LES MARAICHERS

What LES MARAICHERS does

Les Maraîchers is a traditional French bistro and brasserie operating since 1912 at 37 Place du Vieux Marché in Rouen, Normandy, directly facing the Église Jeanne d'Arc. The establishment is housed in a building classified as a Monument Historique and is one of the oldest venues on the square, retaining original period features including enamel plaques, a zinc counter, oak flooring, and family photographs dating to 1901. It operates under the legal entity Le Bistrot d'Adrian as a Société en Nom Collectif (SNC) with declared capital of €60,979.61, managed by Prudence Cauvin and Sacha Cauvin.

The business serves two core customer bases: individual diners and tourists seeking authentic Norman cuisine (house duck foie gras, snail dishes, veal head, Saint-Vaast oysters, sea bass) and professional groups or event organizers booking group menus and private events. The venue accommodates up to 120 guests across the main dining room and two private rooms (salle normande and salon), with summer terrace seating and a 24/7 online reservation system. Pricing is structured around à la carte items at €20.00–€21.90, a lunch formula from €15, and tiered group menus (10+ guests) with a complimentary meal per 20 paying guests.

Revenue is generated through in-person dine-in food and beverage sales and private event bookings. Distribution is direct-to-consumer through walk-ins, phone, and online reservation; a channel partnership with Resto-Groupes/Circuit-Groupes drives organized group and tour-operator traffic. The business holds the Normandie Qualité Tourisme label, the Qualité Tourisme badge, and membership in Cafés Historiques d'Europe, and is listed on TripAdvisor, Tables Auberges, and Guide Vert. No technology platform, delivery, or takeout offering is disclosed; operations are run with 1–10 employees.

Name

LES MARAICHERS

Legal name

Le Bistrot d'Adrian

Website

https://lesmaraichers.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Maraîchers is a historic French bistro and brasserie operating since 1912 on Place du Vieux Marché in Rouen, serving traditional Norman cuisine to individual diners, tourists, and professional groups, with private event hosting for up to 120 guests.

Ownership category

akta.pro rank

Product category

Traditional French Restaurant

NAICS

Food Services and Drinking Places (722)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Traditional French cuisine
• Norman bistro
• Group dining services
• Private event hosting
• Historic restaurant

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Traditional dine-in restaurant revenue from food and beverage sales. Customers pay per visit for cuisine including traditional Norman dishes, wines, and specialty items. Additional revenue from private event bookings and group menus.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Les Maraîchers is a historic traditional French bistro and brasserie founded in 1912 and located at 37, place du Vieux Marché in Rouen, France. The restaurant serves traditional Norman and French cuisine to individual diners and tourists through à la carte dining, daily lunch formulas, and seasonal chef's specials. It also offers dedicated group menus, full venue privatization, and reception services for corporate events, private celebrations, and tourist groups.

Product overview

Les Maraîchers is a traditional bistrot and brasserie restaurant operating since 1912, offering a unified dining experience centered on authentic Norman cuisine. The product portfolio consists of the core Brasserie Les Maraîchers restaurant service, complemented by multiple menu offerings (La Carte, Carte des Vins, L'Ardoise du Chef), specialized group dining packages, private event and reception hosting capabilities (accommodating up to 120 guests), an English-language menu for international visitors, and an online reservation system. The restaurant also provides seasonal terrace seating, catering to both individual diners and professional/group events.

Differentiator

Problem solved

Functional benefit

Products and services

• Brasserie Les Maraîchers Dining
• Privatization, Reception, and Group Dining Services

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Resto-Groupes / Circuit-GroupescoreChannel Partner/ Reseller/ DistributorOfficial partner for group restaurant bookings. Resto-Groupes/Circuit-Groupes is a booking platform specifically for group dining, driving tour groups and organized parties to the restaurant. Provides online visibility and booking referrals for group dining services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bouillon Chartier: Iconic Parisian bouillon/bistro with over a century of history, serving traditional French cuisine in a heritage dining hall at accessible prices. Comparable operating model — historic, high-volume, traditional French food targeting both tourists and locals.
• Le Procope: Paris's oldest café (1686) operating as a historic brasserie/restaurant in the Saint-Germain-des-Prés area. Comparable as a centuries-old heritage dining institution preserving original décor while serving classic French cuisine.
• Bouillon Pigalle: Revived traditional Parisian bouillon near Montmartre serving classic French bistro fare in a historic setting. Comparable as a heritage-positioned French bistro with tourist and local dual clientele.
• La Mère Poulard: Historic Norman restaurant at Mont-Saint-Michel operating since 1888, serving traditional cuisine to high tourist volumes with a strong heritage brand. Closely comparable as a heritage-driven Norman bistro/tavern targeting inbound tourists.
• Bistrot Benoit: Classic Parisian bistrot founded in 1912 serving traditional French cuisine with strong heritage credentials (now part of a hospitality group). Closely comparable vintage, cuisine style, and historic positioning to Les Maraîchers.
• Restaurant Gill: Long-standing traditional gastronomic restaurant in Rouen serving Norman cuisine in a heritage setting. Direct local competitor with overlapping tourist clientele on Place du Vieux Marché and similar historic positioning.
• Café de Flore: Historic Parisian café founded in 1887 in Saint-Germain-des-Prés with preserved Belle Époque décor. Comparable heritage positioning, classic French offering, and tourist-heavy clientele to Les Maraîchers.
• La Coupole: Iconic Montparnasse brasserie opened in 1927 with preserved Art Deco décor and traditional French menu. Comparable as a historic Parisian brasserie whose heritage setting is the central brand asset.
• Les Deux Magots: Historic Parisian café in Saint-Germain-des-Prés dating to 1812, operating as both café and restaurant with strong heritage brand. Comparable as a centuries-old heritage dining establishment and fellow member of heritage café associations.
• Brasserie Lipp: Historic Parisian brasserie founded in 1880 on Boulevard Saint-Germain, famous for its preserved zinc counter and Alsatian/Parisian cuisine. Comparable as a heritage-listed brasserie with similar décor and classic French bistro positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/les-maraichers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES MARAICHERS