COLONY CLUB

What COLONY CLUB does

The Colony Club is a luxury casino, bar, and restaurant located at 24 Hertford Street in Mayfair, London (W1J 7SA), operated by Genting Casinos UK Limited (Company Number: 01519689), the UK land-based casino subsidiary of the publicly listed Genting Group. The venue operates daily from 12pm to 6am and integrates four hospitality experiences into a single property: a casino gaming floor with marble interiors and state-of-the-art gaming equipment; a fine-dining restaurant (open 6.30pm–2am) with à la carte menus pairing cocktails and caviar; a Japanese teppanyaki bar; and a lounge bar (open 6.30pm to late) offering champagne, cocktails, and live DJ entertainment. Supplemental offerings include private gaming rooms ('The Exclusive Experience') for high-stakes members, an Online Casino sub-brand on Genting's digital platform, the My Genting App loyalty product with badges and challenges, and themed events such as Arabic Party Nights and slots tournaments.

The business operates on a transaction-fee revenue model across its three core streams — casino gaming, restaurant dining, and lounge bar — with membership required to claim casino prizes over £2,000. Pricing tiers, membership fees, and average spend are not publicly disclosed. The venue targets affluent luxury lifestyle consumers seeking exclusive gaming, premium dining, and nightlife in central London. Its customer segments are horizontal: anonymous walk-ins for the lounge bar and restaurant, plus a member-driven gaming and private gaming cohort. Distribution is exclusively via the single physical site, supplemented by website-based restaurant reservations, organic social media (Facebook, Instagram), and cross-promotion with Genting's online casino platform. The business holds UK Gambling Commission licence number 537 and is registered in England.

The Colony Club has no proprietary technology platform, no disclosed APIs or SDKs, no app store presence, and no AI/ML capability of any kind. It is a single-location operation with no current evidence of additional physical sites, M&A activity, funding rounds, or material headcount disclosures. Its commercial growth levers are entirely product-, event-, and digital-channel-based rather than location- or acquisition-based, and it is structurally dependent on the Mayfair luxury consumer and the broader Genting Group operating infrastructure.

Name

COLONY CLUB

Legal name

Genting Casinos UK Limited

Website

https://thecolonyclub.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1–10 employees

Short description

The Colony Club is a luxury Mayfair, London casino, restaurant, and lounge bar operated by Genting Casinos UK Limited, offering casino gaming, fine dining, teppanyaki, and nightlife to affluent consumers under a UK Gambling Commission licence.

Ownership category

akta.pro rank

Product category

Luxury Casino & Hospitality

NAICS

Casinos (except Casino Hotels) (71321), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Bars & Pubs (Non-Music) (MPAGAIAC), Urban Casino Hotels (THAGAJAB)

Keywords

• Luxury casino gaming
• Fine dining restaurants
• Teppanyaki bar service
• Cocktail lounge bar
• Private gaming rooms

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Casino Gaming: Gaming floor revenue from table games and casino activities. Membership required for higher-stakes play and to claim prizes over £2,000. Includes promotions like 'Spin For A Million' with prizes up to £1 million.
2. Restaurant Dining: Fine dining restaurant open daily 6.30pm - 2am. Serves international cuisine including teppanyaki. Reservations available via website.
3. Lounge Bar: Lounge bar open daily 6.30pm - Late. Serves cocktails, champagne, and light bar snacks prepared by award-winning chefs. No membership required.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Colony Club operates a luxury casino, restaurant, teppanyaki bar, and lounge bar in a single Mayfair, London venue. It delivers casino gaming on a marble-floored gaming floor with private gaming rooms for high-stakes play, fine dining in its restaurant, Japanese teppanyaki cuisine, and a cocktail/champagne lounge bar with live DJs and award-winning bar snacks.

Product overview

The Colony Club is a luxury Mayfair casino operated by Genting Casinos UK Limited, offering a single unified hospitality experience combining casino gaming, fine dining, and nightlife. The core product is the casino gaming floor, complemented by three food and beverage outlets: the Restaurant (fine dining with à la carte menus), Teppanyaki Bar (Japanese live-cooking cuisine), and Lounge Bar (cocktails, champagne, and live DJs). Additional offerings include Private Gaming/The Exclusive Experience for high-stakes members, an Online Casino sub-brand for digital gaming, the My Genting App loyalty program, and seasonal events such as Arabic Party Nights and the Spin For A Million promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Gaming The Colony Club's main gaming floor featuring marble polished flooring, plush interiors, and state-of-the-art gaming equipment in a luxury Mayfair setting. Open daily 12pm - 6am. Membership is required to claim gaming prizes over £2,000.
• Restaurant Fine dining restaurant open daily 6.30pm - 2am offering carefully curated menus with an experience combining cocktails and caviar. Available to all visitors without membership requirement.
• Teppanyaki Bar Japanese teppanyaki dining experience featuring live cooking entertainment and traditional Japanese cuisine. Located within the venue's restaurant offering.
• Lounge Bar A stylish lounge bar open daily from 7pm featuring champagne, cocktails, live DJs, and light bar snacks prepared by award-winning chefs. Open to all visitors without membership requirement.
• The Exclusive Experience (Private Gaming) Exclusive private gaming rooms offering a more intimate and personalized casino experience for members and high rollers at the Mayfair venue.
• Online Casino Digital extension of The Colony Club brand offering online casino gaming experiences via the Genting online casino platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Genting Casinos UK LimitedcoreOthersThe Colony Club is operated by Genting Casinos UK Limited. The venue is part of the Genting Casinos network, which operates multiple casinos across the UK. Genting Casinos UK Limited is licensed and regulated by the UK Gambling Commission (licence number 537) and is registered in England.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crockfords Club: Historic luxury Mayfair casino (now operated within the Grosvenor/Rank network). Directly comparable as a London luxury casino targeting high-end gaming clientele in the same Mayfair micro-market as Colony Club.
• Aspers Casino Westfield Stratford City: London large-format casino combining table gaming, electronic gaming, restaurants, and bars. Comparable integrated entertainment/gaming venue model in a London destination location.
• The Clermont Club: Members-only Mayfair gaming club offering casino gaming, fine dining, and bar service. Closely comparable members-only luxury Mayfair gaming-and-dining model to Colony Club.
• The Hippodrome Casino: Large central London casino in Leicester Square combining gaming, restaurants, bars, and live entertainment. Comparable integrated gaming + F&B + nightlife operating model at larger scale.
• Genting Hotel & Casino Resorts World Birmingham: Flagship Genting UK integrated resort combining casino gaming, hotel, restaurants, and bars. Directly comparable as a sibling property under the same parent (Genting Casinos UK Limited) and similar integrated entertainment model.
• Maxims Casino Kensington: Central London casino combining gaming with restaurant and bar offerings. Comparable integrated gaming + F&B venue in a London high-spend catchment.
• Les Ambassadeurs Club: Members-only luxury casino on Hamilton Place, Mayfair. Closest direct competitor in the Mayfair luxury gaming segment, serving a similar high-net-worth, gaming-and-dining customer.
• The Ritz Club: Luxury casino attached to The Ritz London hotel in Piccadilly. Comparable premium-positioning, affluent clientele, and integrated gaming + dining + bar experience.

Broad incumbents

• Grosvenor Casinos (The Rank Group): Largest UK multi-site casino operator (Rank Group). Comparable as a UK regulated casino chain with both gaming floors and integrated food & beverage offerings across multiple locations.
• Metropolitan Gaming: Multi-site UK casino operator with London properties offering table gaming, slots, restaurants, and bars. Comparable UK regulated casino operator competing for the same London gaming market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/colonyclubmayfair
• Instagraminstagram.com/thecolonycasinomayfair
• LinkedInlinkedin.com/company/the-colony-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLONY CLUB