Groth Law Firm, S.C.
Groth Law Firm, S.C. is a Wisconsin-based personal injury law firm with four statewide offices providing contingency-fee representation to accident victims in auto, premises liability, workers' compensation, and vaccine injury matters.
- Company typePrivate
- Founded2001
- HeadquartersWauwatosa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Groth Law Firm, S.C. does
Groth Law Firm, S.C. is a Wisconsin-based personal injury law firm founded in 2001 by Jon P. Groth, operating from four offices across the state — Brookfield (headquarters), Milwaukee, Wauwatosa, and Green Bay. The firm provides contingency-fee legal representation to individual accident victims and injured workers throughout Wisconsin, with practice areas covering car, truck, and motorcycle accidents; slip-and-fall and premises liability; dog bites; workers' compensation; and vaccine injury claims under the National Vaccine Injury Compensation Program. Its team includes approximately seven attorneys supported by a larger paralegal, intake, and administrative staff, with multilingual capabilities to serve a diverse Wisconsin client base.
The firm's go-to-market is consumer-direct and sales-led: it offers free case evaluations, advertises a 1/3 contingency fee structure, and runs a multi-channel intake funnel combining paid digital, organic content, community events, and traditional referral networks. Branded channels include the 'Groth Gets It!' podcast, an active blog, and TikTok and YouTube presence, supplemented by a public Personal Injury Calculator that provides prospects with an estimated settlement figure before consultation. Underlying technology consists of standard legal practice management and case management software; no AI, ML, or proprietary technology components are disclosed in the available material.
The business model is a contingency-fee plaintiff practice: the firm advances case costs and is compensated as a percentage of recovery, with revenue therefore tied to case mix, settlement velocity, and verdict outcomes. Marketing investment, repeated Wisconsin Super Lawyers recognition (2014-2024) and Best of Milwaukee awards, and reported multi-million dollar verdicts and settlements form the core of the firm's brand-driven, local market positioning.
Groth Law Firm, S.C. firmographics
Firmographics- Name
- Groth Law Firm, S.C.
- Legal name
- Groth Law Firm, S.C.
- Website
- https://grothlawfirm.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groth Law Firm, S.C. is a Wisconsin-based personal injury law firm with four statewide offices providing contingency-fee representation to accident victims in auto, premises liability, workers' compensation, and vaccine injury matters.
- Ownership category
- akta.pro rank
Groth Law Firm, S.C. industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industries
- Litigation Support & Expert Witness Services (BPAHALAG), Escrow, Trust & Legal Settlement Disbursements (FSAMAKAO)
Keywords
Where Groth Law Firm, S.C. is headquartered
LocationHeadquarters
- HQ city
- Wauwatosa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Groth Law Firm, S.C. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Contingency Fee — Personal Injury Litigation: The firm operates on a contingency fee basis, charging approximately one-third (1/3) of the settlement or verdict plus costs. Attorneys do not receive payment unless a successful settlement or verdict is reached. This is the predominant revenue model for Wisconsin personal injury firms and aligns attorney incentives with client outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency fee representation — no upfront cost to client |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Groth Law Firm, S.C. product offering
Product offeringCore offering
Groth Law Firm, S.C. is a Wisconsin-based personal injury law firm that provides legal representation to individuals injured due to the negligence or intentional acts of others. The firm handles a full range of personal injury matters — car, motorcycle, truck, bicycle, rideshare, pedestrian, and dog bite accidents; premises liability; nursing home neglect; medical malpractice; vaccine injuries; workers' compensation; and wrongful death claims. Representation is delivered on a contingency fee basis (approximately one-third of the settlement or verdict), so clients pay no upfront attorney fees and the firm is only compensated upon successful recovery.
Product overview
Groth Law Firm, S.C. is a Wisconsin personal injury law firm offering comprehensive legal services across multiple practice areas. The firm provides a unified suite of legal representation services for accident victims, including car accidents, motorcycle accidents, truck accidents, bicycle accidents, rideshare accidents, dog bites, vaccine injuries, workers' compensation, nursing home abuse, medical malpractice, wrongful death, and premises liability. The firm also offers complementary digital tools including a Personal Injury Calculator for case valuation and the 'Groth Gets It!' podcast for client education. All services operate on a contingency fee basis where clients pay no upfront costs.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Representation Comprehensive personal injury legal representation covering accident investigation, insurance negotiation, settlement, and litigation for Wisconsin residents injured by another party's negligence.
- Car Accident Legal Services
Quantifiable outcome
- 90% of personal injury cases settle before filing a lawsuit
- +3 more outcomes
Companies that use Groth Law Firm, S.C.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Groth Law Firm, S.C. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groth Law Firm, S.C. partnerships and signals
Strategic signalScale indicators18 records
Recent moves7 records
Expansion highlights5 records
Groth Law Firm, S.C. competitors and assessment
Company assessmentBroad incumbents
- Jacoby & Meyers: Multi-state personal injury firm with strong consumer brand recognition. Comparable practice areas and contingency model, but serves broader geographies and competes for the same digital PI lead ecosystem.
- Morgan & Morgan: Largest U.S. personal injury marketing machine with national TV spend and call-center intake. Comparable contingency-fee PI offering, but at vastly greater scale and brand; represents the upper-bound threat on paid lead acquisition costs in the PI category.
Direct peers
- Cannon & Dunphy, S.C. Wisconsin personal injury firm concentrating on auto accidents and insurance-based injury claims. Directly comparable by geography (Wisconsin), practice mix (PI), contingency fee model, and mid-sized multi-office structure.
- Hupy and Abraham, S.C. Milwaukee-headquartered Wisconsin personal injury firm with multiple offices statewide operating on a contingency fee model. Direct competitor in auto, motorcycle, and injury litigation across overlapping metro markets (Brookfield, Milwaukee, Green Bay).
- The Law Offices of Larry K. Cameron: Wisconsin-based personal injury firm with multi-office presence serving Milwaukee and surrounding areas. Comparable regional PI practice competing for the same accident-victim client base on contingency fees.
- Habush Haberman & Ruster S.C. Long-standing Wisconsin personal injury firm with offices in Milwaukee and other metros. Direct regional competitor with similar contingency-fee model, multi-office coverage, and similar practice areas spanning auto, premises, and wrongful death.
Regional players
- Ankin Law Group: Chicago-based, multi-state personal injury firm serving the broader Midwest. Comparable PI practice mix (auto, truck, workers' comp) on contingency fees; competes indirectly where Wisconsin leads spill into Illinois cases.
- Goldenberg Schneider & Funes (now GSK EnviroSafe) / GoldenbergLaw: Milwaukee-based personal injury firm with similar regional PI focus. Comparable practice areas and contingency model, with overlapping Milwaukee metro client pool and comparable firm scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Groth Law Firm, S.C. social profiles
Digital presenceGroth Law Firm, S.C. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groth Law Firm, S.C. leadership team
Management profileNumber of profiles
Profiles9 records
Groth Law Firm, S.C. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groth Law Firm, S.C. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groth Law Firm, S.C.
What does Groth Law Firm, S.C. do?
Groth Law Firm, S.C. is a Wisconsin-based personal injury law firm that provides legal representation to individuals injured due to the negligence or intentional acts of others. The firm handles a full range of personal injury matters — car, motorcycle, truck, bicycle, rideshare, pedestrian, and dog bite accidents; premises liability; nursing home neglect; medical malpractice; vaccine injuries; workers' compensation; and wrongful death claims. Representation is delivered on a contingency fee basis (approximately one-third of the settlement or verdict), so clients pay no upfront attorney fees and the firm is only compensated upon successful recovery.
Is Groth Law Firm, S.C. a public or private company?
Groth Law Firm, S.C. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Groth Law Firm, S.C. founded?
Groth Law Firm, S.C. was founded in 2001. It employs 11 to 50 people.
Where is Groth Law Firm, S.C. based?
Groth Law Firm, S.C. is headquartered in Wauwatosa, United States, in the North America region.
How does Groth Law Firm, S.C. make money?
One revenue line is on record: contingency Fee — Personal Injury Litigation.
Who are Groth Law Firm, S.C.'s main competitors?
Broad incumbents on record are Jacoby & Meyers and Morgan & Morgan. Direct peers are Cannon & Dunphy, S.C., Hupy and Abraham, S.C., The Law Offices of Larry K. Cameron and Habush Haberman & Ruster S.C.. Regional players are Ankin Law Group and Goldenberg Schneider & Funes (now GSK EnviroSafe) / GoldenbergLaw.
Does Groth Law Firm, S.C. have an API?
No public API is recorded for Groth Law Firm, S.C..
What industry is Groth Law Firm, S.C. in?
Groth Law Firm, S.C.'s product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of BPAHALAG, Litigation Support & Expert Witness Services. Its NAICS code is 541110 and its SIC code is 8111.