Grad Varazdin
Gesta d.o.o., founded 1993 in Varaždin, Croatia, distributes EU-standard water treatment chemicals and pool equipment (robotic cleaners, filters, accessories) to Croatian residential pool owners, industrial clients, and municipal water utilities via direct sales and its shop.gesta.hr e-commerce storefront.
- Company typePrivate
- Founded1993
- HeadquartersVarazdin, Croatia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Grad Varazdin does
Gesta d.o.o., referenced in the firmographic data under the name "Grad Varazdin," is a privately held Croatian limited liability company founded in 1993 and headquartered in Varaždin. Its core business is the distribution of specialty chemicals for drinking water, pool water, process water, and wastewater treatment, alongside the retail sale of pool equipment — primarily robotic pool cleaners sourced from third-party brands (Zodiac, Aiper, Fairland, BWT) plus handheld cleaners, filters, pumps, covers, testing equipment, and accessories. The product range combines commodity chemicals (chlorine, sodium hypochlorite, pH regulators, flocculants, algaecides, activated carbon) with higher-ASP smart robotic units, including app-connected models.
The company serves two principal customer segments in parallel: (i) residential and commercial pool owners procuring maintenance consumables and equipment, primarily through its own e-commerce storefront at shop.gesta.hr; and (ii) industrial and municipal buyers in Croatia — including Jamnica (F&B), Petrokemija Kutina (industrial chemicals), Boxmark (leather manufacturing), Toplice Sv. Martin (thermal spa), ZGH (water utility), and Aquacolors (water park) — purchasing water treatment solutions via direct sales from the Varaždin office. Marketing is limited to organic social (Facebook, Instagram) and a content-marketing blog, with no paid acquisition infrastructure disclosed.
Gesta operates from a single Croatian site with its own warehouse, employs between 1 and 10 people, and has raised no external funding. Revenue is not publicly disclosed; the company has no subsidiaries, no disclosed M&A activity, and no leadership changes on record. Its value proposition rests on three decades of regional experience, EU-standard-certified products, and direct supply chain control, rather than on proprietary technology.
Grad Varazdin firmographics
Firmographics- Name
- Grad Varazdin
- Legal name
- Gesta d.o.o.
- Website
- https://gesta.hr
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gesta d.o.o., founded 1993 in Varaždin, Croatia, distributes EU-standard water treatment chemicals and pool equipment (robotic cleaners, filters, accessories) to Croatian residential pool owners, industrial clients, and municipal water utilities via direct sales and its shop.gesta.hr e-commerce storefront.
- Ownership category
- akta.pro rank
Grad Varazdin industry classification
Industry- Product category
- Water Treatment and Pool Equipment Distribution
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Chemical Manufacturing (325)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Water Treatment & Process Specialty Chemicals (IMAEABAN)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Municipal Drinking Water Treatment Chemicals (IMAEAJAA), Industrial Wastewater Treatment Chemicals (IMAEAJAC), Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
Keywords
Where Grad Varazdin is headquartered
LocationHeadquarters
- HQ city
- Varazdin
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Grad Varazdin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Water Treatment Chemicals: Sale of specialty chemicals for drinking water, pool water, technological water, and wastewater treatment. Products include chlorine, sodium hypochlorite, pH regulators, algaecides, flocculants, and activated carbon.
- Pool Equipment and Supplies: Sale of pool equipment including robots, filters, pumps, cleaning tools, covers, testing equipment, and accessories through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Water treatment chemicals and pool equipment products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Grad Varazdin product offering
Product offeringCore offering
Gesta d.o.o. distributes specialty chemicals for drinking water, pool water, technological water, and wastewater treatment, including chlorine, sodium hypochlorite, pH regulators, algaecides, flocculants, and activated carbon. The company also sells pool equipment such as robotic cleaners (brands including Zodiac, Aiper, Fairland, BWT), handheld vacuums, filters, pumps, and accessories through its own e-commerce platform and physical office in Varaždin, Croatia. Additionally, the company provides water treatment solutions to industrial facilities, municipalities, spas, and water utilities.
Product overview
Gesta d.o.o. operates as a pool equipment and water treatment products retailer under the Grad Varaždin brand. The company offers a comprehensive portfolio of robotic pool cleaners from brands including Zodiac, Aiper, Fairland, and BWT, along with handheld cleaners and pool maintenance chemicals. The product range serves both residential and commercial pool owners with automated cleaning solutions and water chemistry management products.
Differentiator
Problem solved
Functional benefit
Brands
- Gesta Pool Shop: Online shop for pool equipment, chemicals, and accessories operated by Gesta d.o.o.
Products and services
- Robotic Pool Cleaners
Companies that use Grad Varazdin
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Grad Varazdin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grad Varazdin partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Grad Varazdin competitors and assessment
Company assessmentBroad incumbents
- Pentair: Global water treatment and pool equipment manufacturer with a strong European footprint. Overlaps with Gesta on residential/commercial pool equipment (pumps, filters, cleaners) and water-treatment solutions, but at much greater scale and breadth.
- Brenntag: World's largest chemical distributor with a water-treatment segment covering municipal and industrial clients. Comparable as a specialty-chemicals distributor to industrial and municipal accounts like those Gesta serves (Petrokemija, ZGH), though at vastly greater scale.
- Fluidra: Spanish-headquartered global leader in pool and wellness equipment, with a broad chemicals and connected-pool product range. Directly overlapping product categories but operating at much larger scale across multiple continents.
- Kurita Water Industries: Global water-treatment chemicals and solutions provider serving industrial and municipal customers. Comparable on the industrial/municipal water-treatment chemicals side of Gesta's business, though operating at enterprise scale across multiple continents.
- Hayward: Global pool equipment manufacturer offering pumps, filters, robotic cleaners, and chemical automation. Directly competes in the same pool-equipment categories Gesta distributes (e.g., robotic cleaners), with overlapping commercial-pool customer base.
Regional players
- Certikin: UK-based supplier of pool equipment, chemicals, and spares to trade and retail customers. Comparable product mix (chemicals, equipment, accessories) but focused primarily on the UK/Ireland market rather than the Adriatic region.
Direct peers
- Bayrol: German manufacturer of pool and spa water-treatment chemicals (chlorine, pH regulators, algaecides). Directly comparable product portfolio and target customer base (residential and commercial pool owners, hotels, public pools) across European markets.
- SCP Europe: Pan-European distributor of pool and spa equipment, parts, and chemicals. Highly comparable as a multi-brand pool-equipment and chemical distributor serving both retail pool owners and commercial operators in Europe.
- Dinotec: German manufacturer and supplier of pool, spa, and industrial water-treatment equipment and chemistry. Closely comparable in serving both private pool owners and commercial/municipal water-treatment clients with a combined equipment-plus-chemicals offering.
- Chemoform: German producer of specialty chemicals for swimming pool, spa, and industrial water treatment. Directly comparable chemicals portfolio (chlorine, pH, flocculants) and similar European distribution focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grad Varazdin social profiles
Digital presenceGrad Varazdin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grad Varazdin leadership team
Management profileNumber of profiles
Grad Varazdin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grad Varazdin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grad Varazdin
What does Grad Varazdin do?
Gesta d.o.o. distributes specialty chemicals for drinking water, pool water, technological water, and wastewater treatment, including chlorine, sodium hypochlorite, pH regulators, algaecides, flocculants, and activated carbon. The company also sells pool equipment such as robotic cleaners (brands including Zodiac, Aiper, Fairland, BWT), handheld vacuums, filters, pumps, and accessories through its own e-commerce platform and physical office in Varaždin, Croatia. Additionally, the company provides water treatment solutions to industrial facilities, municipalities, spas, and water utilities.
Is Grad Varazdin a public or private company?
Grad Varazdin is a private company. It is classified as unknown and is currently operating.
When was Grad Varazdin founded?
Grad Varazdin was founded in 1993. It employs 1 to 10 people.
Where is Grad Varazdin based?
Grad Varazdin is headquartered in Varazdin, Croatia, in the Europe region.
How does Grad Varazdin make money?
Two revenue lines are on record. Water Treatment Chemicals are the primary driver. The others are pool Equipment and Supplies.
Who are Grad Varazdin's main competitors?
Broad incumbents on record are Pentair, Brenntag, Fluidra, Kurita Water Industries and Hayward. Certikin is listed as a regional player. Direct peers are Bayrol, SCP Europe, Dinotec and Chemoform.
Does Grad Varazdin have an API?
No public API is recorded for Grad Varazdin.
What industry is Grad Varazdin in?
Grad Varazdin's product category is Water Treatment and Pool Equipment Distribution. Its primary akta.pro industry code is IMAEABAN, Water Treatment & Process Specialty Chemicals, with a secondary code of HSAIALAB, Water Testing & Chemical Balancing. Its NAICS code is 32561 and its SIC code is 2842.