Good Crop Gmbh

What Good Crop Gmbh does

Good Crop GmbH is a Munich-based German food company founded in 2020 by Julius and Moritz that sells ready-to-eat organic ancient grains (Urgetreide) and legumes (Hülsenfrüchte) direct-to-consumer through its Shopify store at goodcrop.de. The product line spans approximately 18 single-SKU items — including Rotkorn, Einkorn, Oberkulmer Rotkorn Dinkel, Emmer, Champagner-Roggen, Gelbmehlweizen, Lichtkorn-Roggen, Nackthafer, Schwarze Nacktgerste, Milchhafer, Quinoa, Kichererbsen, Berglinsen, Belugalinsen, Black Turtle Bohnen, Platterbsen, and Lupinen — plus a risotto blend and four curated discovery bundles (Kennenlern Box, Starter Box, Good Crop Box, Bonkers for Beans Box). All products are DE-ÖKO-001 organic certified and prepared using a minimum 12-hour soak followed by sous vide cooking and heat-based sterilization, delivering a 8+ month ambient shelf life without preservatives or refrigeration.

The company's underlying technology is proprietary food processing rather than software: a sous vide + heat preservation workflow that fully cooks grains and legumes in the package, eliminating the 12+ hour soak and long stovetop times typically required for these foods. This enables an open-bag-and-eat convenience proposition, with optional quick warming. Finished products are sourced exclusively from a named network of 10+ German regenerative organic farmers and partner mills (e.g., Drax-Mühle in Rechtmehring, Biohof Lex in Emling, Schulze-Niehoff in Wanzleben), with full farm-to-package transparency.

Good Crop operates a product-led, DTC e-commerce model with one-time purchases and optional subscription/recurring boxes, priced at €2.99 per 250g grain unit or €17.99–€64.50 per box, with shipping via DHL Warenpost/DPD inside Germany. The customer base is health-conscious German consumers seeking convenient, plant-based, sustainable whole-food options. The company is privately held, appears bootstrapped, has no disclosed funding rounds, and ships only within Germany.

Name

Good Crop Gmbh

Legal name

Good Crop GmbH

Website

https://goodcrop.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Crop GmbH is a Munich-based DTC food company that sells ready-to-eat organic ancient grains and legumes, sourced from German regenerative farmers and preserved via sous vide cooking, to health-conscious consumers in Germany through its Shopify online store.

Ownership category

akta.pro rank

Product category

Specialty Organic Whole Foods

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Shelf-Stable Prepared Meals (Ready-to-Eat/Heat) (CRADADAL)

akta.pro secondary industry

Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged) (CRADAAAJ)

Keywords

• Ready-to-eat grains
• Organic legumes
• Ancient grain products
• Shelf-stable whole foods
• Regenerative agriculture foods

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of ready-to-eat organic grains and legumes through their Shopify-powered website. Products sold individually and in curated boxes (Kennenlern Box, Starter Box, Good Crop Box). One-time purchase model with optional subscription box recurring purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Good Crop produces and sells ready-to-eat, shelf-stable organic ancient grains and legumes packaged in single-serve pouches. Products are pre-soaked for at least 12 hours, cooked sous vide to a ready-to-eat state, and preserved through heat sterilization so they need no preservatives or refrigeration while keeping an 8+ month shelf life. The company sells individual SKUs and curated multi-product boxes directly to German consumers via its Shopify online store, with raw materials sourced exclusively from a network of German regenerative-organic partner farmers.

Product overview

Good Crop GmbH is a German food company specializing in ready-to-eat organic ancient grains (Urgetreide) and legumes (Hülsenfrüchte) sourced from German organic farmers. The product line includes single products across two categories: (1) Grains: Rotkorn, Einkorn, Oberkulmer Rotkorn Dinkel, Emmer, Champagner-Roggen, Gelbmehlweizen, Lichtkorn-Roggen, Nackthafer, Schwarze Nacktgerste, Express Urgetreide R!sotto, Milchhafer, and Quinoa aus Deutschland; (2) Legumes: Kichererbsen, Berglinsen, Belugalinsen, Black Turtle Bohnen, Platterbsen, and Lupinen. All products are pre-cooked using sous vide method, packaged in pouches, shelf-stable for minimum 8 months without refrigeration, and made from ingredients grown by German organic farmers using regenerative agriculture. The company also offers bundled product boxes: Kennenlern Box (6 products, €17.99), Starter Box (12 products, €34.99), GOOD CROP Box (24 products, €64.50), and Bonkers for Beans Box (€34.99).

Differentiator

Problem solved

Functional benefit

Products and services

• Rotkorn Ready-to-eat organic Rotkorn (purple wheat) sourced from Germany, pre-cooked sous vide and shelf-stable for a minimum of 8 months; consumed straight from the pouch or quickly warmed as a side dish.
• Einkorn Ready-to-eat organic Einkorn (the oldest cultivated wheat) from Germany, pre-cooked and shelf-stable, marketed for its complex flavor and high micronutrient content including beta-carotene.
• Oberkulmer Rotkorn Dinkel Ready-to-eat organic Oberkulmer Rotkorn Dinkel (spelt) from Germany, an old non-hybridized variety pre-cooked sous vide and shelf-stable for at least 8 months.
• Emmer Ready-to-eat organic Emmer (Zweikorn) from Germany, an ancient grain with a lightly nutty flavor, higher protein than common wheat, and high fiber content, sold pre-cooked and shelf-stable.
• Champagner-Roggen Ready-to-eat organic Champagner-Roggen (Champagne Rye) from Germany, a mild aromatic rye variety pre-cooked sous vide and shelf-stable.
• Gelbmehlweizen Ready-to-eat organic Gelbmehlweizen (yellow flour wheat) from Germany, characterized by a yellow interior from secondary plant compounds and crunchy, almost round grains.
• Lichtkorn-Roggen Ready-to-eat organic Lichtkorn-Roggen (light-grain rye) from Germany, a milder rye variety well suited to organic farming, pre-cooked and shelf-stable.
• Nackthafer Ready-to-eat organic Nackthafer (naked oats) from Germany, a hull-less oat variety with elevated healthy fats and bitter substances, sold pre-cooked and shelf-stable.
• Schwarze Nacktgerste Ready-to-eat organic Schwarze Nacktgerste (black naked barley) from Germany, a hull-less barley with fuller flavor, more pleasant texture, and nuttier taste than conventional barley.
• Express Urgetreide R!sotto Ready-to-eat ancient-grain risotto mix from Germany, blending Rotkorn, Emmer, Lichtkornroggen, and buckwheat; pre-cooked and ready in 5 minutes with liquid to a creamy consistency like polished-rice risotto.
• Milchhafer Ready-to-eat organic Milchhafer (milk oats / oat rice substitute) from Germany, a porridge-style oat product marketed as a rice substitute, pre-cooked and shelf-stable.
• Quinoa aus Deutschland Ready-to-eat organic quinoa grown in Germany, a gluten-free pseudograin sold pre-cooked and shelf-stable.
• Kichererbsen aus Deutschland Ready-to-eat organic chickpeas grown in Germany by farmer Jonas Schulze-Niehoff, a plant-based protein source suitable for salads, hummus, or falafel, pre-cooked and shelf-stable.
• Berglinsen Ready-to-eat organic Berglinsen (mountain lentils) from Germany, with a sweet-savory flavor suited to salads, dal, and lentil bolognese, pre-cooked and shelf-stable.
• Belugalinsen Ready-to-eat organic Beluga lentils from Germany, small deep-black lentils with a mild, slightly nutty flavor and firm texture, a gluten-free plant-based iron source.
• Black Turtle Bohnen Ready-to-eat organic Black Turtle beans from Germany, with savory earthy flavor and creamy texture, a strong source of plant-based protein and fiber.
• Platterbsen Ready-to-eat organic Platterbsen (flat peas / Marrowfat peas) from Germany, mild and slightly sweet with soft-firm texture, rich in fiber, protein, iron, and vitamins.
• Lupinen Ready-to-eat organic Lupinen (lupini beans) from Germany, valued for soil health, currently made from ingredients in conversion to organic farming.
• GOOD CROP Kennenlern Box Discovery bundle of 6 ready-to-eat organic grains and legumes from Germany (Berglinsen, Kichererbsen, Platterbsen, Urgetreide R!sotto, Champagner-Roggen, Rotkorn) priced at €17.99, designed as a low-friction trial of the product range.
• GOOD CROP Starter Box Bundle of 12 ready-to-eat organic grains and legumes from Germany (including Oberkulmer Rotkorn Dinkel, Kichererbsen, Black Turtle Bohnen, Einkorn, Emmer, Milchhafer, Lupinen) priced at €34.99, positioning as a stock-up starter assortment.
• GOOD CROP Box Comprehensive bundle of 24 ready-to-eat organic grains and legumes from Germany with 2x each of 12 varieties (Oberkulmer Rotkorn Dinkel, Kichererbsen, Berglinsen, Black Turtle Bohnen, Rotkorn, Champagner-Roggen, Platterbsen, Einkorn, Emmer, Milchhafer, Lupinen, Urgetreide R!sotto); regular price €71.76, promotional price €64.50.
• Bonkers for Beans Box Specialty bundle focused on ready-to-eat beans and legumes from the Good Crop range, priced at €34.99.

Quantifiable outcome

• Products remain shelf-stable for minimum 8 months after delivery without refrigeration

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Drax-Mühle (Monika Drax)coreStrategic or Co-development PartnerFamily-owned mill in Rechtmehring, Bavaria since 1534. Fourth generation operated by Monika Drax. Cleans and processes all grain products for Good Crop. Over 30 different flour varieties. Known for processing ancient grains including Oberkulmer Dinkel for over 25 years.
• Claudia & Hilarius Häußler (Gallenbach)coreStrategic or Co-development PartnerOrganic farming family in Gallenbach, Bavaria. Grow Emmer, Einkorn, and Oberkulmer Rotkorn Dinkel for Good Crop. Operate farm-to-table restaurant 'Maier Gallenbach'. Practice regenerative agriculture methods. Converted from conventional to organic farming, prioritizing soil health and biodiversity.
• Stefan Jahrstorfer (Vilstaler Ölmühle)coreStrategic or Co-development PartnerCold-pressed sunflower oil producer in Lower Bavaria (Vilstal). Sunflowers for the oil come from their own fields. Provides the sunflower oil used in all Good Crop product recipes.
• Hans Herrneder (St. Wolfgang)coreStrategic or Co-development PartnerOrganic farmer from St. Wolfgang, Bavaria. Closed-loop farm operation producing Rotkorn wheat, Gelbmehlweizen (yellow flour wheat), and Champagner-Roggen (Champagne rye) for Good Crop.
• Marie von Schnehen (Hofgut Klein Schneen)minorStrategic or Co-development PartnerOrganic farmer from Hofgut Klein Schneen in Friedland, Lower Saxony. Grows diverse crops including poppy, lupines, quinoa, chickpeas, buckwheat, and lentils. Focus on working with nature rather than against it.
• Biohof Lex (Lorenz, Bernadette & Raphaela Lex)coreStrategic or Co-development PartnerOrganic pioneer farm in Emling, Bavaria with own mill, grain cleaning facility, and farm shop. Run by Bernadette and Raphaela Lex (daughters of founder Lorenz Lex). Supplies Berglinsen (mountain lentils), lupines, and black barley to Good Crop.
• Jonas Schulze Niehoff (Wanzleben)minorStrategic or Co-development PartnerPioneer organic chickpea farmer in Wanzleben near Magdeburg (Magdeburger Börde region, Saxony-Anhalt). One of the first German farmers to successfully grow high-quality organic chickpeas in Germany, overcoming significant agricultural challenges.
• Antonius Hof und Gärtnerei (Fulda)minorStrategic or Co-development PartnerInclusive organic farm and garden operation in Fulda, Hesse. Operates ecologically and socially as a mixed farm with animals, field crops, and vegetables. Known for sustainable food production of highest quality.
• Familie Brandl (Naturlandhof Brandl, Pastetten)minorStrategic or Co-development PartnerNaturland-certified organic farm in Pastetten, Bavaria. Aubrac cattle herd provides special compost that is key to the exceptional grain quality produced for Good Crop. Also supplies Belugalinsen (beluga lentils) and operates renowned restaurant Tantris.
• Biohof RumpelminorStrategic or Co-development PartnerOrganic farm supplying Platterbsen (flat peas) to Good Crop.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Biona Organic: UK-based organic brand offering canned and dried grains, legumes, and pulses. Comparable in organic certified shelf-stable legume/grain category with similar health-conscious consumer positioning.
• Merchant Gourmet: UK-based brand specializing in ready-to-eat grain pouches (quinoa, lentils, rice). Closest functional peer to Good Crop's RTE pouched format with similar convenience positioning for time-constrained home cooks.
• Clearspring: UK-based organic food brand with range of grains, legumes, and traditional European foods. Comparable in certified organic shelf-stable staples with similar authenticity and sustainability positioning.
• Eden Foods: US-based organic food manufacturer of canned beans, grains, and pantry staples. Comparable in shelf-stable organic grain/legume processing with similar no-additive philosophy, though serving North America rather than Germany.
• Bold Bean Co: UK-based DTC company making ready-to-eat beans in stand-up pouches. Operates in the same shelf-stable RTE legume format as Good Crop but serves UK and select European markets rather than Germany.

Direct peers

• Bauckhof: German organic grain and bakery brand with deep roots in Demeter/biodynamic farming. Comparable to Good Crop in German organic grain sourcing and ancient grain expertise, though with broader product range including flours and mueslis.
• Davert: German organic specialist offering grains, legumes, and rice products. Direct peer in the German organic staple food market with comparable sourcing standards and product categories, though not in RTE pouch format.

Broad incumbents

• Alnatura: Germany's leading organic retail brand and supermarket chain. Comparable in organic food market positioning and German consumer base, though operates at retail scale with private label products rather than specialty DTC.
• Tilda: Established specialty rice and grain brand with global distribution. Comparable in premium grain positioning and international supply chain scale, though focused on rice rather than ancient grains and legumes.
• Rapunzel Naturkost: Major German organic food manufacturer with broad portfolio including grains, legumes, oils, and convenience products. Comparable in German organic sourcing, though far broader in product range and scale than Good Crop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCebf3g9N2sHhJZwv0aGEsA
• Facebookfacebook.com/goodcropfb
• LinkedInlinkedin.com/company/good-crop
• Instagraminstagram.com/goodcrop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Crop Gmbh