Green Heads

What Green Heads does

Green Heads s.r.o. is a privately held Czech limited liability company headquartered in Prague that operates as a specialized B2B wholesale importer and distributor of plant-based foods and beverages. The company sells exclusively to business customers — including retailers, health-food stores, supermarkets, restaurants, cafés, bars, and hotels — across the Czech Republic, and generates revenue by purchasing plant-based and specialty SKUs from brand owners and reselling them to these accounts at wholesale margins.

The core commercial asset is the B2B e-commerce platform at shop.green-heads.cz, which requires business registration for access and handles catalog, ordering, and fulfillment logistics. The curated assortment covers more than 100 brands across multiple plant-based categories: plant milks (Oatly, Alpro, Minor Figures, Rude Health), ready-to-drink matcha and tea (Moya Matcha, PerfectTed, Ma-cha, ChariTea, Amity), craft kombucha (Prager's, VIGO), next-generation plant-based meats (Juicy Marbles, Redefine Meat, VGTeam, Heura), specialty coffee drinks (Fresh Presso), craft sodas (Fritz-Kola, Club Mate, Living Things, Něcojako, Bohemsca), and other specialty beverages and snacks. Distribution is omnichannel within the domestic Czech market, combining the e-commerce storefront, direct retail supply, and dedicated HORECA distribution.

The go-to-market relies on organic social media (Facebook and Instagram under the handle 'greenheadscz') plus email/newsletter marketing for top-of-funnel awareness, with the e-commerce platform serving as the bottom-of-funnel conversion channel. The company operates on a transaction-based wholesale model with margin markup; pricing is not publicly disclosed and is accessible only to registered business customers. There is no disclosed funding, no parent company, no subsidiaries, and no publicly available revenue, headcount, or ownership information.

Name

Green Heads

Legal name

Green Heads s.r.o.

Website

https://green-heads.cz

Company type

Private

Operating status

Operating

Short description

Green Heads s.r.o. is a Czech B2B wholesale importer and distributor of plant-based foods and beverages, operating an e-commerce storefront that supplies retailers and HORECA businesses with over 100 specialty brands across the Czech Republic.

Ownership category

akta.pro rank

Product category

Wholesale Food & Beverage Distribution

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industries

Organic & Natural Beverage Wholesale (AFAIAJAE), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Plant-based wholesale distribution
• B2B beverage distribution
• Vegan food wholesale
• HORECA beverage supply
• Specialty food importer

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Green Heads generates revenue by importing and distributing plant-based food and beverage products to businesses across the Czech Republic. They purchase products from various brands and resell them to retailers, HORECA (hotels, restaurants, cafes), and other B2B customers with a margin markup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Green Heads is a Czech-based wholesale importer and distributor that specializes exclusively in plant-based foods and beverages. The company sources products from over 100 international and emerging brands (including Oatly, Alpro, Juicy Marbles, Redefine Meat, PerfectTed, Moya Matcha, ChariTea, Club Mate, Fentimans, and others) and resells them at wholesale prices to retail stores, restaurants, cafes, bars, and hotels across the Czech Republic via a registered B2B e-commerce platform.

Product overview

Green Heads is a Czech B2B wholesale distributor specializing in plant-based foods and beverages. The company operates an e-commerce platform (shop.green-heads.cz) for bulk ordering, distributing over 100 brands of specialty drinks and vegan products to businesses including cafes, restaurants, and retailers. The product portfolio spans plant-based milks (Oatly, Alpro, Rude Health), ready-to-drink matcha and tea beverages (Amity, PerfectTed, Moya Matcha, ChariTea), craft kombucha (Prager's, VIGO), plant-based meat alternatives (Juicy Marbles, VGTeam, Redefine Meat), specialty coffee drinks (Fresh Presso), craft sodas (Living Things, Něcojako), and premium matcha powders for professional preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Heads B2B Wholesale E-commerce Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bio Company GmbH: Bio Company operates an organic supermarket chain in Germany built on a curated assortment of organic and plant-based brands, with significant wholesale/sourcing infrastructure behind the retail banner. It is comparable to Green Heads in the curated plant-based assortment and B2B orientation, though with a stronger retail-store presence.
• Country Life: Country Life is a long-established Czech producer, processor and distributor of organic and natural (bio) foods, operating both wholesale and its own retail network. It is a direct peer to Green Heads as a Czech-based specialist importer and wholesaler of organic/plant-based brands serving retailers and HORECA.
• Weiling GmbH: Weiling is a German family-owned organic wholesaler supplying independent organic stores, health food shops and natural food retailers with a deep assortment of bio and plant-based brands. It mirrors Green Heads' specialty organic/plant-based B2B distribution model in a larger and more mature organic market.
• dennree GmbH: dennree is Germany's largest organic food wholesaler, distributing a broad portfolio of bio and plant-based brands to independent organic retailers and HORECA. Its business model — importing and distributing third-party organic/plant-based brands to B2B accounts — is highly comparable to Green Heads' model, but at materially larger scale and in a different geography.
• BioPartner Handels GmbH: BioPartner is a European organic and natural food distributor supplying retailers, gastronomy, and processors with bio, vegan and plant-based brands across multiple countries. Its import-and-distribute model for organic/plant-based brands serving B2B buyers is closely analogous to Green Heads, with a broader geographic footprint.

Emerging players

• Rohlik.cz: Rohlik.cz is a fast-growing Czech online grocery retailer that has built a meaningful plant-based and specialty assortment alongside its main grocery offering. It overlaps with Green Heads on plant-based brand distribution within the Czech market and increasingly serves HORECA-style B2B buyers, but is fundamentally a retailer rather than a pure B2B wholesaler.

Broad incumbents

• Alnatura Produktions- und Handels GmbH: Alnatura is a large German organic and natural products retailer and producer with its own branded assortment sold across a wide store network. It is comparable to Green Heads as an established organic/plant-based operator but is broader in scope (own-brand manufacturing plus national retail) and substantially larger.
• METRO AG: METRO is a major European foodservice and wholesale group serving HORECA and independent retailers across many countries, including the Czech Republic. It is relevant to Green Heads as a much larger incumbent that already distributes plant-based and specialty SKUs to the same HORECA buyer base and could compete directly as plant-based demand grows.

Regional players

• Bioprodukt Italia S.r.l. Bioprodukt is an Italian distributor of organic and natural food products to retailers, with a curated bio/plant-based assortment model similar to Green Heads. It is a useful regional comparison for the wholesale-of-organic-and-plant-based-brands model, although it operates in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenheadscz
• Instagraminstagram.com/greenheadscz
• LinkedInlinkedin.com/company/green-heads-sro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Heads