Go Inc.
Go Japan Inc. is a Tokyo-based telecommunications and e-commerce company providing multilingual SIM cards, pocket Wi-Fi, and mobile devices primarily to foreign residents in Japan, supported by telecom agency partnerships with SoftBank, NTT, and docomo.
- Company typePrivate
- Founded2016
- HeadquartersTokio, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Go Inc. does
Go Japan Inc. is a privately-held Tokyo-based telecommunications and e-commerce company founded in May 2016 that provides mobile connectivity, devices, and complementary services primarily to foreign residents in Japan. Its flagship brand, GOJAPAN Mobile, offers a portfolio of SIM card products — TALK SIMCARD (3-in-1 voice/SMS/data), DATA SIMCARD (data-only, up to 150 Mbps), and TRAVEL SIMCARD (physical and eSIM for short-term visitors) — together with HUAWEI and FUJI pocket Wi-Fi devices and OPPO/Umidigi smartphones (including new and refurbished units since January 2024). Customer support is delivered in up to 10 languages via a multinational workforce, and onboarding has been digitized through a third-party LIQUID eKYC integration using IC chip reading and facial recognition (Type II method under Japan's mobile-phone anti-fraud regulations), enabling fully online SIM registration.
The company makes money through a mix of hardware sales (SIMs, pocket Wi-Fi, smartphones), telecom agency commissions earned as a SoftBank secondary agent, NTT Hikari Collaboration partner, and MVNO docomo reseller, and a small but growing financial-services line via Go Japan Credit Card (launched June 2022). Distribution spans direct sales (website, phone, Tokyo office), e-commerce marketplaces (Amazon Japan, Rakuten), and B2B/corporate contracts. Customer acquisition relies heavily on community engagement — sponsorship of major diaspora cultural festivals (Philippine Expo, Cambodia Festival, Vietnam Festival, Latin America Festival) and proprietary community sports events (Go Japan Spring Cup). The company has cumulatively served over 100,000 foreign customers, employs approximately 40 people (as of August 2025), is registered capital 50 million JPY, and remains founder-controlled with no external funding rounds recorded.
The business model is operationally proven but modest in scale. It is bootstrapped, registered as a telecommunications carrier (A-29-16104), and is increasingly diversifying into adjacent verticals (financial services, refurbished devices) while deepening community-led marketing to sustain incremental growth within its niche.
Go Inc. firmographics
Firmographics- Name
- Go Inc.
- Legal name
- Go Japan株式会社
- Website
- https://www.gojapan.ne.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Japan Inc. is a Tokyo-based telecommunications and e-commerce company providing multilingual SIM cards, pocket Wi-Fi, and mobile devices primarily to foreign residents in Japan, supported by telecom agency partnerships with SoftBank, NTT, and docomo.
- Ownership category
- akta.pro rank
Go Inc. industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Agents for Wireless Telecommunications Services (517122), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Radiotelephone Communications (4812), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)
- akta.pro secondary industries
- Wearables & Personal Electronics Distribution (CRAOACAI), SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG), Carrier Billing & Telco Mobile Money (FSAMAEAD)
Keywords
Where Go Inc. is headquartered
LocationHeadquarters
- HQ city
- Tokio
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Go Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- SIM Card Sales: Sales of voice/data SIM cards and travel SIM cards (both physical and eSIM) to foreign residents and Japanese customers. Includes TALK SIMCARD (3in1 SIM with call, SMS, internet), DATA SIMCARD, and TRAVEL SIMCARD product lines.
- Pocket Wi-Fi Rental and Sales: Rental and sales of mobile Wi-Fi devices including HUAWEI POCKET WIFI (up to 12 hours battery life) and FUJI POCKET WIFI (up to 20 hours Wi-Fi / 24 hours Bluetooth).
- Mobile Device Sales: Sales of smartphones including OPPO A55s, RENO 5A, and Umidigi A13S. Both new and second-hand/refurbished smart devices are sold.
- Telecom Agency Commissions: Commission revenue from operating as SoftBank secondary agent (SIM, WiFi, internet sales) and NTT Hikari Collaboration partner, as well as MVNO docomo line sales.
- General Sales Business: Started in June 2020, the comprehensive sales business includes various imported products and proprietary developed goods sold to both foreign and Japanese customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sales/Operations Position - Contract Employee |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Go Inc. product offering
Product offeringCore offering
Go Japan sells mobile telecommunications products including voice/data/travel SIM cards (TALK SIMCARD, DATA SIMCARD, TRAVEL SIMCARD), pocket Wi-Fi rental devices (HUAWEI and FUJI brands), and smartphones (OPPO A55s, OPPO RENO 5A, Umidigi A13S), alongside a credit card service. The company operates as a SoftBank secondary agent, NTT Hikari Collaboration partner, and docomo MVNO reseller, delivering these offerings with multilingual customer support in 10 languages to foreign residents and Japanese customers across Japan.
Product overview
Go Japan Inc. is a telecommunications services company offering a unified portfolio centered on the GOJAPAN Mobile brand. The core offering consists of SIM card products — TALK SIMCARD (3-in-1 with voice/SMS/data), DATA SIMCARD (data-only up to 150 Mbps), and TRAVEL SIMCARD (physical SIM and eSIM for short-term visitors) — supplemented by HUAWEI and FUJI branded pocket Wi-Fi devices. The company also sells smart devices including the OPPO A55s, OPPO RENO 5A, and Umidigi A13S, with new and used/refurbished device sales added in 2024. Supporting services include LIQUID eKYC (integrated digital identity verification for online SIM registration) and a Go Japan Credit Card service (launched 2022). Products serve both foreign residents in Japan (primary segment, supported in up to 10 languages) and Japanese individual and corporate customers. Sales are conducted through direct channels, Amazon, and Rakuten marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- TALK SIMCARD 3-in-1 SIM card with voice calling, SMS, and internet functionality, compatible with SIM-free devices including pocket Wi-Fi, mobile phones, and tablets. Offers unlimited or 10-minute call plans with high-speed data, targeted at foreign residents and Japanese customers needing combined voice and data service.
- DATA SIMCARD Data-only SIM card for SIM-free devices (pocket Wi-Fi, mobile phones, tablets), operating on Japan's largest network with high-speed data up to 150 Mbps. Targeted at users needing mobile broadband without voice or SMS service.
- TRAVEL SIMCARD Short-term travel SIM card with easy setup, available in both physical SIM and eSIM formats. Plans are selectable based on country, duration, and data capacity to suit individual travel needs, targeting tourists and short-term visitors to Japan.
- HUAWEI POCKET WIFI Pocket Wi-Fi device with refined design offering up to approximately 12 hours of continuous use on a single charge. Supports LTE high-speed data and is suitable for online shopping, online gaming, and general internet use on the go.
- FUJI POCKET WIFI Pocket Wi-Fi device with extended battery life, providing up to 20 hours of Wi-Fi use and up to 24 hours of Bluetooth use. Lightweight design at approximately 128g, ideal for on-the-go connectivity.
- OPPO A55s Smartphone with 6.5-inch HD display, 3GB RAM/64GB ROM (expandable to 256GB), Qualcomm Snapdragon 610, 5000mAh battery, and quad camera setup (12MP main + 8MP ultra-wide + 2MP portrait + 2MP). Runs ColorOS 6.0.1 based on Android 9.
- OPPO RENO 5A Smartphone with 6.4-inch OLED display, 6GB RAM, 64GB ROM (expandable to 256GB), Qualcomm Snapdragon 710, 3600mAh battery. Features 16MP + 200MP rear cameras and 2500MP front camera. Runs ColorOS 6 based on Android 9.
- Umidigi A13S Budget smartphone with 6.7-inch HD display, 4GB RAM, 32GB ROM (expandable to 64GB), Quadcore CPU, 5150mAh battery, 16MP primary camera and 8MP front camera. Runs Android 11.
- Go Japan Credit Card Service Credit card service launched in June 2022, expanding Go Japan's offering beyond telecom into financial services for its target customer base of foreign residents and Japanese customers.
Quantifiable outcome
- Served over 100,000 foreign customers in Japan
- +1 more outcomes
Companies that use Go Inc.
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Go Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature1 record
Go Inc. partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Liquid Inc.coreLiquid Inc. provides LIQUID eKYC online identity verification service to Go Japan Mobile. The integration enables fully digital SIM card application process using IC chip reading and facial recognition technology, reducing approval times and enhancing fraud prevention for customer onboarding.
- RIA Kyodai RemittanceminorInternational money transfer service sponsor for Go Japan Spring Cup 2026 futsal tournament. A Japan-based remittance company connecting families worldwide with multilingual support.
- SBI RemitminorInternational money transfer company sponsor for Go Japan Spring Cup 2026. Established in 2010, providing fast and secure remittance services worldwide.
- ROJI International Group Co., Ltd.minorLogistics company sponsor for Go Japan Spring Cup 2026, connecting Japan and Cambodia through integrated transaction and settlement platform.
- Tomomi Mahob Khmer (TMK Food)minorCambodian food products retailer in Shiga Prefecture, Japan, providing authentic Cambodian ingredients. Sponsor for Go Japan Spring Cup 2026.
- Cambodia-Japan Kibou Association (CJKA)minorOrganization dedicated to strengthening bilateral relations between Cambodia and Japan in trade, education, tourism, and cultural exchange. Sponsor for Go Japan Spring Cup 2026.
- Tokyo CheapominorMedia partner for Go Japan Spring Cup 2026. Japan's guide for affordable dining, attractions, shopping in Tokyo.
- Portal JepangminorMedia partner for Brazilian community in Japan, covering living information, behavior, culture, education, company introductions, products, and tourism.
- Charmya MediaminorMedia partner for Burmese community in Japan, providing essential news and insights about Japan for Myanmar audiences.
- X-Sport KhmerminorCambodian digital sports media platform media partner. Provides timely news, match updates, and coverage of sporting events.
- Cambodian Students' Association in Japan (CSAJ)minorMedia partner for Go Japan Spring Cup 2026. Founded in 1994 by Cambodian MEXT scholarship students, supporting Cambodian students in Japan.
- SoftBankcoreSoftBank secondary agent relationship. Go Japan sells SIM cards, Wi-Fi, and internet services as authorized SoftBank agent since November 2017.
- NTT (光コラボレーション)coreNTT Hikari光 Collaboration partner since January 2018. Go Japan sells NTT fiber optic internet services as authorized partner.
- docomo (MVNO)coreMVNO docomo line sales since December 2017. Go Japan resells NTT docomo mobile network services.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Go Inc. competitors and assessment
Company assessmentDirect peers
- IIJmio (Internet Initiative Japan): One of Japan's largest MVNOs, reselling mobile connectivity on the docomo network. Comparable to Go Japan as a Japan-based wireless reseller/agent, though IIJmio targets the broader Japanese market rather than foreign residents specifically.
- Mobal: Mobile services company focused on travelers and expats, offering SIM cards and short-term connectivity in Japan and other destinations. Directly comparable to Go Japan's travel SIM and foreigner-focused SIM offerings.
- Sakura Mobile: Japan-based mobile service provider specializing in SIM cards, pocket Wi-Fi, and smartphones for foreign residents and travelers in Japan. Closely comparable to Go Japan in target market (foreign nationals in Japan), product mix (SIM/Wi-Fi/devices), and multilingual support model.
- b-mobile (Japan Communications Inc.): Japanese MVNO offering data and voice SIM cards, including travel-oriented SIM products for visitors to Japan. Comparable to Go Japan as a SIM-focused wireless reseller with overlap in the foreign-visitor segment.
- Ubigi: Global eSIM provider targeting international travelers with data plans across 200+ destinations including Japan. Directly comparable to Go Japan's TRAVEL SIMCARD (physical + eSIM) offering and competes for the same inbound traveler segment.
- Airalo: Global eSIM marketplace offering travel data plans for 200+ countries, including Japan. Comparable to Go Japan's travel SIM business and increasingly relevant as eSIM adoption among foreign visitors to Japan accelerates.
Broad incumbents
- Y!mobile (SoftBank): SoftBank's mass-market mobile sub-brand. As Go Japan operates as a SoftBank secondary agent, Y!mobile is both an upstream partner and indirect competitor offering low-cost SIM and smartphone plans to similar price-sensitive customers.
- Rakuten Mobile: Major Japanese MNO that Go Japan also resells (Rakuten line sales started June 2023). Operates as a full mobile network operator and overlaps with Go Japan on SIM and device offerings, while competing for the same foreign-resident and price-sensitive segments.
- NTT docomo: Japan's largest MNO and one of Go Japan's wholesale network partners (MVNO docomo line sales since Dec 2017). Comparable as the upstream carrier whose network Go Japan resells, while also competing for end customers with their own multilingual initiatives.
Regional players
- AEON Mobile: Japan-based low-cost mobile brand operating on the docomo network, with retail distribution through AEON group stores. Comparable to Go Japan as a price-focused wireless reseller, though primarily serves the Japanese mass market rather than foreign residents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Inc. social profiles
Digital presenceGo Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Go Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Go Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Inc.
What does Go Inc. do?
Go Japan sells mobile telecommunications products including voice/data/travel SIM cards (TALK SIMCARD, DATA SIMCARD, TRAVEL SIMCARD), pocket Wi-Fi rental devices (HUAWEI and FUJI brands), and smartphones (OPPO A55s, OPPO RENO 5A, Umidigi A13S), alongside a credit card service. The company operates as a SoftBank secondary agent, NTT Hikari Collaboration partner, and docomo MVNO reseller, delivering these offerings with multilingual customer support in 10 languages to foreign residents and Japanese customers across Japan.
Is Go Inc. a public or private company?
Go Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Inc. founded?
Go Inc. was founded in 2016. It employs 11 to 50 people.
Where is Go Inc. based?
Go Inc. is headquartered in Tokio, Japan, in the Asia region.
How does Go Inc. make money?
Five revenue lines are on record. SIM Card Sales are the primary driver. The others are pocket Wi-Fi Rental and Sales, mobile Device Sales, telecom Agency Commissions and general Sales Business.
Who are Go Inc.'s main competitors?
Direct peers on record are IIJmio (Internet Initiative Japan), Mobal, Sakura Mobile, b-mobile (Japan Communications Inc.), Ubigi and Airalo. Broad incumbents are Y!mobile (SoftBank), Rakuten Mobile and NTT docomo. AEON Mobile is listed as a regional player.
Does Go Inc. have an API?
No public API is recorded for Go Inc..
What industry is Go Inc. in?
Go Inc.'s product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAAAD, Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs), with a secondary code of CRAOACAI, Wearables & Personal Electronics Distribution. Its NAICS code is 517122 and its SIC code is 4812.