Green Lab Chile

Name

Green Lab Chile

Website

https://greenlabchile.cl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Green Lab Chile is a privately-held Chilean healthy fast-food restaurant chain operating 8 dine-in locations across Santiago and Viña del Mar. It sells customizable bowls, wraps, salads, snacks, and beverages to health-conscious consumers, with secondary corporate catering revenue.

Ownership category

akta.pro rank

Product category

Healthy Fast Food Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industries

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO), Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

Keywords

• Healthy fast food
• Customizable bowls
• Restaurant chain
• Corporate catering
• Plant-based meals

Headquarters

HQ city

Viña Del Mar

HQ country

Chile

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Food and beverage sales: Revenue is generated through one-time food and beverage purchases at 8 physical restaurant locations across Chile. Customers order via online ordering system, dine-in, or takeaway. Corporate event catering is also offered as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Green Lab Chile operates a healthy fast-food restaurant chain offering a modular menu centered on customizable bowls, wraps, salads, and snack bowls (the "Arma tu" line) alongside pre-configured classics, sandwiches, sides, soups, desserts, and beverages. The chain operates 8 physical dine-in and takeaway locations across Santiago and Viña del Mar, supplemented by a website-based online ordering platform and a corporate event catering service, with a Green Coins loyalty program rewarding 3% of each purchase.

Product overview

Green Lab Chile is a healthy fast-food restaurant chain operating across multiple locations in Chile. The company offers a modular product portfolio centered around customizable meal-builder products (Arma tu Bowl, Arma tu Wrap, Arma tu Ensalada, Arma tu Snack Bowl) alongside pre-configured Classics (Carne mechada, Falafel, Pollo crunchy, Wrap Pollo César), a Greenies line of wrap-style items, Korean Spicy sandwiches, seasonal soups (Cremas Naturales, Temporada de Invierno), sides (Acompañamientos), desserts (Postres), and beverages (Bebestibles). Additional offerings include bundled Combos, Extra add-ons for customization, a Green Coins loyalty program, and corporate event catering services. The company operates on a platform powered by GetJusto (logos_justo) for online ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Arma tu Bowl Customizable bowl meal: customers choose rice type, 1 protein, 2 bases, 3 vegetables, 1 topping, and 1 sauce. Starting at $8,490 CLP. Targeted at health-conscious diners in Chile who want a personalized fast-casual meal.
• Arma tu Wrap Customizable wrap meal: customers choose dough type, 1 protein, 2 bases, 3 vegetables, 1 topping, and 1 sauce. Starting at $8,490 CLP. For diners who want a personalized wrapped meal.
• Arma tu Ensalada Customizable salad with a lettuce base: customers choose 1 protein, 2 bases, 3 vegetables, 1 topping, and 1 sauce. Starting at $8,490 CLP. For diners seeking a personalized salad meal.
• Arma tu Snack Bowl Smaller customizable bowl option for lighter appetites. Starting at $5,490 CLP. For diners who want a smaller personalized meal.
• Classic Carne Mechada Pre-configured bowl with shredded beef, brown rice, corn, pebre, caramelized onion, black olives, and BBQ sauce. $7,890 CLP. Targeted at diners wanting a ready-made healthy bowl.
• Classic Falafel Pre-configured bowl with falafel, Green Lab rice, sautéed vegetables, guacamole, cherry tomatoes, crispy onion, and vegan Green Lab sauce. $7,890 CLP. For vegetarian and vegan diners.
• Classic Pollo Crunchy Pre-configured bowl with crunchy chicken, Green Lab rice, lettuce, coleslaw, cherry tomatoes, mozzarella, and yogurt ciboulette sauce. $7,890 CLP. For diners wanting a ready-made chicken bowl.
• Classic Wrap Pollo César Pre-configured wrap with crunchy chicken, cherry tomatoes, red onion, lettuce, parmesan cheese, and Caesar sauce. $7,890 CLP. For diners wanting a ready-made Caesar-style wrap.
• Greenies Line Line of pre-configured wrap-style items including Ave Palta, Chilenito, and Deli Vegano options. Prices starting at $6,990 CLP. For diners wanting a quick grab-and-go wrap.
• Korean Spicy Sandwich Sandwich with sourdough and beetroot bread, Korean crunchy chicken, spicy sauce, coleslaw, and pickled cucumbers. $7,690 CLP. For diners wanting a Korean-style spicy chicken sandwich.
• Combos Pre-configured meal combinations pairing an Arma tu bowl with rustic potatoes and a drink, or a Classic with a drink, plus Greenie combos. Prices range from $8,990 to $10,990 CLP. For diners seeking a complete bundled meal at a set price.
• Cremas Naturales Natural soups including Crema Tomate and Crema Zapallo. $2,990 CLP each. For diners wanting a healthy soup starter or side.
• Acompañamientos Side dishes including Papas Nativas ($4,890), Papas Rústicas ($3,890), Papas Rústicas individuales ($1,990), and Porción de Falafel ($3,490). For diners wanting sides to complement a main dish.
• Postres Desserts including Postre Carrot Cake Bomb, Postre Ferrero Vegano, and Postre Snicker Saludable. $2,990 CLP each. For diners wanting a healthy dessert option.
• Bebestibles Cold beverages including waters, sodas (Pepsi variants), iced teas, Jugo Bless juices, Kombucha options, and Canada Dry. Prices from $1,990 to $3,690 CLP. For diners wanting a beverage pairing with their meal.
• Temporada de Invierno Winter seasonal items including Ensalada Mediterránea ($10,990), Sopa de Cebolla ($2,990), and Sopaipillas del Huerto ($2,990). For diners seeking cold-weather menu specials.
• Green Coins Loyalty Program Customer loyalty program where users accumulate 3% of their purchase value as Green Coins, redeemable at 1 coin = 1 CLP discount on future purchases. For repeat individual customers to incentivize continued patronage.
• Eventos Corporativos (Corporate Catering) Corporate catering and event service offering customizable healthy food options adapted to attendee dietary needs (vegetarian, vegan, traditional). Quote-based pricing. For Chilean companies and organizations hosting events or team gatherings.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweetgreen: US-based healthy fast-casual chain built around customizable grain bowls and warm proteins, with a digital-forward loyalty/ordering stack. Closest conceptual analog to Green Lab's Arma tu builder model and brand positioning.
• CAVA: Mediterranean-inspired fast-casual chain with highly customizable bowls, wraps, and salads and a digital-ordering/loyalty stack. Directly comparable on menu architecture and customization logic.
• Dig: US-based fast-casual chain with fully customizable bowls, plates, and salads built around seasonal vegetables and proteins. Direct comparison on modular menu construction and dietary inclusion.

Broad incumbents

• Pret a Manger: International healthy fast-food/café chain with customizable salads, wraps, and bowls. Comparable in the 'fast + healthy' positioning that Green Lab targets.
• Subway: Global QSR chain with deep Chilean presence, customizable menu, and growing emphasis on healthier options. A primary large-scale competitive threat in the healthy fast-food segment.
• Moe's Southwest Grill: Customizable burrito/bowl fast-casual concept with a 'Welcome to Moe's' inclusive vibe similar to Green Lab's vegetarian/vegan inclusivity message. Comparable customization engine and price tier.
• Chipotle Mexican Grill: Large incumbent fast-casual chain with a highly customizable bowl/burrito/salad model that has added healthier lifestyle bowls (e.g., Lifestyle Bowls). Represents the scaled, well-capitalized version of Green Lab's offering.

Regional players

• Sweetgreen Mexico / Salads Garden MX: Mexico-based healthy fast-casual/salad bowl operators; relevant comparables for Latin American taste profiles, pricing benchmarks, and unit economics in the Spanish-speaking LatAm market adjacent to Chile.
• Verde Vivo: Chilean healthy fast-casual/salad-bowl competitor with a similar customizable bowl format and Santiago footprint. Closest direct in-country peer for share-of-stomach and pricing comparison.
• Bio Store Chile: Chilean health-food retail/restaurant concept focused on organic, vegetarian, and natural products. Local in-country analog illustrating both competitive overlap and the broader Chilean healthy-eating landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenlabchile
• Instagraminstagram.com/greenlabchile
• LinkedInlinkedin.com/company/green-lab-chile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Lab Chile