Camp

What Camp does

Eagle Rock National Center for Veteran Families (formerly Eagle Rock Camp) is a 501(c)(3) nonprofit founded in 2011 by Lynn Marilla in Hickory, North Carolina (now headquartered at 113 1st Avenue South, Conover, NC). The organization delivers free, faith-based, peer-led residential retreats to veteran and military families to address the invisible wounds of military service, including communication breakdown, marital strain, and family disconnection. Core products are 6-day/5-night Family Retreats, 5-day/4-night Couples Retreats, and Reunion Retreats for alumni, complemented by parallel age-appropriate Children's Programming, Adult Programming with Pastoral Care and Coaching, and an Aftercare Program (phone, video, community outreach). Programming integrates Gottman research-based relationship tools with faith-informed practices and is delivered by a team of veteran couples serving as chaplains, facilitators, and coaches.

The underlying delivery model is residential and venue-anchored: all 2026 retreats take place at Camp Rockfish in Parkton, NC. The model is peer-led, with couples who have completed retreats eventually serving as facilitators in a self-replenishing community dynamic. Intake occurs via an online interest form; referrals originate from 12+ national partners including the Wounded Warrior Project Warrior Care Network, Elizabeth Dole Foundation Hidden Helpers, Got Your 6, REBOOT Recovery, and Stop Soldier Suicide. Documented 2025 outcomes include 97% of veteran couples reporting higher hope, nearly 70% improved marriage satisfaction, 66% increased communication frequency with spouse, and 100% of participating families reporting significantly lower distress.

Monetization is donations-driven. Revenue streams comprise individual charitable contributions, a formal seven-tier corporate and foundation sponsorship program (ranging from under $1,000 Foundation Builder to $250,000+ Hero Supporter), grant support from veteran-serving foundations, and a separate three-year $13 million capital campaign to acquire a permanent retreat facility. Pricing to beneficiary families is zero across all retreats. Headcount is reported at 1-10, and the organization markets primarily through its website, organic social (Facebook, LinkedIn, X, Instagram), blog/media content, email, and partner referrals. The GuideStar Platinum Seal of Transparency is held as a credibility marker. All revenue figures are undisclosed and financial statements are not public.

Name

Camp

Legal name

Eagle Rock Camp dba/Eagle Rock National Center for Veteran Families

Website

https://eaglerockcamp.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Eagle Rock National Center for Veteran Families is a 501(c)(3) nonprofit that delivers free, faith-based, peer-led residential retreats (Family, Couples, Reunion) at Camp Rockfish, NC, to veteran and military families to address the invisible wounds of service.

Ownership category

akta.pro rank

Product category

Veteran and Military Family Services

NAICS

Other Individual and Family Services (624190), Religious Organizations (8131), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Veteran family retreats
• Military family healing
• Faith-based counseling
• Couples relationship programs
• Nonprofit veteran services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible charitable contributions from individuals supporting military family healing
2. Corporate and Foundation Sponsorship: Sponsorship program with multiple tiers (Hero Supporter $250K+, Presenting Retreat Supporter $100K-$250K, Retreat Supporter $30K per retreat, Program Supporter $3,001-$30K, Family Supporter $3,000 per family, Sustaining Supporter $1,001-$2,999, Foundation Builder <$1,000)
3. Capital Campaign: Three-year $13 million capital campaign to acquire a permanent Eagle Rock retreat facility
4. Partnership Funding: Support from veteran-serving organizations and foundations including Got Your 6 Network, Wounded Warrior Project, and Elizabeth Dole Foundation

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Eagle Rock National Center for Veteran Families provides faith-based, peer-led residential retreats for veteran and military families at no charge. Core programs include six-day Family Retreats, five-day Couples Retreats, and Reunion Retreats, supported by parallel children's programming, adult pastoral care and coaching, and ongoing aftercare services.

Product overview

Eagle Rock National Center for Veteran Families operates as a nonprofit retreat center offering faith-based, family-centered residential retreats for veteran and military families. The core program portfolio consists of Family Retreats (6 days/5 nights), Couples Retreats (5 days/4 nights), and Reunion Retreats for alumni. Each retreat includes complementary Children's Programming and Adult Programming with Pastoral Care & Coaching components. The organization also provides an Aftercare Program for continued support post-retreat. All retreats are offered at no charge to participating families.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Retreats Six-day, five-night residential retreats for veteran and military families including adult and children's programming, guided conversations, workshops, and outdoor experiences designed to strengthen communication and rebuild trust.
• Couples Retreats Five-day, four-night retreats for veteran couples without children or with grown children, focusing on relationship strengthening, communication tools, and reconnection without children present.
• Reunion Retreats Retreats for alumni families who attended a family retreat one or more years prior, offering continued support and deepening of healing practices.
• Children's Programming Age-appropriate parallel programming for children during retreats, helping kids understand emotions, open up to parents, and rediscover family connection through interactive workshops and activities.
• Adult Programming and Pastoral Care & Coaching Couples workshops, chaplain support, and pastoral care services led by veteran couples, integrating Gottman-based relationship tools with faith-based guidance for military families.
• Aftercare Program Ongoing support following retreats including phone calls, Zoom check-ins, and community outreach to ensure continued healing and connection after families return home.

Quantifiable outcome

• 97% of veteran couples reported higher sense of hope after completing retreats
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Got Your 6 NetworkcoreStrategic or Co-development PartnerPartner directory listing connecting Eagle Rock with national network of veteran-serving organizations. Families can be referred through this network for support.
• Elizabeth Dole Foundation - Hidden HelperscoreStrategic or Co-development PartnerSupport program for children in military caregiving families, focusing on emotional well-being and stability. Eagle Rock featured as partner resource.
• Wounded Warrior ProjectcoreStrategic or Co-development PartnerWarrior Care Network partnership providing treatment for Veterans with PTSD, TBI, and MST conditions. Referral pathway for families.
• Warrior's HeartminorStrategic or Co-development PartnerPrograms for Veterans, active duty, and first responders focused on addiction and underlying trauma. Listed as resource for families.
• Purple Heart HomesminorStrategic or Co-development PartnerHousing solutions for disabled and aging Veterans, focusing on dignity, independence, and quality of life.
• Mission Roll CallminorStrategic or Co-development PartnerFree and verified resource platform connecting families with trusted services covering a wide range of needs.
• Mighty Oaks FoundationminorStrategic or Co-development PartnerFaith-based recovery programs focusing on identity, resilience, and restoration for Veterans with long-term support.
• REBOOT RecoverycoreStrategic or Co-development PartnerFaith-based programs for individuals and families with community-driven healing approach. Trusted partner of Eagle Rock for comprehensive care.
• Boulder Crest FoundationminorStrategic or Co-development PartnerPrograms focused on Post-Traumatic Growth at no cost for Veterans and families, helping build resilience and purpose.
• Stop Soldier SuicidecoreStrategic or Co-development PartnerSuicide prevention organization providing care navigation and long-term support. Eagle Rock resource for families in crisis.
• Vets4WarriorsminorStrategic or Co-development PartnerPeer support organization providing connection to those who understand military experience firsthand.
• Military OneSourceminorStrategic or Co-development PartnerDepartment of Defense program providing comprehensive resources and support for military families.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Warrior's Heart: Residential treatment and retreat programs for active-duty military, veterans, and first responders addressing addiction, trauma, and co-occurring issues, and a current Eagle Rock resource partner. Comparable in its use of a residential, faith-informed retreat format.
• REBOOT Recovery: Faith-based, community-driven healing program for military service members, veterans, and their families, explicitly listed as a trusted partner of Eagle Rock. Offers parallel family and couple tracks with a comparable clinical-plus-faith framework.
• Boulder Crest Foundation: Provides no-cost residential retreats focused on Post-Traumatic Growth for veterans and their families. Closest direct competitor to Eagle Rock on the retreat delivery model, family system, and no-charge to families model.
• Camp Corral: National nonprofit running free residential summer camps and family programs for children of wounded, ill, and fallen military service members. Highly comparable in mission, no-charge residential delivery model, and target beneficiary (military families).
• Mighty Oaks Foundation: Faith-based, peer-led residential recovery programs for veterans and active-duty military, with a strong emphasis on identity, resilience, and family restoration. Operates a similar retreat model and partner ecosystem to Eagle Rock.

Broad incumbents

• Wounded Warrior Project: Large, nationally recognized veteran-services nonprofit with a Warrior Care Network of which Eagle Rock is a partner. Covers a far broader set of programs (mental health, employment, physical康复) but overlaps on family and mental-health support.
• Stop Soldier Suicide: National veteran suicide-prevention organization providing care navigation and long-term peer support. A Core Eagle Rock partner, with overlapping beneficiary population and funding sources.
• Elizabeth Dole Foundation: National leader on military family caregiver issues and operator of the Hidden Helpers program referenced by Eagle Rock. Openly comparable on the military family / caregiver beneficiary axis, even if not retreat-based.
• Got Your 6 Network: National veteran-serving nonprofit coalition that connects veterans and families to vetted resources. Eagle Rock is listed in the Got Your 6 directory, making this a peer at the ecosystem/referral layer rather than direct retreat delivery.

Others

• TAPS (Tragedy Assistance Program for Survivors): National nonprofit providing peer-based emotional support, casework assistance, and retreats for families grieving a military loss. Adjacent peer: serves a related military family segment with residential programming but focused on bereavement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eaglerockcampww
• Facebookfacebook.com/EagleRockCampUSA
• LinkedInlinkedin.com/company/camp
• Instagraminstagram.com/eaglerocknational

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp