MIETT

What MIETT does

Miett is a Quebec-based artisanal potato chip producer operating under the legal entity Ferme Aviateur, headquartered at 11350 Rang Giroux in Mirabel, Quebec. The company grows its own Atlantic potatoes at Aviateur Farm on retroceded airfield land, hand-harvesting them at the end of summer and kettle-cooking them in small batches in organic sunflower oil sourced from a Quebec farm. Five SKUs are produced: Nature (Classic), BBQ érable (Maple BBQ) sweetened with maple sugar from the on-site Cabane Aviateur sugar shack, Sel et sumac (Salt & Sumac) using wild Quebec staghorn sumac, Jardin Pimenté (Garden Jalapeño), and the newer Soupe à l'oignon et miso (Onion Soup & Miso).

The business is run by co-founders Jenn and JP with no disclosed external funding, employees, or financial scale. It operates as a bootstrapped, privately held farm-to-bag CPG targeting Quebec consumers seeking local artisanal snacking, specialty food retailers (fromageries, bakeries, butcher shops), and premium hospitality venues (Four Seasons Montréal, Le Germain Hotels, Musée de la civilisation) for sampling experiences. The company positions itself as Quebec's first vertically integrated artisanal chip brand, supported by the Canadian Agricultural Partnership / Programme Proximité.

Distribution is concentrated exclusively within Quebec across 80+ independent boutiques spanning 12 regions, complemented by DTC via the miett.ca storefront and online platforms (lesminettes.ca, gourmetsauvage.ca, origineqc.ca, aperohero.co, La Pantry). Marketing is conducted primarily through organic Instagram (@miettchips), Facebook, and the "Club des miettes / Crumb Club" email newsletter, with no paid advertising or disclosed pricing model.

Name

MIETT

Legal name

Ferme Aviateur

Website

https://miett.ca

Company type

Private

Operating status

Operating

Short description

Miett is a Quebec-based artisanal potato chip brand operated by Ferme Aviateur in Mirabel, producing hand-harvested, kettle-cooked chips from on-farm Atlantic potatoes for Quebec consumers, specialty retailers, and hospitality venues.

Ownership category

akta.pro rank

Product category

Artisanal Potato Chips

NAICS

Potato Farming (111211)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAKAIAA

Potato & Vegetable Chips Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYCRADABAE

Chips & Savory Snacks (Potato, Tortilla, Extruded)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Artisan potato chips
• Kettle-cooked chips
• Farm-to-bag snacks
• Locally sourced potato chips
• Quebec snack foods

Headquarters

HQ city

Mirabel

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Artisanal chip product sales: Direct product sales of artisanal potato chips through retail distribution and direct-to-consumer channels. One-time purchase model through physical and online retail.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MIETT produces small-batch, kettle-cooked potato chips using hand-harvested Atlantic potatoes grown at Ferme Aviateur in Mirabel, Quebec. The chips are fried in organic Quebec sunflower oil and seasoned with locally sourced ingredients including maple sugar from the Aviateur Sugar Shack and wild Quebec staghorn sumac, sold under five flavor SKUs.

Product overview

MIETT is a Quebec-based artisanal potato chip company producing five chip flavors. All chips are made from Atlantic potatoes grown at Ferme Aviateur (Aviateur Farm) in Mirabel, hand-harvested at the end of summer, kettle-cooked for ultra-crispy texture, and fried in organic Quebec sunflower oil. The product lineup consists of Classic/Nature, Maple BBQ (BBQ érable), Salt & Sumac (Sel et sumac), Garden Jalapeño (Jardin Pimenté), and the new Onion Soup & Miso (Soupe à l'oignon et miso) flavor. Key ingredients include wild sumac vinaigrier, Quebec organic sunflower oil, and maple sugar from the on-site Aviateur Sugar Shack.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature (Classic) Classic plain potato chips, perfect for dipping, made from Atlantic potatoes kettle-cooked for ultra-crispy texture. Targeted at consumers seeking a versatile base chip for apéro and snacks.
• BBQ érable (Maple BBQ) Crowd-favorite BBQ chips sweetened with maple sugar from the Aviateur Sugar Shack, offering a Quebec-style BBQ profile. Targeted at consumers seeking sweet-savory artisan chips.
• Sel et sumac (Salt & Sumac) Potato chips seasoned with wild staghorn sumac (sumac vinaigrier) and salt, positioned as a Quebec-style alternative to salt and vinegar. Targeted at consumers seeking tangy, indigenous-flavor artisanal chips.
• Jardin Pimenté (Garden Jalapeño) Potato chips flavored with green jalapeños and freshly picked herbs from the Aviateur farm garden, offering a spicy, garden-fresh profile. Targeted at consumers seeking herb-spiced artisanal chips.
• Soupe à l'oignon et miso (Onion Soup & Miso) New flavor of potato chips featuring caramelized sweet onions combined with miso for an umami bite, reminiscent of homemade French onion soup. Targeted at consumers seeking savory umami-flavored artisan chips.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Boulder Canyon: U.S. kettle-cooked chip brand with a natural/organic positioning. Comparable as a smaller-scale premium kettle-cooked player emphasizing ingredient quality, though lacking Miett's farm-vertical-integration story.
• Route 11 Potato Chips: Small-batch kettle-cooked potato chip producer in the U.S. mid-Atlantic. Comparable in artisanal kettle-cooked production, regional distribution, and premium positioning with ingredient-driven flavor innovation.

Direct peers

• Hardbite Chips: Canadian kettle-cooked potato chip brand based in British Columbia with a similar small-batch, flavor-innovative artisanal positioning and specialty retail distribution. Closely comparable in product format, target consumer (premium local snackers), and GTM through independent grocers and food service.
• Neal Brothers Foods: Canadian natural and artisanal snack producer (potato chips, popcorn) selling into specialty retail and natural food channels. Comparable in small-batch production ethos, regional Canadian distribution model, and flavor-driven differentiation.
• Kettle Brand (Kettle Foods): U.S.-based pioneer of kettle-cooked potato chips now owned by Campbell Soup. Closely comparable in production method (kettle-cooked), flavor innovation approach, and premium natural/snack positioning, though at vastly larger scale.
• Covered Bridge Chips: Atlantic Canada-based kettle-cooked potato chip brand using regional ingredients. Comparable as a Canadian artisanal kettle-cooked chip with strong local-ingredient story and specialty/foodservice distribution.

Broad incumbents

• Miss Vickie's: Kettle-cooked potato chip brand now owned by Frito-Lay (PepsiCo). Comparable in kettle-cooked product format and Canadian distribution, but operates with massive marketing and retail-merchandising advantages as part of a global CPG portfolio.
• Old Dutch Foods: Established Canadian snack company (chips, pretzels, popcorn) with deep Canadian retail distribution. Comparable as a competing chip brand in the same Canadian retail and foodservice channels, though at incumbent scale and with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/miettchips

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIETT