Miss Vickie's
Miss Vickie's is a PepsiCo Canada ULC-owned snack brand producing kettle-cooked potato chips for Canadian consumers. It sells through grocery retailers and uses Tasty Rewards and social media for promotions and content. Pricing and revenue are not publicly disclosed.
- Company typePrivate
- Founded1987
- HeadquartersCambridge, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Miss Vickie's does
Miss Vickie's is a Canadian consumer snack brand owned by PepsiCo Canada ULC. It produces kettle-cooked potato chips using a kettle-cooking process, with seasoned variants including Original Recipe, Sour Cream, Herb & Onion, All Dressed Up, Vodka Sauce Pizza, Cacio e Pepe, and Spicy Pepperoncini & Focaccia. The product positioning emphasizes a signature crunch and attributes such as gluten-free, no artificial colours or flavours, no MSG, and no preservatives.
The brand serves individual snack consumers in Canada, with use cases including casual snacking, social gatherings, and lunch accompaniments. It sells through grocery and convenience retailers across Canada and uses PepsiCo Canada's Tasty Rewards loyalty program, recipe content, and X, Instagram, and YouTube accounts for consumer engagement. Its go-to-market consists of selling branded products through retail, supplemented by loyalty, recipe, and social engagement; pricing and brand-level revenue are not publicly disclosed.
Miss Vickie's firmographics
Firmographics- Name
- Miss Vickie's
- Legal name
- PepsiCo Canada ULC
- Website
- https://missvickies.ca
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miss Vickie's is a PepsiCo Canada ULC-owned snack brand producing kettle-cooked potato chips for Canadian consumers. It sells through grocery retailers and uses Tasty Rewards and social media for promotions and content. Pricing and revenue are not publicly disclosed.
- Ownership category
- akta.pro rank
Miss Vickie's industry classification
Industry- Product category
- Potato Chips
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industries
- Potato & Vegetable Chips Manufacturing (AFAKAIAA), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
Keywords
Where Miss Vickie's is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- Canada
- HQ region
- North America
Markets served
Miss Vickie's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels3 records
Miss Vickie's product offering
Product offeringCore offering
Miss Vickie's manufactures and sells kettle-cooked potato chips in a range of seasoned flavors, including Original Recipe (sea salt), Sour Cream Herb & Onion, All Dressed Up, and premium Italian-inspired varieties such as Vodka Sauce Pizza, Cacio e Pepe, and Spicy Pepperoncini & Focaccia. All products are gluten-free and formulated without MSG, artificial colours or flavours, or preservatives. The chips are distributed through grocery and convenience retail channels across Canada under PepsiCo Canada ownership.
Product overview
Miss Vickie's is a Canadian brand of kettle-cooked potato chips owned by PepsiCo, operating under the Tasty Rewards loyalty program. The product lineup consists of multiple flavored chip varieties including Original Recipe (sea salt), Sour Cream Herb & Onion, All Dressed Up, and newer premium Italian-inspired flavors (Vodka Sauce Pizza, Cacio e Pepe, and Spicy Pepperoncini & Focaccia). All products share the kettle-cooked production method and are positioned as premium snacks.
Differentiator
Problem solved
Functional benefit
Products and services
- MISS VICKIE'S® Original Recipe Kettle Cooked Potato Chips The flagship Miss Vickie's kettle-cooked potato chip seasoned with sea salt, formulated with specially selected potatoes, vegetable oil, and sea salt. Positioned as a clean-label, gluten-free snack for general consumers seeking the brand's signature crunch.
- MISS VICKIE'S® Sour Cream, Herb & Onion Kettle Cooked Potato Chips Kettle-cooked potato chips seasoned with sour cream, herb, and onion flavors, offering a classic savory snack option for general consumers.
- Miss Vickie's® All Dressed Up Flavour Kettle Cooked Potato Chips Kettle-cooked potato chips with an 'all dressed' flavor profile combining multiple savory seasonings, targeted at consumers who prefer complex, layered chip flavor.
- MISS VICKIE'S® Vodka Sauce Pizza Flavoured Kettle Cooked Potato Chips Kettle-cooked potato chips with vodka sauce pizza flavor, part of Miss Vickie's premium Italian-inspired flavoured chip lineup targeting consumers seeking bold, culinary-inspired snack flavors.
- MISS VICKIE'S® Cacio e Pepe Flavoured Kettle Cooked Potato Chips Kettle-cooked potato chips inspired by the Italian cacio e pepe pasta dish, featuring cheese and black pepper flavors, part of the premium culinary-inspired lineup.
- MISS VICKIE'S® Spicy Pepperoncini & Focaccia Flavoured Kettle Cooked Potato Chips Kettle-cooked potato chips featuring spicy pepperoncini and focaccia bread flavors, part of the Italian-inspired premium flavored lineup.
Companies that use Miss Vickie's
Customer profileSegments1 record
Ideal customer profiles1 record
Miss Vickie's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Miss Vickie's partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Miss Vickie's competitors and assessment
Company assessmentDirect peers
- Lay's: PepsiCo's flagship potato chip brand sold across the same Canadian retail grocery channels and listed alongside Miss Vickie's on the Tasty Rewards platform. Directly comparable as a mass-market potato chip brand with overlapping flavors and identical distribution infrastructure.
- Pringles: Kellanova-owned stackable potato crisp brand sold globally in similar retail channels. Comparable as a branded potato-based snack competing for the same single-serve, impulse snacking occasion.
- Cape Cod Chips: Kettle-cooked potato chip brand in North America with a similar premium, simple-ingredient positioning. Directly comparable on production process, target consumer, and retail grocery channel.
- Kettle Brand: US-based kettle-cooked potato chip specialist owned by Utz. Closest direct competitor on production method (kettle-cooked), premium positioning, and clean-ingredient profile, targeting the same better-for-you snacking occasion.
Regional players
- Hardbite Chips: Premium Canadian kettle-cooked potato chip brand based in BC, marketed on hand-cooked, clean-ingredient credentials. Comparable as a Canadian kettle-cooked specialist targeting the same premium snacking occasion.
- Old Dutch Foods: Iconic Canadian snack manufacturer of potato chips and other snacks, primarily serving the Canadian market. Directly comparable as a heritage Canadian chip brand competing in the same grocery aisles with overlapping flavor ranges.
Emerging players
- Route 11 Chips: Small-batch kettle-cooked potato chip brand in the US mid-Atlantic with artisanal, clean-ingredient positioning. Comparable as a kettle-cooked premium chip specialist targeting foodie and natural channel consumers.
- Neal Brothers Foods: Independent Canadian better-for-you snack maker offering kettle-cooked chips and other snacks. Comparable as a small-batch Canadian chip brand competing for the same premium, clean-ingredient consumer.
- Popchips: Popped potato snack brand positioned around lighter, better-for-you snacking with simple ingredient profiles. Comparable as a premium, clean-ingredient potato snack competing in overlapping better-for-you chip sets.
Broad incumbents
- Doritos: PepsiCo Frito-Lay tortilla chip brand sold in the same Canadian grocery channels and on the Tasty Rewards platform. Comparable as a PepsiCo Canada salty-snack sibling competing for the same impulse occasion and shelf set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Miss Vickie's social profiles
Digital presenceMiss Vickie's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miss Vickie's leadership team
Management profileNumber of profiles
Miss Vickie's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miss Vickie's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miss Vickie's
What does Miss Vickie's do?
Miss Vickie's manufactures and sells kettle-cooked potato chips in a range of seasoned flavors, including Original Recipe (sea salt), Sour Cream Herb & Onion, All Dressed Up, and premium Italian-inspired varieties such as Vodka Sauce Pizza, Cacio e Pepe, and Spicy Pepperoncini & Focaccia. All products are gluten-free and formulated without MSG, artificial colours or flavours, or preservatives. The chips are distributed through grocery and convenience retail channels across Canada under PepsiCo Canada ownership.
Is Miss Vickie's a public or private company?
Miss Vickie's is a private company. It is classified as corporate owned and is currently operating.
When was Miss Vickie's founded?
Miss Vickie's was founded in 1987. It employs 1 to 10 people.
Where is Miss Vickie's based?
Miss Vickie's is headquartered in Cambridge, Canada, in the North America region.
Who are Miss Vickie's's main competitors?
Direct peers on record are Lay's, Pringles, Cape Cod Chips and Kettle Brand. Regional players are Hardbite Chips and Old Dutch Foods. Emerging players are Route 11 Chips, Neal Brothers Foods and Popchips. Doritos is listed as a broad incumbent.
Does Miss Vickie's have an API?
No public API is recorded for Miss Vickie's.
What industry is Miss Vickie's in?
Miss Vickie's's product category is Potato Chips. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of AFAKAIAA, Potato & Vegetable Chips Manufacturing. Its NAICS code is 311 and its SIC code is 2090.