What Verdissimo Forever Young does

Verdissimo Forever Young SAU is a Spain-incorporated (Sociedad Anónima Unipersonal) preserved nature company with headquarters in Paterna, Spain, and origins in Paris, France dating to 1988. The company specializes in preserving natural plants through a proprietary process in which plant sap is substituted with a glycerin-based compound, enabling preserved flowers, foliage, moss, and trees to retain their appearance and texture for months or years without water, light, or pruning. Its product portfolio spans five core categories — preserved flowers (roses, peonies, hydrangeas, carnations, orchids, gardenias), preserved greens (eucalyptus, ruscus, fillers), preserved moss (flat, ball, lichen), preserved trees (topiary, bonsai, palms, shrubs), and ready-to-gift arrangements.

The company operates a B2B wholesale distribution model selling to registered professional customers including wholesalers, florists, garden centers, and interior designers, alongside project-based enterprise accounts delivered through installation partner Green Decorum. Commercial operations are anchored on a dedicated B2B webstore (webstore.verdissimo.com) and a multilingual corporate website available in six languages (Spanish, English, French, German, Italian, Japanese). Revenue is generated through one-time wholesale product sales with quote-based pricing disclosed only to registered accounts. Sourcing and post-harvest processing are conducted at a production facility in Colombia, and the company holds full Florverde Sustainable Flowers certification from NaturaCert spanning both cultivation and post-harvest processes, with alignment to the FSI Basket of Standards.

Name

Verdissimo Forever Young

Legal name

VERDISSIMO FOREVER YOUNG SAU

Website

https://verdissimo.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Verdissimo Forever Young is a Spain-incorporated preserved nature company founded in 1988 that sells glycerin-preserved flowers, foliage, moss, and trees through B2B wholesale channels to florists, interior designers, garden centers, and enterprise decoration customers globally.

Ownership category

akta.pro rank

Product category

Preserved Flowers and Foliage

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Floral Preservation & Keepsake Services (HSACAOAL)

akta.pro secondary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Preserved flower wholesale
• Preserved foliage products
• Preserved moss decoration
• Vertical garden supplies
• Interior decoration plants

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale B2B Product Sales: Verdissimo generates revenue through B2B wholesale sales of preserved flowers, foliage, moss, trees, and decorative products to registered professional customers including wholesalers, florists, garden centers, and interior designers. Customers must be registered to purchase through the webstore, indicating a controlled wholesale distribution model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Verdissimo manufactures and wholesales 100% natural preserved flowers, foliage, moss, and trees for interior design and decoration. Through a proprietary preservation and stabilization process that replaces natural sap with a glycerin-based compound, the company delivers products that maintain the look and texture of live plants for months or years without requiring water, light, pruning, or maintenance.

Product overview

Verdissimo Forever Young SAU is a preserved nature company founded in 1988 in Paris, France, specializing in 100% natural preserved flowers, foliage, moss, and trees for interior design and decoration. The product portfolio consists of five main categories: Flores Preservadas (preserved flowers including roses, peonies, carnations, gardenias, chrysanthemums, orchids), Verdes (foliage including eucalyptus varieties, ruscus, fillers, leaves, branches), Musgo (preserved moss including flat moss, ball moss, lichen), Árboles (preserved trees including topiary, bonsai, plants, shrubs), and Gift (ready-to-gift arrangements). The preservation technology replaces natural sap with glycerin-based compounds, maintaining plant appearance for months or years without water, light, or pruning. The company holds Florverde Sustainable Flowers certification covering cultivation and post-harvest processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Flores Preservadas (Preserved Flowers) Natural flowers subjected to Verdissimo's preservation process in which sap is replaced with glycerin-based compounds, maintaining beauty for months or years without water, light, or pruning. Sold wholesale to florists, wholesalers, interior designers, and garden centers for arrangements, weddings, events, and gifting.
• Verdes (Preserved Greens/Foliage) Preserved foliage and greenery including eucalyptus varieties, ruscus, leaves, branches, and filler stems used to complement preserved flowers in floral arrangements and interior decoration projects. Sold wholesale to professional clients.
• Musgo (Preserved Moss) Preserved moss products including flat moss, ball moss, ball moss XL, and lichen used for vertical gardens, wall coverings, and interior decoration requiring no maintenance. Sold wholesale for commercial and residential design installations.
• Árboles (Preserved Trees) Preserved trees including topiary forms, bonsai varieties, cascading trees, slim eucalyptus/populus forms, shrubs, and plants for interior decoration and events. Sold wholesale to interior designers, decorators, and event professionals.
• Gift (Ready-to-Gift Collections) Ready-to-gift preserved flower arrangements and decorative pieces — including gift-boxed preserved roses such as VRose — designed for immediate gifting occasions. Sold wholesale to florists and retailers.

Quantifiable outcome

• Products maintain beauty for months or even years with appropriate care

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Green DecorumcoreImplementation/ SI/ Consulting PartnerGreen Decorum is the implementation and decoration partner responsible for executing Verdissimo product installations in various projects, including Sushita Café, Aeropuerto de Palma, Panama Jack Elche, and La Vuelta Ciclista a España 2016. They design and install preserved plant compositions using Verdissimo products.
• NaturaCertcoreOthersNaturaCert is the certification body that awarded Verdissimo the full Florverde Sustainable Flowers certification covering both cultivation and post-harvest processes at their Colombia production facility.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Nature Factory: Italian preserved-flowers and foliage manufacturer selling preserved roses, greenery, and moss to wholesale and event customers globally. Directly comparable to Verdissimo on product category, glycerin-based preservation, and B2B wholesale go-to-market.
• Rosaholics: US-based preserved-rose specialist selling long-lasting preserved roses and floral gifts direct-to-consumer and wholesale. Comparable on preserved-rose product line and gift use cases that overlap with Verdissimo's VRose line.
• Afloral: US-based wholesale distributor of preserved flowers, preserved roses, moss, and eucalyptus serving florists, event designers, and interior decorators. Directly comparable on product range and B2B wholesale floral-decor channel.
• Lotus Direct: UK preserved-flower and preserved-plant retailer/wholesaler offering preserved roses, moss, and decorative greenery. Comparable on product mix (preserved flowers, moss, foliage) and professional buyer target segments.
• Florever: Italian preserved-flowers producer offering preserved roses, bouquets, and foliage for events, interior decoration, and wholesale. Closely comparable on preserved-florals manufacturing and European wholesale distribution.

Broad incumbents

• Teleflora: Large floral-gifting network connecting consumers to local florist delivery. Comparable on end-customer occasions (gifting, events) where Verdissimo's Gift products compete, though Teleflora is primarily fresh flowers.
• Interflora: International floral delivery network with member florists across EMEA and beyond, delivering fresh and increasingly preserved arrangements. Comparable on European floral channel and gifting occasions that intersect with Verdissimo's served markets.
• 1-800-Flowers: Major US floral and gift retailer offering fresh and preserved arrangements for gifting and decoration. Comparable on floral gifting occasions and consumer/enterprise gift demand, though operates at much larger scale and with fresh-cut focus.
• Smithers-Oasis: Global floral-industry supplier of foam, postharvest products, and floral-design materials serving florists and wholesalers. Comparable on the B2B floral supply channel but addresses a broader range of floral products beyond preserved plants.

Others

• Smithers-Oasis Floralife: Floral postharvest and care-products division of Smithers-Oasis supplying hydration, nourishment, and preservation products used by florists and growers. Comparable as an ecosystem participant in the floral preservation/care value chain adjacent to Verdissimo's preservation process.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@verdissimo_youngforever
• Facebookfacebook.com/VerdissimoPreservedNature
• LinkedInlinkedin.com/company/verdissimo-preserved-nature

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdissimo Forever Young