Good Planet Innovation Llc

What Good Planet Innovation Llc does

Good Planet Innovation LLC is a Los Angeles-based B-corporation founded in 2010 by Michael Kaliski that provides production sustainability consulting, regenerative storytelling, and ethical brand integration services to the entertainment industry. The firm serves commercials, films, television, music videos, and live events, with a reported track record of 260+ productions and cumulative impact metrics including 9,788 tons of carbon reduced, 87 tons of waste diverted, 225,000+ plastic bottles eliminated, 38,000+ meals donated, and 4,020 lbs of e-waste collected. Operations are distributed across regional managers in the West Coast, East Coast, Australia, and Latin America, with claimed global service coverage.

The company operates three core service lines: Production Sustainability (Green Your Set), which delivers end-to-end sustainability solutions spanning pre-production planning, on-site Eco-PAs and Sustainability Coordinators, zero-waste protocols, solar/electric generators, EV transportation coordination, and post-production impact reporting; Regenerative Storytelling, which collaborates with writers, directors, and producers to embed climate and sustainability themes into scripted and unscripted content; and Ethical Brand Integration, which facilitates value-aligned brand partnerships with productions through an engage-listen-integrate workflow. Service offerings are packaged in three tiers (EARTH, OCEAN, SKY) on quote-based, multi-year contracts. The firm has no proprietary technology platform; its differentiation rests on specialized sustainability methodologies, sector expertise, and its founder's co-founding role in the Green the Bid non-profit coalition.

The business model is professional services with bottom-funnel direct sales via request-a-quote website CTAs, regional B2B outreach, and top-of-funnel social media presence on Instagram, LinkedIn, and Facebook. Revenue derives from project-based engagements and tiered multi-year contracts. Good Planet Innovation is privately held with no disclosed institutional investment or funding rounds; the founder also serves as Co-Founder and Chairman of Green the Bid, creating ecosystem influence that supports lead generation. Named customers include Meta, Inc. and Open Range, with target segments spanning entertainment productions, storytellers and creatives, and brands and advertisers.

Name

Good Planet Innovation Llc

Legal name

Good Planet Innovation

Website

https://goodplanet.green

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Planet Innovation LLC is a Los Angeles-based B-corporation founded in 2010 that provides production sustainability consulting, regenerative storytelling, and ethical brand integration services to entertainment industry clients across commercials, films, television, and live events.

Ownership category

akta.pro rank

Product category

Entertainment Production Sustainability Consulting

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

akta.pro secondary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

Keywords

• Production sustainability consulting
• Sustainable film production
• Regenerative storytelling
• Ethical brand integration
• Zero-waste production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Production Sustainability Consulting: Professional consulting services for entertainment productions seeking to implement sustainable practices, including on-site sustainability coordinators, eco-PAs, zero-waste protocols, and impact reporting.
2. Tiered Service Packages: Three-tier service model (EARTH, OCEAN, SKY) offering escalating levels of sustainability support from essential programs to zero-waste excellence packages.
3. Regenerative Storytelling Services: Collaboration with creative teams to embed sustainability themes into content, working during development phases through production and marketing campaigns.
4. Ethical Brand Integration: Facilitation of brand partnerships and product placement opportunities that align with sustainability values while maintaining story integrity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Good Planet Innovation provides end-to-end production sustainability consulting for entertainment productions including commercials, film, television, music videos, and live events. Services span pre-production planning, on-set sustainability coordinators and Eco-PAs, zero-waste protocols, carbon-reduction strategies, post-production impact reporting, regenerative storytelling consulting that embeds sustainability themes into scripted and unscripted content, and ethical brand integration that connects productions with value-aligned sustainable brands. Delivery is structured through three tiered packages (EARTH, OCEAN, SKY) escalating from essential programs to zero-waste excellence.

Product overview

Good Planet Innovation offers a three-service portfolio for the entertainment industry: Production Sustainability (Green Your Set) provides end-to-end zero-waste and carbon-reduction solutions for physical productions; Regenerative Storytelling integrates climate and sustainability themes into scripted and unscripted content; and Ethical Brand Integration connects productions with sustainable brand partners. All services are supported by Sustainability Impact Reports that track measurable environmental outcomes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 9,788 tons of carbon reduced
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Green the BidcoreStrategic or Co-development PartnerNon-profit organization co-founded by Good Planet Innovation founder Michael Kaliski (who serves as Co-Founder and Chairman). Green the Bid provides resources and community to shift the global advertising industry to standardized sustainable and regenerative practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Earth Angel: Earth Angel is a direct competitor offering sustainable production services for film, television, and commercial shoots in the U.S., with a very similar service mix (Eco-supervisors on set, zero-waste catering, carbon calculation) and overlapping client base in the entertainment industry.
• EcoSet: EcoSet provides sustainability consulting and on-set Eco Coordinators for film, TV, and commercial productions — a near-identical service model to Good Planet's Production Sustainability offering, making it one of the closest head-to-head competitors.
• Green Spark Group: Green Spark Group specializes in sustainability strategy for the advertising and film industries, including carbon accounting and on-set programs; it competes most directly with Good Planet's commercial/advertising sustainability work and regenerative storytelling.

Emerging players

• AdGreen: AdGreen provides a sustainability certification and carbon calculator for the UK advertising production industry; it is adjacent rather than a direct services competitor but addresses the same buyer (commercial production sustainability) that Good Planet serves.

Others

• Sustainable Production Alliance: Sustainable Production Alliance is an industry coalition of studios and production companies advancing sustainable practices; it is an ecosystem enabler rather than a service provider, but shapes the buyer requirements that Good Planet must meet.

Regional players

• BAFTA albert: BAFTA albert is the UK screen industry's sustainability certification and training body; it sets the de facto standard for sustainable production in British film/TV and competes with Good Planet for influence over production sustainability practices, though primarily in the UK market.

Broad incumbents

• Pinewood Group Sustainability: Pinewood Group operates integrated studio sustainability programs at its UK facilities and provides sustainability advisory to productions based at Pinewood; it is a broader incumbent with facility-driven leverage rather than a pure consulting peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodplanetinnovation/?ref=py_c
• LinkedInlinkedin.com/company/good-planet-media
• Instagraminstagram.com/goodplanetinnovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Planet Innovation Llc