Château de La Chaize

What Château de La Chaize does

Château de La Chaize is a family-owned wine-producing estate based in Odenas, France, operating in the Beaujolais region since 1676 and classified as a French national historical monument (Monuments Historiques) since 1972. The estate cultivates 106 hectares of vineyards across four Beaujolais Cru appellations — Brouilly, Côte de Brouilly, Fleurie, and Morgon — organized into 23 cadastral named plots, each vinified and aged separately to express parcel-specific terroir character. Production encompasses prestige monopole cuvées (Clos de La Chaize, Clos de La Chapelle des Bois), parcellary single-plot wines, and Grand Classiques assembly cuvées, supported by gravity-fed winery infrastructure, tronconic concrete and stainless steel tanks, geothermal climate regulation from 28 boreholes at 250m depth, and parcel-level connected weather stations.

The business operates a diversified revenue model anchored in three pillars: (1) wholesale and retail wine distribution through cavistes, importers, restaurants, wholesalers, and direct estate sales at the Odenas property; (2) a dedicated retail and tasting showroom at the Lyon boutique opened in 2023; and (3) wine tourism experiences including guided château and cellar tours, tasting and blending workshops, exclusive afterwork events ("A L'Heure des Jardins"), and gift vouchers. The estate cross-sells into luxury hospitality through a strategic partnership with Villa Maïfa (five-star hotel on Fourvière hill, Lyon), part of the same Groupe Maïfa ownership structure. Customer segments span wine enthusiasts and collectors, oenotourism visitors, fine-dining restaurants and sommeliers, and specialty wine merchants in France and internationally.

Since acquisition by the Gruy family in 2017, the estate has executed a comprehensive restructuring: opening to the public in 2021, achieving first Agriculture Biologique (AB) organic certification in 2022, opening the Lyon boutique in 2023, launching the Châteaux en Beaujolais wine-tourism association, and earning its first star from the Guide des Meilleurs Vins de France (RVF 2026) alongside Decanter and James Suckling recognition.

Name

Château de La Chaize

Legal name

Château de La Chaize

Website

https://www.chateaudelachaize.fr

Company type

Private

Founded year

1676

Operating status

Operating

Headcount range

11–50 employees

Short description

Château de La Chaize is a 350-year-old family-owned wine estate in Odenas, France, producing parcellary Beaujolais Cru wines from 106 hectares across four appellations, serving collectors, fine-dining trade, and wine-tourism visitors through direct estate sales, a Lyon boutique, and wholesale channels.

Ownership category

akta.pro rank

Product category

Premium Beaujolais Wines

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Beaujolais wine production
• Estate-grown wines
• Wine tourism experiences
• Parcellary winemaking
• Premium French vineyards

Headquarters

HQ city

Odenas

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of wines through estate tasting room and Lyon boutique. Sales through wine merchants (cavistes), importers, restaurants, and wholesalers. Products include parcellary cuvées, prestige clos wines, and classic assemblage wines across Brouilly, Côte de Brouilly, Fleurie, Morgon, and Beaujolais Blanc appellations.
2. Wine Tourism Experiences: Tours, tastings, seminars, exclusive events, and workshops (tasting, blending, immersion) at the estate. Gift vouchers for experiences. Partnership with Villa Maïa for combined hospitality packages.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Château de La Chaize is a family-owned wine estate in Odenas, Beaujolais, producing premium wines across 106 hectares of vineyards spanning four Cru appellations (Brouilly, Côte de Brouilly, Fleurie, Morgon) using a parcellary approach with 23 cadastral named plots each vinified separately. The estate also offers wine tourism experiences including guided château tours, tastings, workshops, and curated hospitality packages.

Product overview

Château de La Chaize is a family-owned wine estate producing high-couture wines from Beaujolais since 1676. The product portfolio comprises prestige cuvées (Clos de La Chaize Monopole and Clos de La Chapelle des Bois), parcellary wines from 23 cadastral named plots across four Cru appellations (Brouilly, Côte de Brouilly, Fleurie, Morgon), and Grand Classiques assembly wines. The estate also offers wine tourism experiences including guided Château tours, wine tasting workshops, and the Maïa Hospitality luxury experience. All wines are produced through single-parcel approach with separate vinification to express each terroir's unique character.

Differentiator

Problem solved

Functional benefit

Products and services

• Clos de La Chaize Monopole (Brouilly)

Quantifiable outcome

• First AB-certified Brouilly millésime produced in 2022 after 3-year conversion
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Châteaux en BeaujolaiscoreStrategic or Co-development Partner · 1 January 2023Founding member of the Châteaux en Beaujolais association promoting wine tourism in the region. The association created an exclusive roadbook allowing visitors to discover the region's wine-producing châteaux, with exclusive privileges starting from the second visit. Château de La Chaize participates in this initiative to promote Beaujolais as a premier wine tourism destination.
• Villa MaïacoreStrategic or Co-development PartnerPartnership with 5-star Villa Maïa hotel on Fourvière hill in Lyon for combined hospitality experiences. Offers three-day packages including hotel stay, spa treatment at Belle de Maïa, tour and tasting at Château de La Chaize, and fine dining at the hotel. Part of Groupe Maïa's Heritage & Art of Living division.
• Beaujolais&CominorChannel Partner/ Reseller/ DistributorPartnership for Bojobox subscription box featuring Château de La Chaize wines. Wines packaged for gifting occasions including the Brouilly Les Deux Amis cuvée.
• Didier RepellincoreStrategic or Co-development PartnerChief Architect of French Monuments Historiques overseeing restoration of the estate's buildings. Previously restored Villa Medici (1995-2013) and Hôtel-Dieu in Lyon. Restoration of Château, winery, and gardens under his supervision since 2017 acquisition by Gruy family.
• Emmanuel BourguignonminorOthersSoil analysis conducted by Emmanuel Bourguignon as part of terroir characterization project. Subsoil analysis by Lydia and Bourguignon team.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bouchard Père & Fils: Historic Burgundy producer (est. 1731) with deep vineyard holdings and a parcellary portfolio spanning village to grand cru. Comparable in heritage longevity, single-parcel bottling philosophy, and premium export positioning.
• Albert Bichot: Family-owned Burgundy house with a multi-domaine parcellary portfolio and significant hospitality/visitor infrastructure. Comparable on family ownership, parcel-based bottling, heritage, and the combination of wine production with visitor experience.
• Joseph Drouhin: Burgundy négociant with strong parcellary (vineyard-designate) focus and a notable Oregon operation, sharing La Chaize's emphasis on terroir-expressive single-vineyard wines and heritage-driven premium positioning.
• Château de Pommard: Burgundy wine estate combining a heritage château, premium vineyard holdings, and hospitality-driven wine tourism. Closely comparable to La Chaize on the convergence of French historical-monument branding, single-vineyard viticulture, and visitor experience.
• Maison Louis Jadot: Major Burgundy producer with Beaujolais holdings (incl. Château des Jacques), employing parcellary and domaine-specific bottling. Directly comparable through its parcellary approach, multi-appellation portfolio, and historical brand positioning.

Broad incumbents

• Domaine de la Romanée-Conti: Iconic Burgundy domaine with ultra-premium pricing and unmatched heritage brand. Comparable on French heritage prestige, single-vineyard philosophy, and role as a quality anchor for its category, though at much greater scale.
• Château Mouton Rothschild: Bordeaux first growth with strong heritage brand and museum-driven tourism at the château. Comparable on French historical-monument tourism, prestige wine positioning, and integration of art/culture into the wine brand.
• Domaine Leroy: Ultra-premium Burgundy producer with biodynamic viticulture and scarcity-driven pricing. Comparable through its premium positioning, biodynamic/organic practices, and parcellary bottling approach.

Regional players

• Domaine Marcel Lapierre: Morgon-based Beaujolais domaine regarded as a quality benchmark for the region. Highly comparable on geography and appellation overlap, particularly Morgon, and on the pursuit of expressive, terroir-led Beaujolais.

Others

• Château de Chenonceau: Iconic Loire Valley château with formal gardens (including a Le Nôtre-designed component) and heavy cultural tourism. Comparable as an adjacency on French heritage tourism, formal garden experience, and visitor-driven revenue, though not a wine producer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfr-fr.facebook.com/chateaudelachaize
• LinkedInlinkedin.com/company/domaine-du-ch%C3%A2teau-de-la-chaize
• Instagraminstagram.com/chateaudelachaize

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château de La Chaize