Happie

What Happie does

Linebet is a privately held online sports betting and casino platform that began operations in 2019 under Curacao Gaming Control Board license OGL/2024/565/0553. The company is owned by ASPRO N.V., a Curacao-registered corporation headquartered operationally in Limassol, Cyprus, with payment processing handled through subsidiaries Talkeetna LTD and MINSI LTD. Linebet offers sports betting (covering cricket, football, tennis, kabaddi, and 2,000+ daily events), online casino (6,000+ slots, 500+ live dealer games), eSports, TOTO, lottery, bingo, virtual sports, and fantasy sports, available across a web platform, Android APK, iOS PWA, and Windows/macOS PC client in 62 languages and 120 payment methods.

The platform's core technology is a web-based wagering system with proprietary tools including Bet Constructor (custom team-vs-team markets), Multi Live (simultaneous multi-event viewing and betting), and MobCash, a mobile EPOS application used by cash agents to process deposits and withdrawals in markets with low card penetration. Distribution is mobile-first, with promotional code acquisition (BD707), a 20,000+ affiliate partner network paying up to 25% commission, celebrity brand ambassadors (cricketer Dawid Malan and footballer Djibril Cissé), and sports partnerships with AS Monaco and Brave Jaguars. The platform reports over 1,000,000 registered users and 120,000+ daily active users, with Bangladesh as the primary market — supported by BDT currency, Bengali/Hindi/English language options, and integration with local payment systems bKash, Nagad, and Rocket.

Revenue is generated through multiple streams: commission margins on sportsbook wagers, house edge on casino and live dealer games, affiliate referral commissions (paid out as a cost of acquisition rather than net revenue), and cash agent transaction fees. The company does not disclose revenue or accept venture investment, and operations are restricted from major Western markets including the UK, US, and EU member states. Headcount is reported at approximately 2,000 employees as of 2025.

Name

Happie

Legal name

ASPRO N.V.

Website

https://linebet-bd.net

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Linebet is a privately held online sports betting and casino platform operating under Curacao license since 2019, serving primarily Bangladeshi users with localized BDT payments, Bengali/Hindi/English support, and 1M+ registered accounts across sportsbook, casino, and eSports verticals.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF), Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)

Keywords

• Online sports betting
• Online casino games
• Esports betting
• Live dealer casino
• Mobile betting platform

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Sports Betting: Commission-based model where Linebet takes a margin on sports betting outcomes. Users place bets on various sports events with odds provided by the platform.
2. Online Casino: Casino games including slots (6,000+ types), live dealer games, table games. Revenue from house edge on casino games.
3. Affiliate Program: Partners earn up to 25% commission from referred users' betting activity. Weekly payments to affiliates.
4. Cash Agent Commission: Cash agents earn percentage commission from deposit and withdrawal processes of players they assist.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Linebet operates an online sports betting and casino platform that takes wagers on 2,000+ daily sports events (cricket, football, tennis, kabaddi, esports and more), offers 6,000+ casino games plus 500+ live dealer games, and supports eSports, TOTO, lottery, bingo, virtual sports, and fantasy sports. The platform is delivered through a multilingual website, dedicated Android and iOS PWA mobile apps, and a Windows/macOS desktop client, with localized BDT currency and Bengali/Hindi support for its core Bangladeshi user base.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Betting Platform Pre-match and live in-play wagering on 2,000+ daily sports events including cricket, football, tennis, kabaddi, horse racing, baseball, table tennis, boxing, and UFC, supporting bet types such as single, combo, system, and the proprietary Bet Constructor; offered to adult consumers in Bangladesh and other permitted markets.
• Online Casino Digital casino with 6,000+ games including slots (e.g., Sweet Bonanza, Plinko, Aviator, Chicken Road, Crazy Time), table games (baccarat, blackjack, andar bahar), and jackpot games, accessed via web and mobile; targets adult consumers seeking RNG-based casino entertainment.
• Live Casino

Quantifiable outcome

• 98.6% payout ratio
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Brave JaguarscoreStrategic or Co-development Partner · 1 January 2025Brave Jaguars is a rising force in competitive sports known for passion and dedication. Linebet supports their journey to become champions through the partnership focused on promoting teamwork and skill development.
• AS MonacoflagshipGTM or Marketing Partner · 1 January 2024AS Monaco is a football club playing in France's main championship and competing for European Cup participation. Partnership brings fans closer to the club while supporting its growth through exclusive content and promotions.
• Dawid MalancoreGTM or Marketing PartnerEnglish cricketer and former top-order batsman who ended his career in 2022. Became Linebet ambassador in April 2024. Known for passion, dedication, and calculated risk-taking.
• Djibril CissécoreGTM or Marketing PartnerFrench footballer who played for Liverpool, Olympique Marseille, and Lazio, and long-time French national team player. Partnership signed in October 2024 to help popularize the brand globally.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 22Bet: Sports betting and casino operator in the same white-label family, offering sports, esports, and casino with comparable payout ratios and affiliate commission structures across similar emerging markets.
• 1xBet: Curacao-licensed global sportsbook and casino operator with a similar product breadth (sports betting, casino, esports, virtual sports) and strong emerging-market focus. Closely comparable in licensing, white-label structure, affiliate-heavy GTM, and target customer profile.
• Mostbet: Curacao-licensed sportsbook and casino operator with overlapping emerging-market focus, similar product breadth, and parallel affiliate-based GTM targeting similar user demographics.
• Stake.com: Online sportsbook and casino operator with comparable product suite (sports, casino, esports) and similar platform scale. Differs in crypto-first positioning but competes in the same white-label-adjacent operator segment.
• Melbet: Another closely related Curacao-licensed sportsbook and casino with comparable product breadth (sports, casino, esports, virtual sports) and a heavy affiliate-driven GTM targeting similar emerging markets.
• Dafabet: Asia-focused online sportsbook and casino operator, particularly strong in markets like Bangladesh and India. Comparable sports betting and casino product offering, similar local-payment and local-language emphasis.
• Betwinner: Sportsbook and casino operator sharing the same white-label/Curacao DNA as Linebet, with similar payout ratios, product suite, and emerging-market distribution. Operates in overlapping geographies including Bangladesh-style markets.

Broad incumbents

• Betway: Global sportsbook and casino operator with established brand presence. Comparable product offering (sports, casino) but typically operates under stricter multi-jurisdictional licensing and serves both regulated and emerging markets.
• Parimatch: Established sportsbook and casino operator with broader geographic reach and stronger brand recognition. Comparable product offering but typically operates under more stringent licensing and serves both regulated and grey markets.
• Bet365: Global leader in online sports betting with extensive sportsbook, casino, and live betting products. Competes for the same end-user wagering activity but operates primarily in regulated markets under top-tier licenses.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/linebet
• Facebookfacebook.com/linebet
• Instagraminstagram.com/linebet
• LinkedInlinkedin.com/company/happie

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happie