartersKakoicho, Japan
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
FLOREVER firmographics
Firmographics- Name
- FLOREVER
- Legal name
- Florever Co., Ltd.
- Website
- https://florever.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FLOREVER industry classification
Industry- Product category
- Preserved Flowers
- NAICS
- Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493), Floriculture Production (111422), Nursery and Floriculture Production (11142)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
- akta.pro secondary industries
- Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH), Floral Preservation & Keepsake Services (HSACAOAL)
Keywords
Where FLOREVER is headquartered
LocationHeadquarters
- HQ city
- Kakoicho
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
FLOREVER business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Preserved Flowers and Foliage Wholesale: B2B wholesale sales of preserved flowers, foliage, and moss products to floral designers, wedding professionals, interior decorators, and retailers. Products are sold through a membership/pre-order system with wholesale pricing for registered business users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wholesale pricing for registered business members |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
FLOREVER product offering
Product offeringCore offering
FLOREVER cultivates natural flowers and foliage on dedicated farms and processes them with proprietary preservation technology to produce preserved flowers, preserved foliage, and preserved moss that retain their fresh appearance for months or years without water or maintenance. The company wholesale-distributes over 700 product references (including Roses, Carnations, Hydrangeas, Gardenias, Chrysanthemums, Orchids, Calla Lilies, Glixia dried flowers, Mix Palette assortments, and the Petit Décor Series) to registered business customers such as floral designers, wedding professionals, interior decorators, and retailers across global markets.
Product overview
FLOREVER is a Japanese preserved flowers and foliage company that produces natural flowers processed with eco-friendly preservation technology to maintain their fresh appearance for months or years. The product portfolio includes over 700 product references across more than 40 colors and nine rose sizes. Core offerings include preserved flowers (Roses, Carnations, Gardenias, Chrysanthemums, Orchids, Hydrangeas, Calla Lilies), preserved foliage, and preserved moss. Product lines include Glixia (dried flowers), Mix Palette (color assortments including GP with Garden Rose and TR with Tuberose), and Petit Décor Series (small decorative flowers for interior décor). With over 40 colors available, the products serve enchanted weddings, unique gifts, innovative interior decoration, home decoration, fashion accessories, and novelty goods. The preservation process uses non-toxic substances that are safe for humans and environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Preserved Flowers
Companies that use FLOREVER
Customer profileSegments3 records
Ideal customer profiles3 records
FLOREVER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FLOREVER partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and moderate.
- Japan (Florever Japan)coreRegional partner website (florever.co.jp) managing Japanese market distribution, product catalog, and local customer engagement.
- Russia (Specialflowers.ru)minorRegional distributor managing Russian market sales and distribution of Florever preserved flower products.
- China (Florever China)minorRegional partner managing Chinese market distribution and local sales operations.
- Taiwan (Tonglin Fleur)minorRegional distributor for Taiwan market managing local sales and customer relations.
- Hong Kong (International Floristry Group)minorRegional partner managing Hong Kong market distribution through International Floristry Group.
- Korea (Oasis Market)minorRegional distributor (oasismarket.co.kr) managing Korean market sales and distribution.
- Indonesia (Prefleur Indonesia)minorRegional partner (prefleurindonesia.com) managing Indonesian market distribution and sales operations.
- Japan Fashion Color Association (JAFCA)moderateColor supervision partnership for annual Trend Colors publications. JAFCA provides color trend expertise for Florever's seasonal color forecasting and product development.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FLOREVER competitors and assessment
Company assessmentBroad incumbents
- Tokyu Florist: Major Japanese floral retailer and wholesaler with broad product lines including preserved flowers. Comparable Japanese market incumbent that competes and overlaps with Florever across both fresh and preserved categories.
- Dümmen Orange: Global floriculture breeder and producer with broad rose, carnation, and ornamental portfolios. Comparable broad incumbent supplying the global cut flower and ornamental industry that overlaps with Florever's floral input categories.
- Aoyama Flower Market: Japan's largest floral retail chain operating hundreds of storefronts. Broad incumbent in Japanese floral retail that purchases through wholesale channels like Florever's and represents a meaningful end-channel customer as well as adjacent competitor.
- Sakata Seed Corporation: Japanese horticultural seed and plant breeding major with global operations across floriculture. Comparable as a Japan-headquartered floriculture player with international reach upstream of the value chain that Florever participates in.
- Dole plc: Global agricultural producer with diversified floral and ornamental exposure alongside fresh produce. Comparable as a large-scale agricultural incumbent with international distribution infrastructure that could expand into preserved flowers.
Direct peers
- Verdissimo: Spanish preserved flowers and foliage producer operating globally with a comparable B2B catalog of preserved roses, carnations, and hydrangeas. Most direct head-to-head competitor to Florever in the preserved flowers wholesale category.
- Eternal Roses (Eden Collection): Latin American preserved rose producer offering similar long-lasting preserved flower products to wholesale buyers. Comparable in core product category, geographic sourcing, and B2B motion.
- Rose Amor: Ecuadorian preserved rose specialist producing long-lasting preserved roses for wholesale and retail channels. Directly comparable as a preserved flower producer with similar preservation technology and B2B/retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
FLOREVER social profiles
Digital presenceFLOREVER financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLOREVER leadership team
Management profileNumber of profiles
Profiles1 record
FLOREVER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLOREVER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLOREVER
What does FLOREVER do?
FLOREVER cultivates natural flowers and foliage on dedicated farms and processes them with proprietary preservation technology to produce preserved flowers, preserved foliage, and preserved moss that retain their fresh appearance for months or years without water or maintenance. The company wholesale-distributes over 700 product references (including Roses, Carnations, Hydrangeas, Gardenias, Chrysanthemums, Orchids, Calla Lilies, Glixia dried flowers, Mix Palette assortments, and the Petit Décor Series) to registered business customers such as floral designers, wedding professionals, interior decorators, and retailers across global markets.
Is FLOREVER a public or private company?
FLOREVER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FLOREVER founded?
FLOREVER was founded in 1988. It employs 11 to 50 people.
Where is FLOREVER based?
FLOREVER is headquartered in Kakoicho, Japan, in the Asia region.
How does FLOREVER make money?
One revenue line is on record: preserved Flowers and Foliage Wholesale.
Who are FLOREVER's main competitors?
Broad incumbents on record are Tokyu Florist, Dümmen Orange, Aoyama Flower Market, Sakata Seed Corporation and Dole plc. Direct peers are Verdissimo, Eternal Roses (Eden Collection) and Rose Amor.
Does FLOREVER have an API?
No public API is recorded for FLOREVER.
What industry is FLOREVER in?
FLOREVER's product category is Preserved Flowers. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers), with a secondary code of AFAGAHAH, Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics). Its NAICS code is 42493 and its SIC code is 2833.