Metropolitan Gaming
Metropolitan Gaming is a London-based casino-entertainment operator running four premium London venues (Metropolitan Mayfair, Empire Casino, The Sportsman Casino, Park Lane Club) serving high-value patrons with table games and a branded digital platform, metgaming.com.
- Company typePrivate
- Founded1965
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Metropolitan Gaming does
Metropolitan Gaming is a UK-based, privately held casino-entertainment operator founded in 1965, headquartered in London, with a reported headcount of 1,001–5,000 employees. The company runs a portfolio of four premium London casino venues — Metropolitan Mayfair, Empire Casino in Leicester Square, The Sportsman Casino, and Park Lane Club — concentrated in high-traffic, high-rent locations with limited new-license supply, serving premium casino patrons across both in-person and digital channels.
The company's offering combines physical casino operations with digitally enabled content. Its core proprietary products are MONOPOLY Blackjack Progressive, a branded progressive table game launched under exclusive Hasbro licensing via partner Galaxy Gaming and featuring randomly awarded multipliers up to 10x, and M!Live Empire Casino Roulette, an Over-The-Table live dealer product live-streamed from Empire Casino in partnership with Evolution's Ezugi. Technology components include live streaming infrastructure for OTT roulette and a proprietary digital storefront, metgaming.com, where the company plans to extend its live-dealer product and distribute it globally through the Ezugi network.
Metropolitan Gaming's revenue model is transaction-fee based, derived from physical table-game play at its venues and online gaming at metgaming.com. The company does not publicly disclose pricing. Its go-to-market blends operated retail (the four venues), an owned digital channel, and partner-led distribution (Galaxy Gaming for branded content, Ezugi for live-dealer network reach). The customer base is segmented as premium casino patrons served through high-end London venues and, increasingly, the company's digital platform.
Metropolitan Gaming firmographics
Firmographics- Name
- Metropolitan Gaming
- Website
- https://metropolitangaming.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Metropolitan Gaming is a London-based casino-entertainment operator running four premium London venues (Metropolitan Mayfair, Empire Casino, The Sportsman Casino, Park Lane Club) serving high-value patrons with table games and a branded digital platform, metgaming.com.
- Ownership category
- akta.pro rank
Where Metropolitan Gaming is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Metropolitan Gaming business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Casino Gaming Operations: Revenue from physical casino table games including MONOPOLY Blackjack Progressive and live roulette offerings at Metropolitan Gaming venues
- Online Gaming: Digital gaming revenue through metgaming.com platform offering live-streamed casino games, with expansion planned across Ezugi network
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Metropolitan Gaming product offering
Product offeringCore offering
Metropolitan Gaming operates a portfolio of four premier London casino venues—Metropolitan Mayfair, Empire Casino in Leicester Square, The Sportsman Casino, and Park Lane Club—offering premium in-person table gaming experiences including exclusive branded games such as MONOPOLY Blackjack Progressive. The company also delivers an omnichannel gaming experience through its digital platform metgaming.com, featuring live-streamed casino products like M!Live Empire Casino Roulette in partnership with Evolution's Ezugi.
Product overview
Metropolitan Gaming operates premier casino venues in London offering table gaming experiences. The company provides MONOPOLY Blackjack Progressive, a branded progressive table game featuring multipliers up to 10x, available at four London venues (Metropolitan Mayfair, Empire Casino, The Sportsman Casino, and Park Lane Club). Additionally, the company offers M!Live Empire Casino Roulette, an Over-The-Table live dealer Roulette product delivered in partnership with Evolution's Ezugi, available through its digital platform metgaming.com.
Differentiator
Problem solved
Functional benefit
Brands
- Metropolitan Mayfair: Premier casino venue in London operated by Metropolitan Gaming.
- Empire Casino
- The Sportsman Casino
- Park Lane Club
Products and services
- MONOPOLY Blackjack Progressive A progressive casino table game featuring Mr. MONOPOLY randomly awarding multipliers up to 10x on selected hands. Developed under exclusive licensing agreement with Hasbro, marking the debut of MONOPOLY-branded progressive table games in the UK market. Available at all four London venues.
- M!Live Empire Casino Roulette An Over-The-Table (OTT) Roulette game streamed live from Empire Casino in Leicester Square, London, delivered in partnership with Evolution's Ezugi. Available via metgaming.com with plans to expand across the wider Ezugi network.
- Metropolitan Mayfair Casino Premier casino venue in Mayfair, London, operated by Metropolitan Gaming, offering premium casino gaming experiences.
- Empire Casino Leicester Square Casino venue in Leicester Square, London, operated by Metropolitan Gaming. Serves as the studio location for the live-streamed M!Live Empire Casino Roulette OTT product, bridging physical casino atmosphere with digital accessibility.
- The Sportsman Casino London casino venue operated by Metropolitan Gaming, offering table games including MONOPOLY Blackjack Progressive.
- Park Lane Club London casino venue operated by Metropolitan Gaming, offering premium casino gaming experiences including MONOPOLY Blackjack Progressive.
Companies that use Metropolitan Gaming
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Metropolitan Gaming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Metropolitan Gaming partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Galaxy GamingcoreGalaxy Gaming and Metropolitan Gaming launched MONOPOLY Blackjack Progressive across London venues, marking the debut of MONOPOLY-branded progressive table games in the UK. Galaxy Gaming developed the game under exclusive Hasbro licensing, with Metropolitan Gaming providing the venue network.
- HasbroflagshipHasbro granted exclusive licensing to Galaxy Gaming for MONOPOLY casino table games, enabling the launch of MONOPOLY Blackjack Progressive at Metropolitan Gaming venues. This brings the iconic consumer board game brand into the UK casino gaming space.
- Evolution's EzugicoreEvolution-owned Ezugi partnered with Metropolitan Gaming to launch M!Live Empire Casino Roulette, an Over-The-Table live dealer game streaming from Empire Casino in Leicester Square. Initially available via metgaming.com with expansion planned across the Ezugi network.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Metropolitan Gaming competitors and assessment
Company assessmentBroad incumbents
- Wynn Resorts: Wynn Resorts operates luxury casino resorts and Wynn Interactive, directly comparable to Metropolitan Gaming's premium positioning in Mayfair and Park Lane, with overlap in high-end table-game experiences and digital extension of the brand.
- Flutter Entertainment: Flutter operates Paddy Power and Sky Betting in the UK along with global brands like FanDuel, with growing casino and live-dealer verticals. Comparable as a broad incumbent competing for the same UK digital and omnichannel casino wallet, though heavier in sports betting.
- Entain plc: Entain operates Ladbrokes, Coral and PartyCasino in the UK and global digital gaming brands, directly comparable to Metropolitan Gaming's digital and live-dealer ambitions while operating at much larger scale as a broad incumbent.
- MGM Resorts International: MGM Resorts operates a global portfolio of destination casino resorts and BetMGM digital gaming, overlapping with Metropolitan Gaming in branded casino experiences and omnichannel table-game content distribution. Comparable as a broad incumbent in integrated casino and gaming entertainment.
- Caesars Entertainment: Caesars Entertainment is a global land-based and digital casino and hospitality incumbent whose UK-facing digital operations and international gaming brands compete in the same omnichannel gaming space as Metropolitan Gaming, albeit at vastly greater scale.
Others
- Evolution AB: Evolution is Metropolitan Gaming's technology partner via Ezugi for the OTT live roulette product, and is the dominant global B2B live-dealer casino provider. It is an ecosystem enabler and indirect competitor for live-dealer casino content rather than a direct retail competitor.
- Galaxy Gaming: Galaxy Gaming is the developer and licensor of the MONOPOLY Blackjack Progressive launched at Metropolitan Gaming venues. It is a B2B table-game content supplier rather than a venue operator, making it an ecosystem partner with partial category overlap in casino table-game IP.
Direct peers
- The Rank Group: The Rank Group operates Grosvenor Casinos, the largest UK casino chain, directly competing with Metropolitan Gaming's London venues for the same domestic land-based casino customer base. Both are UK-focused omnichannel gaming operators with physical casinos and growing digital arms.
- Genting UK: Genting UK operates a portfolio of regional and city-centre casinos across the UK, directly overlapping with Metropolitan Gaming's standalone urban casino model in similar UK geographies. Comparable on venue count, UK regulatory exposure, and table-game-led offering.
Emerging players
- Playtech: Playtech is a B2B and B2C gambling technology provider with UK-licensed digital casino operations and live-dealer content. Comparable to Metropolitan Gaming's digital arm as an emerging player in regulated online casino and live-dealer distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Metropolitan Gaming social profiles
Digital presenceMetropolitan Gaming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metropolitan Gaming leadership team
Management profileNumber of profiles
Metropolitan Gaming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metropolitan Gaming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metropolitan Gaming
What does Metropolitan Gaming do?
Metropolitan Gaming operates a portfolio of four premier London casino venues—Metropolitan Mayfair, Empire Casino in Leicester Square, The Sportsman Casino, and Park Lane Club—offering premium in-person table gaming experiences including exclusive branded games such as MONOPOLY Blackjack Progressive. The company also delivers an omnichannel gaming experience through its digital platform metgaming.com, featuring live-streamed casino products like M!Live Empire Casino Roulette in partnership with Evolution's Ezugi.
Is Metropolitan Gaming a public or private company?
Metropolitan Gaming is a private company. It is classified as unknown and is currently operating.
When was Metropolitan Gaming founded?
Metropolitan Gaming was founded in 1965. It employs 1,001 to 5,000 people.
Where is Metropolitan Gaming based?
Metropolitan Gaming is headquartered in London, United Kingdom, in the Europe region.
How does Metropolitan Gaming make money?
Two revenue lines are on record. Casino Gaming Operations are the primary driver. The others are online Gaming.
Who are Metropolitan Gaming's main competitors?
Broad incumbents on record are Wynn Resorts, Flutter Entertainment, Entain plc, MGM Resorts International and Caesars Entertainment. Others are Evolution AB and Galaxy Gaming. Direct peers are The Rank Group and Genting UK. Playtech is listed as an emerging player.
Does Metropolitan Gaming have an API?
No public API is recorded for Metropolitan Gaming.