What VILMEUR does

Vilmers UAB, founded in 1997 and headquartered in Siauliai, Lithuania, is a European made-to-order furniture manufacturer operating as a subsidiary of the NMF group. The company designs and produces soft and hard home furniture — sofas, chairs, comfort chairs, footstools, beds, benches, tables, accessories, and pet accessories — across 100+ active models and 600+ fabric colors, with an average 21-working-day lead time and a 4.5% claim rate. All frames are cut, foamed, upholstered, and finished under one roof using Industry 4.0 production systems built around Lectra's Furniture on Demand automated cut-to-size fabric technology, which has reduced fabric waste by 10% and glue use by 50%, with 100% recycled packaging.

The company sells exclusively through B2B channels — designer sales professionals, design stores, concept showrooms, interior design studios, contract furniture specialists, regional sales agents, distributors, and importers across Europe, the Middle East, and the Americas — supplemented by a self-service B2B customer portal with 2D product configuration, real-time order tracking, claims management, and integrated chat. Vilmers maintains design partnerships with external studios including Ian Archer (UK), Says Who (Denmark), Böttcher & Kayser (Berlin), and Joly Design, and exhibits at premier international fairs (Salone del Mobile, IMM Cologne, MOW, Maison&Objet, High Point Market). Sustainability credentials include eco INSTITUT certification, FSC-accredited production, and OEKO-TEX- and REACH-compliant fabrics, with strategy aligned to 9 of 17 UN Sustainable Development Goals; a new 42,000 m² A++ energy-rated production facility is under construction to support further capacity expansion.

Name

VILMEUR

Legal name

Vilmers UAB

Website

https://vilmers.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Vilmers UAB is a Lithuanian manufacturer, founded in 1997 and part of the NMF group, that designs and produces made-to-order soft and hard home furniture — sofas, chairs, beds, tables and accessories — across 100+ models in 600+ fabric colors for B2B partners (designers, retailers, contract specialists) across Europe, the Middle East, and the Americas.

Ownership category

akta.pro rank

Headquarters

HQ city

Siauliai

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Made-to-Order Furniture Sales: Vilmers generates revenue through designing and manufacturing high-quality, long-lasting furniture made to order. Every piece is built to customer specification — selecting combinations, legs, fabrics, and details. The company offers over 100 active models in more than 600 fabric colors. Furniture is sold through B2B partnerships with designers, retailers, and distributors across Europe, the Middle East and the Americas. Lead time averages 21 working days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vilmers designs and manufactures made-to-order soft and hard home furniture — sofas, chairs, comfort chairs, footstools, beds, benches, tables, and accessories — through a B2B-only model. Every piece is built to customer specification with over 100 active models and 600+ fabric colors, with frames cut, foamed, upholstered, and finished under one roof in Siauliai, Lithuania. Sales are conducted exclusively through a B2B customer portal and a network of designer, retail, and contract furniture partners across Europe, the Middle East, and the Americas.

Product overview

Vilmers is a European furniture manufacturer founded in 1997, part of the NMF group, offering made-to-order furniture with over 100 active models and more than 600 fabric colors. The portfolio spans soft furniture (Sofas, Chairs, Comfort Chairs, Footstools, Beds, Benches) and hard furniture (Tables), plus Accessories and Pet Accessories. Products are designed both in-house and through designer collaborations including Ian Archer (TANSY, LINDEN, SHELL family, COAST, DUNE), Danish studio Says Who (KRELL, MOON, PURE collection), Böttcher & Kayser, and Joly Design. New 2026 collection includes seven sofas (TANSY, ELM, TODD, CALLA, FLORA, MARIGOLD, VERBENA), two beds (PURE FLOW, PURE AIR), and PHANT footstool. The company operates a B2B customer portal with 2D configurator, real-time order tracking, and production management tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas Made-to-order seating collection featuring 93 sofa models including modular, traditional, and contemporary designs, with designer collaborations including Ian Archer (TANSY, LINDEN) and Says Who. Sold to B2B design retail partners, interior designers, and contract furniture specialists.
• Chairs Standard seating collection of 15 chair models featuring Scandinavian-inspired designs with wooden frames and upholstered seating, sold to B2B design retail partners and interior design professionals.
• Comfort Chairs Premium comfort seating line with 9 models including the SHELL family (SHELL, COAST, DUNE, BAY, OASIS, PALM, BURTON CHAIR, MANDARINE, COCOON) featuring ergonomic designs, 360-degree rotation, and zero-gravity functions, designed in collaboration with Ian Archer. Sold to B2B design retail partners and contract furniture specialists.
• Footstools Footrest and accent seating collection of 11 models including ALPHA, BETA, GRACE, JANA, ORLANDO, PUFFBALL, ROUND, ROUND HB, SORREL, TUFT, and PHANT, featuring sculptural designs and customizable options.
• Beds Bed collection of 8 models including CLOUD, Natural Cloud, Natural Life, Natural Light, Natural Moon, Natural Sleep, PURE FLOW, and PURE HARMONY, featuring Active Pocket 7-zone technology, breathable fabrics, edge reinforcement, and storage options.
• Benches Single bench model (COCO) offering a versatile seating solution for living spaces.
• Tables Hard furniture collection of 13 table models including ACORN, BUDDHA, CARAT, CARRY, CEYLON, DAHLIA, FORMAT, GUADUA, IRIS, NESTING, POPPY, QUADRO, and VEIL.
• Accessories Home accessories of 25 products including decorative cushions (Deco series) in Regular, With belt, With piping, With French seam, and With wings styles, neckrests, and batteries for mechanical components.
• Pet Accessories Pet furniture collection of 4 models (BICHON, COLLIE, LITTLE HELPER, SHIBA) designed for pet comfort, including pet bed variants of main furniture lines.
• B2B Customer Portal Digital platform for business partners featuring a 2D product configurator, full range catalog building, product photos and fabric palette access, real-time order tracking through production, claims management with full history, and built-in chat with the Vilmers team.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ian ArchercoreStrategic or Co-development PartnerAward-winning British furniture designer renowned for creating contemporary pieces that balance sculptural form with everyday functionality. Ian Archer brings a distinctive creative vision to the Vilmers collection, combining bold silhouettes, refined proportions, and exceptional comfort. Products designed include TANSY sofa, LINDEN sofa, and the SHELL chair family (including SHELL, COAST, BAY, DUNE, OASIS comfort chairs). His approach is driven by curiosity, craftsmanship, and a passion for designing furniture that is both visually striking and made to be lived with.
• Says WhocoreStrategic or Co-development PartnerRenowned Danish design studio celebrated for its contemporary Scandinavian approach, where simplicity, functionality, and timeless aesthetics define every creation. Says Who is a long-term design partner of Vilmers, creating furniture that balances refined proportions, everyday comfort, and lasting quality. Products include PURE FLOW and PURE HARMONY beds (PURE collection), KRELL chair, and MOON armchair. Their collaborative approach and attention to detail have resulted in designs embodying thoughtful craftsmanship, innovation, and enduring design.
• Böttcher & KayserminorStrategic or Co-development PartnerBerlin-based design studio founded in 2007, recognised for its architectural approach to furniture and product design. Their work explores the relationship between form, material, and function, resulting in pieces that feel both understated and expressive. For Vilmers, the studio translates this philosophy into furniture with clean geometries, refined details, and a contemporary character.
• Joly DesignminorStrategic or Co-development PartnerDesign studio driven by the idea that great furniture should feel as intuitive as it looks. Their designs combine soft, inviting forms with practical functionality, creating pieces that naturally become part of everyday life. In partnership with Vilmers, Joly Design has developed sofas that embody comfort, versatility, and contemporary elegance.
• Universities (Research Partners)minorStrategic or Co-development PartnerVilmers partners with universities to research cleaner, more innovative ways to build furniture. This research supports their goal of eliminating glue use entirely and developing sustainable production methods. The partnerships focus on developing alternative construction techniques that are better for both the environment and worker health.
• LectracoreTechnology or IntegrationLectra provides Furniture on Demand automated production systems used in Vilmers' manufacturing. This technology enables fully automated cut-to-size fabric operations, contributing to the 10% reduction in fabric waste and supporting the company's Industry 4.0 production capabilities.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BoConcept: BoConcept is a Danish global furniture brand offering premium made-to-order and customizable furniture sold through a franchised retail and B2B partner network. Highly comparable to Vilmers in customization-led model, Scandinavian design language, and channel partnership go-to-market.
• Muuto: Muuto is a Danish design brand producing premium Scandinavian-inspired furniture and accessories with designer collaborations, sold through selected retailers and design stores globally. Comparable product philosophy, designer-led collections, and B2B retail distribution.
• Rolf Benz: Rolf Benz is a German premium upholstered furniture manufacturer with made-to-order production and strong contract/hospitality channel presence. Closely comparable to Vilmers in soft furniture specialization, German/European B2B distribution, and made-to-order craftsmanship.
• Bolia: Bolia is a Scandinavian design brand offering customizable premium furniture sold through design stores and B2B partners across Europe. Highly comparable to Vilmers in customization approach, Scandinavian aesthetic, and partnership-led retail distribution.
• Normann Copenhagen: Normann Copenhagen is a Danish design brand offering Scandinavian furniture and accessories with broad international retailer distribution and designer collaborations. Comparable design-driven B2B model and product breadth across soft furniture and accessories.
• Bolia International: Bolia is a Scandinavian design brand offering customizable premium furniture across Europe. Direct competitor in customization model, B2B design store channel, and Scandinavian design aesthetic.

Broad incumbents

• Carl Hansen & Søn: Carl Hansen & Søn is a Danish heritage manufacturer of designer wooden furniture (Wegner, Mogensen, Kjærnulf). Comparable craftsmanship focus, Scandinavian design DNA, and B2B/international distribution through design stores and contract dealers.
• Fritz Hansen: Fritz Hansen is a heritage Danish premium furniture manufacturer with iconic designer collaborations (Arne Jacobsen, Hans Wegner). Comparable made-to-order craftsmanship and premium B2B distribution, but at a higher price tier, broader global recognition, and longer brand heritage.
• Knoll: Knoll is a heritage American premium furniture brand with strong designer heritage and global contract furniture presence. Comparable in B2B/contract distribution, designer-led collections, and premium specification-led sales, though with a broader portfolio including office systems.
• Vitra: Vitra is a Swiss premium furniture company with deep designer collaborations (Eames, Bouroullec) and global B2B distribution including a strong contract furniture business. Comparable in design prestige, contract positioning, and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vilmersuab
• LinkedInlinkedin.com/company/vilmers-uab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VILMEUR